The document analyzes and summarizes marketing strategies used on websites for three rap artists: Freddie Gibbs, The Underachievers, and The Flatbush Zombies. For Freddie Gibbs' website, it highlights promoting new music and maintaining an independent image. For The Underachievers, it discusses using a letter discussing their beliefs and goals to build an interactive media platform. For The Flatbush Zombies, it notes prominently featuring a new music video to promote their upcoming album across the website experience.

1. M E D I A S T U D I E S
R E S E A R C H TA S K -
W E B S I T E A N A LY S I S
• By Charles Clatworthy

2. The first website to be analysied is the ESGN
Records website for rapper Freddie Gibbs.

3. E S G N R E C O R D S - F R E D D I E G I B B S
W E B S I T E
• Strategies used to market the artist on the website
• The website first opens up with a hyperlink option to watch Freddie's recently relased music video
"Freddie Gordy" or to entre the website. So from the get go the artists material and work is
marketed straight to the auidence.
• when you enter the website it will open up with the home page in the slide above. The first section
that appears when you scroll down is a embeded soundcloud files so you can stream his new music.
• This is done to market Freddie as al about the music and to represent him as indepdedant,
therefore he decideds what is shown on the website and not a record company
• There is also a large amount of interactivity on the website. There is a the use of social media such
as twitter and instagram but also a contact forum for bookings, mangamnet and general contact.
This presents him as accessible to his fans and adds to his image of being a true to heart artist who
truly cares about what his fans have to say and not there money.
• The next side is a visual display of all these elements used on the website

5. The second website I am analysing is the “In all
creation” website for rap duo The Underachievers.

6. I N A L L C R E AT I O N - T H E
U N D E R A C H I E V E R S
• Stratgies used to market the artist’s on the website
• The underachievers are independent artists and therefore do not have a record company constructing
there star image or marketing them, it is all there own ideas and ways that they want to market the
group. The main strategy used is the “Letter from Issa”, this is a letter to the fans from one of the
members about the meaning for the website and his personal journey in life so far.
• The Underachievers heavily market themselves as believers in universal love, positive energy, indigo
lifestyle, and the collective conscious. He explains how this website is more then just then groups
website, “My dream is to build a Indigo Media outlet, something like vice, that brings topics from
accross the board to one place from an youthful perspective. Books, world news, music reviews, the
underachievers stuff, merchandise, conscious stuffs and letters from me about this entire process.”. This
is very smart marking in itself as it shows the group as truly wanting to see and take in there fans ideas
and give everyone a chance to share there material through the website, its quite a unique idea but it is
original and likely to attract a number of fans to the website, this all relates to the interactivity that is
prominent on the website. This entire letter is also Anchor text, as it refers to his personal joinery from a
uni student to a world famous rapper and there are many images accompanying the letter which show
the life he now lives.

7. I N A L L C R E AT I O N - T H E
U N D E R A C H I E V E R S
• Stratgies used to market the artist’s on the website
• The Underachievers also use a number of conventional methods to market themselves on the
website. For example they have an entire gallery section of roll overs of them chilling on tour and
numerous shots of them playing live shows that look very hectic and high quality, this is efficient to
market there images as being normal people and not letting the fame get to them but also to
market there awesome live shows.
• They use a number of hyperlinks to there numerous projects and music videos, this is done to
market the group as hard workers who can consiesntly put out quality music as the majority of the
reviews on all hyperlinks are extremely positive.
• They have a whole page dedicated to there social media forums and ways to contact the group.
This all relates to there image of being accessible and relatable to the fans and them being
everyday people.
• The next side is a visual display of all these elements used on the website

9. The third website i am analysing is “The Glorious dead”
the website for the rap trio The Flatbush Zombies

10. T H E G L O R I O U S D E A D - T H E F L AT B U S H
Z O M B I E S
• Stratgies used to market the artist’s on the website
• The Flatbush zombies are also an idepdent group and therefore use all there own ideas on how to
market themselves on the website. They firstly use a embedded video which is also a hyperlink to there
recently released music video “Bounce” for there upcoming album “3001: A Laced Odyssey”, so
straight away they are marketing there new album which is about to be released from the second you
open the website.
• They have a number of tabs that direct you to the online store, dates for there upcoming tour and past
videos. however there website structure is a bit different, where the page stays on there new music
video bounce and a right hand side bar pops up to either show the store, tour dates etc depending on
which tab you click, this is very smart as they are marketing there new project and music video the
entire time you are on the website. The sound of the song is constantly heard to remind you of there
new and upcoming project.
• They have access to all there new music on sound cloud which can be downloaded and there old
projects which are free for download, so they are marketing there music through the use of tabs but
since the bounce music video is playing in the background they are marketing both there old and new
material simultaneously