1. PAMELA K. WILLIAMS
2704 Lillie Lake Dr. Marietta, GA 30064 | (770) 235-1674 | pamelakwilliams29@gmail.com
RELATED EXPERIENCE
Marketing Knowledge
 CRM & Database Management  Campaign Management
 List Purchase  Campaign Reporting
 List Targeting & Segmentation  Direct Mail Production
 Call Center Management  eMail Marketing
 Vendor Management  Brand & Advertising
 Sales Training  Event Management
Software Knowledge
 Data Loader  Salesforce
 Microsoft CRM Dynamics  Intelisent
 Agencies HQ CRM  Click Dimensions
 Windows  Lotus Notes
 Microsoft Office Suite  Sage ACT
 Maestro  Quicken
 Noble  Concur
PROFESSIONAL EXPERIENCE
IMPACT PARTNERSHIP Kennesaw, GA 2014 – Present
Direct Mail Manager
Responsible for the timely completion and successful execution of direct marketing campaigns for acquisition and
retention.
 Analyze response data based art, data filters, among many other data points.
 Develop strategic plan and implement customDM reservation codes and landing pages to increase response rates.
 Create heat maps by region/state and provide scientific reports to the leadership teamand advisors.
 Purchase lists and promote artwork based on historical data as well as offer test options.
 Execute approved pieces and lists and provide to mail house for distribution.
 Maintain all aspects ofcampaigns, including production,workflow, legal compliance, scheduling, targeting/list
strategy,campaign test design (test and control, factorial design, sampling, etc.) and post campaign analysis.
 Manage a team to facilitate the weeks orders for timely execution.
 Analyze DM budget and negotiate cost savings with vendors.
CAPITAL ACCESS NETWORK, INC. Kennesaw, GA 2009 – 2013
Direct Marketing Specialist
Responsible for the timely completion and successful execution of direct marketing campaigns for acquisition and
retention departments. Coordinate and implement promotional pieces to produce high quality leads and results.
 Maintain all aspects ofcampaigns, including production, workflow, legal compliance, scheduling, targeting/list
strategy,campaign test design (test and control, factorial design, sampling, etc.) and post campaign analysis.
 Coordinate promotional codes and system changes. Import/Export process for lead purchase, suppression and
reporting purposes.
 Prepare and deliver internal communications and training to sales floor on campaigns and CRM usage.
 Implement and manage email blasts for distribution to prospects and clients.
 Participate in creative process, including concept, messaging, design, proofing and approvals.
 Responsible for maintaining an efficient production schedule and calendar for each campaign.
 Create implement and maintain a companywide marketing campaign calendar.

2. PAMELA K. WILLIAMS Page 2
PROJECT SUCCESS, INC. Atlanta, GA 2006 –2009
Marketing Coordinator
Developed and implemented promotional and marketing strategies for the branding & re-branding of PSI’s products
and services. Supported the president in an executive assistant role as well as the planning and execution of several
corporate conferences and events.
 Created awareness of the new company name.
 Created new corporate theme with logo, letterhead, website and all collateral materials .
 Promoted branding of products and services.
 Implemented and managed email blasts and newsletters for distribution to prospects and clients.
 Planned and executed multiple corporate events yearly.
 Assisted president with travel arrangements, general office management duties; execute consolidation of two
offices to one corporate office.
SAVVI FORMALWEAR Atlanta, GA 2004 –2006
Marketing Director
Created and implemented promotional and marketing strategies for the different aspects of the formalwear industry
within the Atlanta area.
 Created advertising ideas and layouts for the selected demographic region.
 Promoted branding and exclusivity.
 Promoted referral programs with industry vendors.
 Implemented and managed a telemarketing department to reach the thousands of leads generated in this industry.
 Produced industry specific events for this region targeted to customer as well as vendors.
CCA GLOBAL PARTNERS Marietta, GA 2001 –2004
Event Planner
Promoted from Executive Assistant position. Planned and coordinated the execution of large conventions, small
symposiums and incentive trips for multiple divisions for CCA Global Partners. Strategic member of a team that
produced over 30 programs a year.
 Negotiated contracts for exhibit halls, hotels, security, medical, A/V, ensuring best value and amenities.
 Collaborated with executives on logistics and budgeting and established timeline to track progress and
deliverables accordingly.
 Coordinated participant registrations and logistics, ensuring smooth meeting flow.
 Coordinated hospitality with high-level executive and catering managers to ensure proper solutions and numbers
to maintain budget restrictions.
 Marketed programs to vendors and members using diverse marketing tactics and channels.
 Developed and executed multiple diverse events between multiple companies simultaneously, anticipating
unexpected requests/demands with little or no planning.
EDUCATION
Kennesaw State University, Kennesaw, GA, 1999 – 2000
University of Cincinnati, Cincinnati, OH, 1992 – 1994