Campaign management, Email marketing, CPM, Brand management, Competitive research

1. Team Lead – Email Services / Campaign management
Mobile: 8686-079-633, 7093028512|Email: tamoratan_kumar@yahoo.com
LinedIn: https://www.linkedin.com/in/ratankumar-singh-5a0732b5
To associate with a growth-oriented enterprise and strive to achieve the goals of the Organization through diligent hard work
and where my knowledge can be shared and Enriched in an optimistic way.
Proactive Digital Marketing professional having 5.11 years of experience in Email Marketing, Campaign Management, CRM
and Brand Marketing of various industries in Education, Gaming, Finance, Hospitality, Telecommunications, Banking, Travel &
Tourism. Core competency in Email Marketing/ campaign management to work with Top clients likeT-Mobile, ADT, Sony,
HBO, Datalot, Amex, Discovery and many more in AU, BEL, DK, US & UK. Working and leading a team with the world class Zeta
Mail, XL, Cheetah Mail and Click2 platform to cater the client’s needs.
Expertise:
 Email Marketing/Campaign Management
 Web Analytics & Reporting
 CPA, CPM.
 Lead Generation
 Analytics & Reporting
 Business Process Understanding
 Competitive Research
 International Customer/Client Exposure (Client
Servicing)
 Account Management
 CRM
 Marketing Automation
 Hands on experience in campaign planning/ execution
Qualification
 Masters of Business Administration (EMBA), (K.S.O.U)
 Bachelor of Computer Science (BCA), P.G. College of Science, Saifabad, Osmania University, Hyderabad, 2006-09
Professional History:
Period: Jan 2015 onwards
Designation: Team Lead – Email Marketing (Campaign Management)
Organisation: Aptroid Technologies, Hyderabad
Company profile: The Company’s set its wings in the Lead Generations, Email marketing, Affiliate marketing and offers
the wide marketing solutions for some of the world’s leading brands. Aptroid Technologies is a
comprehensive, multichannel marketing solution that unifies and unlocks data, driving return on
marketing investment. A sister concern of Zeta Interactive, Aptroid grants access to a powerful digital
marketing engine for personalized, insightful conversations with your customers, delivered in real
time with precision and scale
Experience:
- Working closely with key account management team and with the clients to launch new campaigns.
- Working with creative resources to develop effective designs for all emails as per client requirement
- Campaign planning and execution ensuring all the pre deployment needs.
- Developing the effective Email Creative’s using HTML and CSS as per ISP standards.
- Targeting customers for various Email Campaigns like acquisition, retention, reactivation and other
adhoc campaigns developing weekly revenue reports. Working on adhoc projects to improve
customer engagement, segmentation and reactivation.
- Planning, scheduling and executing setting static/dynamic/recurring/auto response campaigns in
time.
- Day to day communication with the brand representatives, taking feedback and notes and updating
in Zeta CRS system.
- Lead cross-functional team for execution of online market strategy, content strategy including email
campaign management, web analytics and management reporting.
- Analyzing the performance, impressions, bounces, clicks and complaint rate of all emails sent and
reporting the same to the client.

2. - Tracking down the marketing performance –to track ROI and facilitate budget investment
- Working closely with GRC (Governance, risk management, and compliance) per company brand
guidelines.
- Proactively worked with clients, helped them to achieve greater ROI by optimizing the campaigns
- Responsible for driving NEW customer acquisitions & enriching ad content on website by running
targeted campaigns to reach right audience Managed campaign management platform and increase
subscriber database.
- Using Analytics tools for an insights data/traffic and knowing customer behaviour
- Work with analytic team in Analysing data and creating tag, filters, rules model etc. Creating Funnel
and setting up goals
- Maintaining smoothly flow of deliverability for email campaigns and help clients in procurement of
Return Path and Sender Score Certification.
- Making sure to fulfill best practices like A/B, MVT testing for campaigns/offer/creatives, domain
spamhaus listcheck, responsive coding, testing in different platforms, list cleansing lately whenever
essential etc.
- Analyzing and Understanding the Business Requirements and Specifications.
- Campaign planning, developing and on time execution keeping the client’s expectation and
requirements.
- Monitor team member’s day to day activities
- Maintaining monthly, quarterly, and yearly summary reports.
- Contributed to keep the extremely happy clients by understanding and meeting their expectations
Period: Aug 2010 – Dec 2014
Designation: Digital Marketing Specialist
Organisation: Zeta Interactive, Hyderabad
Company profile: The Company’s set of proprietary assets and capabilities powers ‘end to end’ marketing programs for
some of the world’s leading brands. With expertise encompassing all digital marketing channels –
Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs
that deliver results that are scalable, repeatable and sustainable.
 August 2010 – March 2012: Digital Marketing Associate
 April 2012 – March 2013: Digital Marketing Executive
 April 2013 – December 2014: Digital Marketing Specialist
Experience:
- Job involves planning and deploying email marketing campaigns for the key brands likeSONY, HBO,
TIMES, At&T, Amex, Blaz, NetGeo etc.
- Responsible for handling multiple accounts and timely deployment of the campaigns.
- Handling of complex projects, campaigns, automation jobs/setups and various inbound/outbound
out flows.
- Provide end to end email marketing services to the clients and helping them to create a responsive
creative design.
- Work closely with the deliverability team and resolve the bulking issues and work with clients on any
tweak if need be.
- Managing Parallel for both CPA and CPM. Keeping CPL in the expected level for all the CPM clients.
- Monitor user activity, analyze performance, identify areas of improvement, & recommend ways to
increase user interaction.
- Coordinating with the Account Management team and attending the weekly calls to review the
performance of the campaigns, discuss and plan the next week campaign schedules.
- Coordinate with different department for the smooth ongoing process and error free operations.
- Coordinating activities of the clients without any issues and making them run towards their business
requirement enhance their usage of the tools to maximum extent.
- Responsible to achieve customer centricity, take efficient calls, on-line help extended extensively to
customers and to effectively answer client queries.
- Documentation of the individual projects, recording the customer creations profiles, and project
flows.
- Preparation of Weekly/Monthly Marketing level dashboards for an ease in understanding of the
metric level campaigns and their performance.
- Initialization of new feature requirements and work with the leads on accomplishing.
- Handling new client enquiries and acting as the face of the business.

3. - Implementing new initiatives. Campaigns (static and dynamics) planning and execution.
- Qualitative analysis on the creative like followCAN Spam Act, check spam words etc.
- Verifying the sending domains, tracking domains, and response domains if they were listed in
spamhaus and work on delisting or changing accordingly.
- Keep track and analysis on the CTR, CPA, ROI, Make good etc.
- Training to the new resources
Clients Handled:
As of today I have handled different clients and executed different Digital Marketing campaigns and
projects successfully. Below are some of the clients.
 TimeInc
 Martha
 ADT
 Datalot
 Union Bank
 American Express
 MediaWhiz
 T-Mobile
 Quaker Oats
 Blaze
 Eagle Publishing
 Flex Publishing
 Sony
 NetGeo
Causes Ratan care about:
 Woman Education
 Civil Rights and Social Action
 Human Rights
 Poverty Alleviation
Extra courses:
 Sql/psql
 HTML, JavaScript, CSS.
Personal Dossiers:
Father name : S. Ibothoi Singh
Date of birth : 01-March-1984
Marital status : Married
Nationality : Indian
Native Place : Manipur
Current company : Aptroid Technologies
I hereby declare that all the information provided by me in this application is factual and correct to the best of my knowledge
and belief.
Place: Hyderabad (S Ratankumar Singh)