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The two-page album advert for Ellie Goulding's "Lights" album uses several conventional techniques to attract attention, such as displaying the artist's name and album title prominently, including reviews from well-known sources, and featuring a large picture of the artist against a background resembling lights to illustrate the album title. Reviews, the artist's image, and references to the album title and artist are used to sell the album and catch the audience's eye.
