1. Carliss Scaife
1205 North Formosa Ave Apt. # 7 West Hollywood, CA 90046
Phone: 323.383.2728 Email: cscaife@hotmail.com
OBJECTIVE:
To obtain a position that will allow me to effectively utilize my skills to forge new
relationships, gain client retention and increase revenue for a dynamic organization.
SKILLS:
 Microsoft applications: Word, PowerPoint, Excel, Outlook, Sharepoint and Access
 Internet navigator/researcher, SnagIt, Dreamweaver, HTML, and all Adobe based software, including Quark
 Social networkand email marketing through various email serviceproviders suchas Silver Pop, Bronto, Convio,
eDialog, StrongMail, Exact Target and Blue Hornet
 Tracking analytic tags through Coremetrics, Google Analytics and Omniture
 Project Managing with proficiency in Robohead and JIRA
 Oracle ATG Online Marketing Platform
 Fluent in Spanish (written and verbal)
RELATED EXPERIENCE:
TELEFLORA West Los Angeles, CA February 2015 – September 2016
Online Marketing Manager
 Supported the migration of entire network of 8k+ sites and associated email programs to Oracle’s ATG platform
 Optimized performance of the email program by implementingnew templates, a/b testing, segmentation
and targetingresultingin a 10% lift in orders and 2% lift in engagement.
 Provided daily, weekly and monthly updates on key metrics, ROI and key trends for email program
 Collaborated with necessary cross-functionalteams, including Merchandising, Web Production, Product
Marketing, and Teleflora’s internal agency to ensure marketing campaigns follow creative brief guidelines and
meet brand standards.
 Managed e-commerce websites and email marketing campaigns for a network of 8,000 florists
 Developed and optimized email programs that addressed each stage of the customer lifecycle.
 Set up and tested promotion codes and resolved issues as needed.
 QA of emails to ensure accuracy in pricing, promotion, copy and links were correct.
 Stayed current with CAN-SPAM, email best practices, strategies, and industry standards to provide direction
and improve performance.
 Assisted Vice President of eFlorist marketing with ad-hoc projects as needed.
JUSTFAB El Segundo, CA January 2013 – November 2014
CRM Project Manager (April 2014– November 2014)
 Managed day-to-day development of content from request through delivery of creative assets for web and
mobile channels
 Facilitated and negotiated content due dates and deliverables to optimize content output and ensure that all
deadlines are met
 Key partner to CRM, Social Media and Public Relations teams to produce an average of 6-10 weekly projects
including print pieces, email creative and multiple site assets.
 Contributed to successful email deployments resulting in upwards of 200k in monthly revenue and 8.4% click-
through rates
 Coordinated overall project prioritization and department workflow, ensured work was distributed based on
skill set requirements and deadlines
 Assisted with testing and general QA of all departments’ projects including promotion and collection launches
 Managed the production of Fall and Winter of 2014 online and print catalogs including researching
competitive bids, establishing timelines, product verification, overseeing approval among different department
heads and interfacing with tech teams for online implementation.
 Consistently achieved 90% Completion efficiency in Robohead.
Email Marketing Coordinator (January 2013– April 2014)
 Pre-production, campaign setup, audience setup, and deployment of marketing emails via internal program
 Coordinated between brand marketing, design/creative, IT, customer care, merchandising, operations and
product teams for testing and execution of campaigns

2.  Acted as a liaison between the merchandising and CRM team to execute clear and concise marketing of trends,
current inventory and promotional items.
 Analyzed all email campaign performance and communicated the results to appropriate teams
 Proofed and QA of emails to ensure flawless execution
 Kept up to date and adhered to all current industry best practices and standards
TOMS Los Angeles, CA December 2012 – January 2013
Temporary Email Marketing Coordinator (December 2012– January 2013)
 Submitted email creative requests to internal team and follow through to completion.
 Coordinated closely with internal partners including Retail, Campus, Giving, Community Outreach and
Special Projects teams to ensure all information is scheduled, tracked and received in a timely manner.
 Coordinated with Content and Merchandising teams and Email Marketing Manager to maintain the email
calendar for all 3 ecommerce sites.
