The document analyzes the websites of two artists, Kano and Skepta. It finds that both websites keep their design simple to avoid distraction from the artists and their music and merchandise. Kano's website draws attention to the artist's name and plays music videos in the background to promote the artist and their latest album. It also provides social media and store links for fans to follow the artist and purchase music and merchandise. The analysis concludes that despite their simplicity, both websites effectively promote the artists and their work.

1. Website analysis

2. Kano
Artist’s latest
album
advertisement
Artist’s name is the largest text and
font on the page in order to draw
attention to the artist and stress
their importance
Social media links
in order to give
people a chance
to follow the
artist
Media links Links where people are
able to purchase the
artist’s music
Music continuously plays in
the background in order to
promote the artist’s music
Music
videos play
in the
background

3. Store Artist merchandise in order to
promote the artist out =side of
the media

4. Selection of music videos
from the artist’s latest album

5. Analysis
• Kano’s website is simple but quite effective.
• Some website conventions are demonstrated on this
website despite the website being very simple.
• The is a lack of pages (only 3) on the actual website but
there are various links to 3rd party websites where the
artist’s merchandise and music can be purchased.
• The website promotes the artist and the artist’s music
effectively by their use of font and continuously playing
music an its respective music video in the background
of the website

6. Skepta
Artist merchandise
Album purchase link Show tickets
Artist’s
Label
Website
developers...
Artist’s latest album in the
background

7. Conclusion
• Both website are very simple in terms of
design. This seems intentional as there is not a
lot of distraction from the artists as they
should be the primary focus as well as their
music and merchandise.