Important insights you need to know about the Generation Z demographic to position your brand for success.

1. Generation Z
Consumers
P O SI TI O N Y O U R B R A ND F O R SU C C E SS A M O NG

2. What will
the key
takeaways
be?
Who is the Gen Z consumer
demographic?
How does Gen Z interact
with digital?
How can your brand
effectively engage with
Gen Z consumers?
1.
2.
3.
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3. In 4 years,
Gen Z will make up nearly
half of the U.S.
population.
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4. How much
buying
power does
a Gen Zer
really have?
44billion annually
$
1$
10$
in
are spent
online
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5. Digital,
multi-screen,
real-time.
• Teens ages 13 to 17 have
smartphones and go online
daily.
• 90% of teens ages 13 to 17
have or have access to a
desktop or laptop
computer.
• 58% of teens have or have
access to a tablet computer.
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6. Gen Z
Purchasing
Habits
• They rely on connectivity and a
global community when
making purchasing decisions
• Word-of-mouth is one of the
reasons review sites like Yelp,
Zagat and TripAdvisor are so
popular
• Gen Zers will research a brand
or a product online, then visit a
retail store to make a purchase
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7. Immersive &
interactive
experiences
online & offline
are a must.
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8. 4D is the
new norm!
WHAT C A N B R A NDS DO ?
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9. 01Take a creative and
transparent approach.
Gen Z is characterized by its desire
for corporate responsibility and social
inclusiveness, advertisements that
feature a range of ethnicities, body
shapes, and sizes are more likely to
resonate with them.
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10. 02Make social work
for your brand.
Encourage conversation and
suggest that your consumers
leave reviews. It’s critical that your
social media game is on point.
Be sure to respond quickly to
consumer feedback and take a
proactive approach to any
negative reviews.
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11. 03Find ways to
give back.
Brands that embrace Gen Z’s
mission to do good in the world
stand a better chance of earning
their trust and loyalty.
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12. Thank You!
F O R M O R E M AR K ETIN G IN SIG H T V ISIT:
isadoradesign.com/insights