Proposal tv advert

1. Proposal
1
Working Title: Irn-Bru TV advert.
What is it called? This can change if you think of something better later
Product’s Purpose: The purpose of the Tv advert is to advertise Irn-Bru to a wider audience
on the hopes of increasing the sales. Hopefully boosting the sales of Irn-Bru.
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre: Comedy.
What sort of product is it
Content: the tv advert will include a Scottish man who smacks peoples drinks out of their
hand and replaced it with Irn-Bru. It will also include 4 English teenage hooliganswho will
be drinking other branded drinks.
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience: The main audience of my Advergame is males between 25-39 from Scotland as
that in the main audience of the drink Irn Bru.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your game appeal to this person?
Legal & Ethical Considerations:
Think about any offensive material you will include?
Will you restrict younger gamers playing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Is your game using characters/names/logos of existing games/IPs?
Will you game be sufficiently different from existing games to not get sued for copyright
infringement?
Export Format:MP4
What will you export the final files as? JPEG, GIF, PNG etc
Size of Project
Proposed amount of products- amount of completed pages/posters/designs etc.
Schedule: the TV advert would probably take 5 days for me to complete and edit.
How long will the project take- how many college days total? Estimate how many days per product
Budget: The starting budget for my time would be £315 for 5 days’ work and software
expenses.
How much will the whole project cost? Consider costume, travel, food, props etc. Estimate
Resources
 What resources will you need? Bullet point them

2. Proposal
2
 Adobe Premier.
Brief Fulfilment
How does your product fulfil the brief requirements