1. Syeda Shamema Sultana
Data Analyst
97 Church Road, London E12 6AE
Mobile: 07460835118. Email: shamme2508@yahoo.co.uk
Profile
A professionally experienced, dedicated and passionate Data Analyst in Marketing & Business sector with
outstanding analytical skill. Enjoy performingwithdata inchallenging work arenas. Approaches problem solving
with a positive and professional manner involving highly developed creative and analytical thinking. Adept at
gathering relevant knowledge from a wide variety of sources to then be applied in real life situations.
Produces high quality results through handling data and prepare reports in 3600
views
Possesses the ability to learn quickly and apply them in day-to-day performance
Experience in Salesforce Reporting and dashboards building.
Working closely with Sales Operations team and Business Analysts in building Reports and Dashboards
Seeking DataAnalystposition within a well-established organization where can analyze large number
of data in numerous ways with dedication and focus.
Skills Matrix
Micro-campaigning|Campaignanalytics| Segmentation | Data Analysis | Market Analysis | CRM| MS Excel | MS
office | MS SQL | Sales force | Business case preparation | Forecasting | Stealth Marketing | Market Research |
Field survey | Questionnaire preparation | Focus group discussion | Tableau Basic
Personal Attributes
 Organised & flexible with extremely productive time management skills
 Capable of producing high quality output even in very stressful situations
 Very hardworking and a perfect team member with a positive mindset and can do attitude
 Have the capacity to work alone using own initiative or to demonstrate a high level of team contribution
Career Detail
D&AD
CRM & Data Analyst, Digital Marketing Nov 2015 – Present
Main responsibilityof the role istoprovide ongoingdata analysis, reporting and insight on existing CRMprograms
and customer behaviors within the customer database. Other responsibilities are:
 Provide dataextraction,analysis, reporting and insight to maximize customer lifecycle value
 Update, research and validate data using Salesforce.
 Cleanandrevalidate companyandindividual Salesforce records.
 PerformsegmentationsinSalesforce andotherD&ADdatabasesformailsandemails,
telemarketingcampaignsandevents
 Prepare andcustomize Salesforce reports,leaderboardsanddashboardstosupportthe
marketingteam
 Designandexecute configurationchangesinSalesforce
 Work closely with internal Salesforce users to resolve light configuration issues and the
digital/IT team to develop configuration enhancements
 Provide accurate and timely outputs

2. D&AD
CRM & Data Administration Executive, Digital and IS Apr 2015 – Nov 2015
Thisrole includesimplementingdatastrategy,assistinginthe management,validation, segmentation, reporting &
analysis of business data and provides insights to suggest best practices and areas for optimization. Other
responsibilities are:
 Support the marketing function by providing data and analysis support for all marketing and
sales activity, including the cleansing, crunching, management and analysis of data.
 Manage data from multiple sources to deliver campaign data lists and work with the
marketing team to measure and improve campaigns targeting and effectiveness.
 Research and monitor key personnel changes in the industry, using and growing a key set of
print and Internet based research tools and media.
 Provide analysis and insight on the underlying drivers of sales growth.
 Build reports and dashboards that accurately track & analyse on the impact of marketing
activities in sales figures.
 Assist in the maintenance and optimisation of D&AD’s customer relationship management
system, Salesforce.
 To carry out bulk imports into and deletion of data or information from CRM.
Grameenphone
Specialist, Campaign Analytics, CRM, Customer Lifecycle Management: Mar 2010 - Jul 2013
Specialist duties include micro segmentation, targeted marketing campaign analysis, financial roadmap for
campaigns, incremental Revenue, churn campaigns, Cross-Up sell campaigns performance, statistical analysis to
find Broad Launch Potential Campaigns, ensure more than 150 micro campaigns launched per week. Highlighting
any issues in campaigns results of regular reports to line managers. Other responsibilities include:
 Prepare strategic & KPI reports for Management. Also provide regular update to company
management.
 Performall sortsof analysis,data handling, forecasting, and developing new analysis area to
support business needs.
 Responsible for reporting about campaign results.
 Prepare business case for campaigns and scenario interpretation.
 Monthly and yearly revenue and subscribers’ behavior analysis and forecasting and find out
business opportunities and risk.
 Prepare financial plan and road map planning based on insights or learning.
 Data preparationforanalysislike raw dataextraction,quality checking for GAP minimization,
compilation etc.
Grameenphone
Officer, Subscriber Profiling and Micro Segmentation, CRM: Feb 2010 - Mar 2010
OfficerasSubscriberProfilingand Micro Segmentation duties include prepare micro segmentation from the base
customers(45 millions)of the company.Alsodesigncampaigns for the targeted customers. Other responsibilities
include:
 Group the mobile subscribers in small segments considering different dimensions.
 Develop consumer profile for each of the small segments taking data from research and IT
based systems.
 Optimized relationship between different stakeholders.
 Evaluate the effectiveness of different campaigns and modify the segments based on
campaign results.

3. Grameenphone
Officer, Analysis team, Research & Analysis, Marketing: Mar 2008 - Feb 2010
OfficerasResearch& Analysisdutiesincludeanalyzeresearch(quantitative &qualitative) dataand prepare reports
for higher management. Other responsibilities include:
 Measure the brand performance through Brand Tracker & Brand equity study.
 Measure the effectiveness of marketing, advertising, and communications programs and
strategies.
 Ensure regular reporting of Advertisement & Promotional Market Share.
 Conduct various market researches e.g. campaigns on handset, promotional offers etc.
 Analyze data on customer demographics, preferences, needs, and buying habits to identify
potential markets.
 Monitor and ensure data quality.
Grameenphone
Officer,Market Intelligence & Field Operation, RACE: Dec 2006 - Mar 2008
Officer as Market Intelligence & Field Operation duties include maintain data quality collected from surveys &
FGDs. Other responsibilities include:
 Development model and ensure mystery shopping for different customer touch points.
 Maintain a regional reporting system for collecting market response on different activities.
 Conduct regular surveys, FGDs and interviews and prepare reports for management.
 Design and develop the process for all field operations activities.
 Monitor data filtering and ensure data quality.
PROSHIKA - A Center for Human Development
Statistician and Computer Programmer, IMEC: Nov 2005 - Dec 2006
 Planning & performing statistical analysis.
 Preparing reports based on data analysis.
 Sample selection for survey.
 Database programming, database management and data processing of all projects.
Academic Qualification
Degree Major Institute Name Result
Passing
Year
Master of Science AppliedStatistics Dhaka University 1st
Class 2005
Bachelorof Science AppliedStatistics Dhaka University 2nd
Class 2004
Trainings
Training Institute Name Training Year
Data Visualization with Tableau By Anoop Odedra at General Assembly December 13, 2016
Get The Picture: Introduction to
Infographics
By Alan Rutter at General Assembly October 27, 2016
Lean Six Sigma (LSS) Yellow Belt (YB) Grameenphone Business Transformation 2011
Problem Solving & Decision Making HR Kites 2011
Project Management Professional
ESI International & Grameenphone Project
Management Office
2011
Project Management Foundation Grameenphone Project Management Office 2011
Stealth Marketing/Micro Campaigning Mckinsey & Company 2010

4. Training on First Aid HSSE, Grameenphone 2007
Hobbies and Interests
Away from my career as a Data Analyst I enjoy traveling new places, listening to music, watching films, arranging
various events.