 Coded email creative and added to the email platform to test and schedule campaigns.
 Tracked and reported results of email campaign open rates, click-thru rates, and revenue on a weekly, monthly,
annual basis.
 Kept abreast of the industry International best practices and competitor marketing efforts as they relate to
audiences in order to develop and improve internal strategies.
 Implemented A/B testing, including segmentation, subject lines, sent times, etc.; running reports and
presenting findings to recommend and implement continuous improvement
Guess, Inc., Los Angeles, CA April 2012 – June 2012
Temporary E-Commerce Email Coordinator (April 2012– June 2012)
 Coordination of all e-mail campaigns including procuring specs, tracking, building, testing and scheduling.
 Worked with internal partners, including Retail Store Operations, PR and merchants to ensure all requisite
information is received in a timely manner and on schedule.
 Coordinated with Retail Store Operations, PR and E-Commerce to maintain the promotional email calendar.
 Strategized with E-Commerce Marketing Team developing e-mail strategies with strong focuses on increasing
open rates, click-thru rates, and revenue generation.
 Identified opportunities to evolve e-mail strategies based on prior campaign results and industry trends.
 Kept abreast of industry best practices to apply to internal strategy on a regular basis.
 Performed A/B testing, including segmentation, subject lines, send times, placement of content/templates and
presented findings and recommendations for improvement on a weekly basis.
Hot Topic/Torrid, City of Industry, CA March 2011 – Dec 2011
Temporary Marketing Coordinator (Sept 2011– Dec 2011)
 Assisted the Marketing team in coordinating and executing integrated communication and marketing activities;
coordinated with mall partners and assisted event execution; ensured stores had appropriate collaterals and
marketing materials.
 Participated in marketing campaigns in various capacities, including but not limited to social media, event
coordination, and brainstorming sessions.
 Sent signage to stores and tracked the shipment receipts; monitored signage inventory.
 Partnered with Merchant team for marketing samples, product knowledge and photo shoot preparation.
 Tracked co-op expenses, follow-up on payment and invoices; tracked and reported on budgetary items.
 Tracked events sales and reported on the stats, as well as compiling post-event performance analysis.
Temporary Internet Marketing Coordinator (March 2011 – July 2011)
 Maintained email marketing production schedule/calendar to ensure accurate and timely delivery of emails
 Facilitated the pulling of email lists from internal database
 Ensured the correct data and content were deployed to each segment
 QA tested and approved all email campaigns to ensure that the creative, copy and links were correct
 Created and verified reporting
 Monitored and forecasted the email-marketing budget.
 Compiled, tracked, and analyzed metrics of daily email campaigns
 Stayed current on email marketing trends/technologies/CAN-SPAM laws
CauseForce, West Hollywood, Ca Sept 2008 – May 2009

3. Online Marketing Coordinator
 Wrote, edited and proofed copy for blogs, social networks, message boards, websites and email blasts
 Email/online marketed and branded for 21 different events across the U.S. and Canada
 Designed email templates, worked with HTML and composed compelling marketing copy for e-blasts,
Facebook, Twitter and MySpace, resulting in an increased immediate action rate
 Tested all aspects of email marketing including day and time sent, from address, subject line, call-to-action
placement and contact frequencies to keep unsubscribe rates at a minimum while increasing opportunities for
more registrations and encouraging more fundraising
 Ran daily, weekly, monthly, and quarterly reports measuring the performance of email conversion, in
particular the number of: campaigns sent, open rates, click-thru rates and total value of sales.
 Updated, tested and assisted in building, designing and programming of websites for each event
 Worked closely with Nonprofit clients to market each event in a unique way and cater to each city
 Researched vendors and requested competitive bids
 Project managed design projects for web and print materials
EDUCATION:
The University of Tampa, Tampa, FL May 2005
Bachelor of Arts in Communications
Concentration: Advertising, Marketing and Public Relations, and Broadcast Journalism
 Founder of the Black and Latino Association at the University of Tampa: established in 2001
 Student Government Representative at the University of Tampa