Textual Analysis

1. MALEVOLENCE
TEXTUAL
ANALYSIS

2. EDITING
The editing is done within time with the music, this
emphasises the song more, this is followed by lots of quick
cuts to the main person in the band ( Alex) and quick shots of
there merchandise. This style of editing demonstrates
Richard Dyers Star Theory because it makes it clear how is
the most important in that video by doing lots of quick cuts
on other people and then when they get to the band it wither
pans over them to reveal star like behaviour ( drinking,
smoking and acting violent/ unruly). This can be seen in the
middle screen grab below because the artist is in the middle
of the shot with people around him wearing his bands
merchandise.

3. MISE-EN-SCENE
The mise-en-scene in this music video is very upbeat, violent
and disruptive. This message is encoded into the audience
through the director (hypodermic needle theory). This is
done by the darkness of the location ( low key lighting).
This is supported by having everyone in the scene stood in
gangs, which gives off the message that they are aggressive
and intimidating.

4. CAMERA
The camera pans across the location to reveal lots of people
in a small room. All the people in the room are dresses in a
similar way, this helps to identify the audience. This is
because the producer is trying to encode the message to the
viewer that the type of people who go to malevolence
concerts dress in that way. (Stuart Halls reception theory)
Through out this music video the camera is unsteady and is
constantly panning side to side or craning up and down. This
adds to the madness and craziness that they are trying to
portray in the music video. This technique is probably used
to give the audience the idea of what the mood and energy is
like at one of there gigs.