An analysis of James Bay's website

1. ALEX REDDISH
JAMES BAY - WEBSI TE
ANALYSIS

2. THIS IS THE
MAIN PAGE
• After clicking the
link to the website
this page opens
immediately.
• There is a large
advertisement
showing the
artists’ latest EP
and as this is red it
stands out from
the white
background/

3. CONTACT
• As we click onto the
‘Contact’ option on the footer
of the page we see this.
• This is very basic however
suitable as the dark, bold
text stands out from the
white and grey background.
• There is a contact for an
American publicity company
and this is shown as the
artist is going on a US tour at
the end of the year.
• There is also contact
information for Bays
management for possible
bookings etc.

4. THE BIO
ON THE WEBSI TE THERE IS A
BIOGRAPHY OF THE ART IST ; THIS
AL LOWS FANS TO FEEL CLOSER
TO HIM AND FEEL L IKE THEY
KNOW HIM BET TER AND I T ALSO
TEL LS PEOPLE HOW HIS CAREER
STARTED AND WHAT WORK HE
HAS ALREADY DONE WI THIN THE
BUSINESS.

5. T H E V E R D I C T S O F A R …
• The website is very basic but this can be seen to be
because the artist is new to the music industry and his
fan base is still only small and he has not yet had a
chart ‘hit’.
• As the artist continues to build upon his fan base and
do more concerts etc., the website will grow with him
and is likely to include some sort of merchandise store
and concert photo gallery etc.

6. JAMES BAY ON SOCIAL MEDIA
• From the above screenshot we can see links to James Bay’s social media (Facebook, Twitter, YouTube,
Soundcloud etc).
• We can also see the number of fans that he has and the number of followers he has on Twitter and Spotify.
• In the background of this we can see a photograph of the artist and the website designer cleverly placed
the links to the social media websites so that they do not cover the artsits face so that fans and critics can
see what he looks like.

7. YOUTUBE ON THE MAIN PAGE
ON THE MAIN PAGE THERE IS AN
EMBEDDED YOUTUBE VIDEO OF AN
A C O U S T I C V E R S I O N O F ‘ L E T I T
G O ’ , O N E O F T H E S O N G S T H A T H E
WAS GOING TO PERFORM AT A
HIGH PROF I LE EVENT ( THE
BURBERRY SPRING/SUMMER 2 0 1 5
LONDON FASHION WEEK SHOW) .

8. BY ALEX REDDISH
FOR MORE OF JAMES BAY GO
TO
WWW. JAMESBAYMUSIC.COM