The document summarizes key findings from a media report conducted by Buzz Marketing Group. 500 millennials ages 18-34 were surveyed online in March 2013 about their media consumption habits. Key findings include that while 96% subscribe to the free YouTube, many are also willing to pay for services like Netflix, Hulu, and Spotify. Facebook and Twitter are the most popular social networks but Tumblr and LinkedIn are growing in popularity among millennials. About half have blogs or vlogs, preferring to express themselves through video on sites like YouTube rather than traditional writing.

1. Media Report 2013
04.26.13!
What Millennials Really Think About Media!

2. Media Report 2013!
Who was Involved?
Buzz Marketing Group’s Media Report
2013 is based on qualitative and
quantitative research conducted with 500
buzzSpotters® throughout the United
States during the month of March, 2013.
This report is available for download at
www.buzzmg.com/reports.!
Composed based on data
from 3.8.2013 – 3.22.2013!
500 Participants!
9,000 Panelists!
53% Female!
47% Male!
Survey fielded online!
Ages 18-34!
18-22 ! ! ! !17%!
23-26 ! ! ! !25%!
27-30 ! ! ! !31%!
31-34 ! ! ! !27%!
What Millennials Really Think About Media!

3. What Millennials Really Think About Media!
Location
NY#
14%#
CA#
11%#
IL#
12%#
TX#
8%#PA#
7%#
DC#
6%#
FL#
7%#
GA#
6%#
MA#
7%#
MI#
5%#
Rest#of#
USA#
17%#
Media Report 2013!

4. Ethnicity
White#
25%#
Black#
25%#
Asian#
American#
15%#
Hispanic#
25%#
American#
Indian#
3%#
Mixed#
7%#
What Millennials Really Think About Media!
Media Report 2013!

5. Marital Status
Single#
36%#
DaPng#
6%#
In#a#
relaPonship#
26%#
Married#
30%#
Divorced#
2%#
What Millennials Really Think About Media!
Media Report 2013!

6. Education
High#
school#
diploma#
27%#
Associates#
Degree#
14%#
Bachelors#
Degree#
46%#
Masters#
Degree#
11%#
Doctorate#
2%#
What Millennials Really Think About Media!
Media Report 2013!

7. Employment
Unemployed#
5%#
Working#
partTPme#
15%#
Working#fullT
Pme#
52%#
SelfT
employed#
6%#
A#
student#
12%#
A#fullTPme#
home#maker#
11%#
What Millennials Really Think About Media!
Media Report 2013!

8. Household Income
Less#than#
$8,000#
$8,000#T#
$33,000#
$33,000T#
$82,000#
$82,000#T#
$170,000#
$170,000#T#
$370,000#
More#than#
$370,000#
I#don't#want#
to#specify#
2%#
23%#
46%#
22%#
1%# 0%#
5%#
What Millennials Really Think About Media!
Media Report 2013!

9. How active are
our Millennials
on social
networking sites?!
What Millennials Really Think About Media!
Media Report 2013!

10. Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#
85%#
8%#
1%# 1%# 1%# 4%#
What Millennials Really Think About Media!
Media Report 2013!

11. Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#
44%#
20%#
8%#
2%#
9%#
17%#
What Millennials Really Think About Media!
Media Report 2013!

12. Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#
15%#
16%#
12%#
6%#
15%#
36%#
What Millennials Really Think About Media!
Media Report 2013!

13. Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#
14%#
22%#
14%#
6%#
14%#
30%#
What Millennials Really Think About Media!
Media Report 2013!

14. Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#
3%# 5%# 4%# 3%#
20%#
65%#
What Millennials Really Think About Media!
Media Report 2013!

15. Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#
14%#
11%#
13%#
9%#
16%#
37%#
What Millennials Really Think About Media!
Media Report 2013!

16. Yes#
43%#
No#
57%#
Blog!
Yes#
52%#
No#
48%#
Vlog!
Do they have their own
blogs and vlogs?!
What Millennials Really Think About Media!
Media Report 2013!

17. Where do they publish
their content?!
Facebook/Facebook#
Notes#
Twi^er# Youtube# Tumblr# LinkedIn# GooglePlus+#
74%#
50%#
35%#
25%#
22%# 21%#
What Millennials Really Think About Media!
Media Report 2013!

18. How often do
our Millennials
engage with
media?!
What Millennials Really Think About Media!
Media Report 2013!

19. Television!
Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#
75%#
16%#
3%# 1%# 3%# 2%#
What Millennials Really Think About Media!
Media Report 2013!

20. Internet!
Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#
97%#
3%# 0%# 0%# 0%# 0%#
What Millennials Really Think About Media!
Media Report 2013!

21. Magazines!
Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#
26%#
37%#
20%#
5%#
11%#
1%#
What Millennials Really Think About Media!
Media Report 2013!

22. Books!
Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#
31%#
34%#
15%#
6%#
12%#
2%#
What Millennials Really Think About Media!
Media Report 2013!

23. Movies!
Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#
20%#
31%#
29%#
8%#
11%#
1%#
What Millennials Really Think About Media!
Media Report 2013!

24. Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#
30%#
26%#
17%#
4%#
16%#
7%#
Newspapers!
What Millennials Really Think About Media!
Media Report 2013!

25. Radio!
Daily# Weekly# BiTweekly# Monthly# Occasionally# Never#
59%#
20%#
8%#
3%#
7%#
3%#
What Millennials Really Think About Media!
Media Report 2013!

26. Which paid or
free content
services do they
subscribe to?!
What Millennials Really Think About Media!
Media Report 2013!

27. 54%!
subscribe to
Spotify!
96%!
subscribe to
Youtube!
What Millennials Really Think About Media!
Media Report 2013!

28. 66%!
subscribe to
Hulu!
77%!
subscribe to
Netflix!
What Millennials Really Think About Media!
Media Report 2013!

29. Key Findings
Although 96% of Millennials subscribe toYoutube,
which is free, a majority of GenerationY is not afraid
to pay for media services such as Netflix (77%), Hulu
(66%) and Spotify (54%). If the service is good and
meets their needs, our Millennials will most likely
subscribe.
When we asked our Millennials which social networks
they use the most, Facebook (96%) andTwitter (83%)
were easily the most popular among our Millennials,
butTumblr (64%) and Linkedin (70%) are steadily
catching up. Myspace (35%) on the other hand seems
to have lost followers within GenerationY and may
never return to what it once was.
Our Millennials seem to be pretty split on the idea of
blogging (43%) and “vlogging”(52%). However, we are
seeing more and more vlogs appear due to the
evolution of sites such asYoutube and the
commonality of video cameras and smartphones.This
generation is becoming more likely to sit in front of
the camera to express themselves or share their
ideas than they are to write a traditional blog.
What Millennials Really Think About Media!
Media Report 2013!

30. Buzz Marketing Group !
1515 Market St. !
Suite 1810!
Philadelphia, PA 19102!
215.399.5679!
www.buzzmg.com!
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