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BRENDA SANTROCK
phone: 678.642.1919 brendasantrock@gmail.com
SUMMARY
Very organized, exceptional time management, follow through, and prioritization skills. Extensive experience
in research, writing, account management, administration, merchandising, marketing, project management, and
retail sales. Advanced MS Office and iWork abilities. Detail oriented, Self-motivator, and problem solver.
Strong customer service, both written and verbal. Adept at growing strong relationships, built on trust and
respect, with all customers; internal and external.
PROFESSIONAL EXPERIENCE
TJ Trading- Roswell, GA; Administrator (2012-2015)
Small, web-based business administrator. Girl Friday. Project coordinatorspecializing in organization, follow up, and multi-tasking
skills for a growing start up. Built a sound understanding ofhow small business works, liaising with customers and supplier. Good
knowledge of social media, search engine and websites. Web site maintenance. Inventory and sales tracking and management.
Customer service. Control and maintain correspondence. Budget creation and maintenance. Invoice creation and tracking.
The Open Mind Center- Roswell, GA; Manager (2010- 2011)
Small business management, including but not limited to providing superior customer service to ensure return customers. Coordinate
instructors,manage multi-line phone,schedule services and classes,monitor inventory, maintain sales history, manage retail space,
coordinate marketing efforts, track and maintain online postings,interview potential instructors,give tours and information on the
facility.
Technical Consumer Products, Inc- Marietta, GA; Sales Analyst- Retail (2007- 2008)
Sales analysis and recommendations for big-box customer via Excel (pivot table, v-lookup). Analyze product promotions data to
determine if promotion is actionable. Report to management if promotion is viable and make recommendations for sales adjustments,
if required. Report on audit results to support project timelines and ensure compliance to agreed deliverables. Develop weekly,
monthly and seasonalforecasts using historical data and current store sales data. Create container load replenishment orders based on
sales analysis. Communicate quickly and effectively with customer, and analyze POS data. Respond quickly to request for
information from customers and internal departments, track sales and suggest necessary course changes. Ensure accuracy on all legal
forms submitted to customer.
Hansgrohe- Alpharetta, GA (2006- 2007)
Retail Account Manager (2007)
Determine and present appropriate product recommendations to big-box customer; taking into account industry trends and sales
history. Track and analyze sales data within channel against department budget (via SAP). Manage special projects. Respond to
customer inquiries for product information, availability, order status,pricing and invoicing. Focus on special order sales to customer
and expanding store awareness of brand offering, Process,coordinate and communicate new product launches and price increases.
Coordinate internal departments to ensure timely and successfulexecution of program changes and rollouts (via Gantt Chart).
Maintain open communications with customer, relating to shipping issues,program changes and promotions. Ensure accuracy on all
forms and communications.
Retail Project Coordinator (2006- 2007)
Work with Sales Managers and coordinate internal departments for new item rollouts, program changes,forecasting and promotions,
and achieve clearly defined results within the triple constraints of time, budget,and project objectives. Track cost and other
performance metrics for projects to ensure project goals and objectives are being met. Manage project change control process,status
reporting, project estimating, and monthly cost accounting for each assigned project. Compose correspondence, proof documents,
maintain marketing database and generate spreadsheets. Respond quickly and effectively to all request for information, internal and
external, in a timely manner.
Norm Thompson Outfitters- Portland, OR (2004-2006)
Associate Buyer (2005-2006)
Responsible for product selection, cost negotiations, payment and shipping terms. Writing purchase orders, monitoring and analyzing
returns and maintaining profitability for assigned category.Develop merchandise assortments.Maintain all documentation pertaining
to assigned category,including: assortment plan, product information, photo/ prototype samples,copy sheets and layout guides
utilizing proficiency in MS Office. Seek, screen and evaluate new vendors and products while analyzing past product viability to
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determine a best course.Ensure total accuracy on all legal forms and communications. Build relationships with suppliers based on
trust.
Assistant Buyer (2004-2005)
Maintain internal documents accurately. Monitor phone and email and general clerical support.
The Home Depot- Atlanta, GA (1996-2004)
Global Product Merchant Assistant (2001-2004)
Coordinate HD cross functional departments and multiple vendors to implement two national resets. Coordinate meetings, make
travel arrangements, arrange conference calls, prepare expense reports, gatheror research information, prepare presentations, type
correspondence, answerand screen phone calls, respond to inquiries, and other duties/specialprojects as assigned.Manage executive
schedule and calendar. Interface with executive offices not only within the organization, but with external organizations as well. Liaise
with Accounting,Finance, Human Resources, Travel and primary clients, acting as a 360 degree business resource.
Brand Development Assistant (2000-2001)
Project coordinator for the development and marketing for national product launch, tracking and coordinating internal departments
and external customers to ensure timely implementation. Coordinated deployment launch planning sessions. Developed presentations
and spreadsheets detailing sales data consolidated from multiple sources to identify winners v. losers. Maintained schedule and
tracking for logistic components. Coordinated travel arrangements and prepare expense reports for multiple executives.
Regional Merchandising Assistant (1997-2000)
Monitor store inventory, mange relations between suppliers, service reps and store personnel, created purchase orders, assisted
suppliers to better understand terms/ conditions of HD contracts,order and track inventory for new stores.
Data Entry Clerk (1996-1997)
Invoice data entry, at Distribution Center, for nightly shipments to 100+ stores,run balance reports and adjust inventory as needed
while assisting stores with inventory balance and adjustment.
EDUCATION
Kennesaw State University, BA HIST
Dekalb Community College, AA PSY
SYSTEM PROFICIENCIES
MS Office, iWork, IBM, SAP