While some companies have products people simply buy, others have created brands people identify with, internalize, and advocate for—sometimes to the point where they’ll even tattoo a logo on their arm. These are next-level relationships, and what we at Oath call brand love.
We recently conducted a comprehensive study, tapping 150,000 consumers across 13 markets, 10 industry verticals, and all demographics to get at the heart of brand love. Oath identified six key drivers that build brands people love. Join us to get to know more about our Brand Love Index
THE EVOLUTION OF CUSTOMER JOURNEY AT FELD ENTERTAINMENTSavage Marketing
A look at how the interaction with customers has changed over the past twenty years and what we could expect in the future. How are companies coping with higher customer expectations for speedier gratification at the press of a button.
The session will focus on:
- The ever changing live event ticketing industry
- International Brand Marketing
- Cost of convenience and customer satisfaction
Simon Rowles - The Deletist Consumer - human element in big data Customer 3 ...Simon Rowles
The Four Futures we're going to create with our customers using big data. Choose carefully - only one results in a real relationships with powerful customer experiences and sustainable growth and profit. The others create more "Deletist Consumers" - deleting messages, un-following brands and closing their accounts with the offending companies.
“Uniquely Gen Z,” the first in a three-part global study, explores Gen Zers’ technology preferences, “cyber-savviness” and economic influence. The rest of the series will look at ways to build strong brand relationships — both in growth and mature markets — and to create authentic omni-channel shopping experiences with Gen Zers. This study, co-sponsored by the IBM Institute of Business Value and the National Retail Federation, is one of the largest studies to date of the post-Millennial generation, surveying 15,600 members of Gen Z on six continents.
Leading media outlet RETHINK Retail features insights from retail thought leaders on what the back-to-school shopping season looks like this year and the changes retailers are implementing to meet new consumer demands.
See the full article on RETHINK Retail's website: https://bit.ly/3DeXm1c
You’ll hear from:
Katherine Cullen, Sr. Dir of Industry and Consumer Insights at The National Retail Federation
Sandrine Crener, Program Director at Harvard Business School
Tom McGee, President and CEO of ICSC
Ron Thurston, Former VP of Stores at Intermix / Author of Retail Pride
Mary Rodgers, Director of Marketing Communications at Cuisinart
Jason Stuckey, General Manager, North America at Linnworks
Jill Sando, Executive Vice President and CMO at Target
Beatrice Mac Cabe, Chief Creative Officer at Vera Bradley
Mina Fader, Managing Director of Wharton’s Baker Retailing Center at the University of Pennsylvania
THE EVOLUTION OF CUSTOMER JOURNEY AT FELD ENTERTAINMENTSavage Marketing
A look at how the interaction with customers has changed over the past twenty years and what we could expect in the future. How are companies coping with higher customer expectations for speedier gratification at the press of a button.
The session will focus on:
- The ever changing live event ticketing industry
- International Brand Marketing
- Cost of convenience and customer satisfaction
Simon Rowles - The Deletist Consumer - human element in big data Customer 3 ...Simon Rowles
The Four Futures we're going to create with our customers using big data. Choose carefully - only one results in a real relationships with powerful customer experiences and sustainable growth and profit. The others create more "Deletist Consumers" - deleting messages, un-following brands and closing their accounts with the offending companies.
“Uniquely Gen Z,” the first in a three-part global study, explores Gen Zers’ technology preferences, “cyber-savviness” and economic influence. The rest of the series will look at ways to build strong brand relationships — both in growth and mature markets — and to create authentic omni-channel shopping experiences with Gen Zers. This study, co-sponsored by the IBM Institute of Business Value and the National Retail Federation, is one of the largest studies to date of the post-Millennial generation, surveying 15,600 members of Gen Z on six continents.
Leading media outlet RETHINK Retail features insights from retail thought leaders on what the back-to-school shopping season looks like this year and the changes retailers are implementing to meet new consumer demands.
See the full article on RETHINK Retail's website: https://bit.ly/3DeXm1c
You’ll hear from:
Katherine Cullen, Sr. Dir of Industry and Consumer Insights at The National Retail Federation
Sandrine Crener, Program Director at Harvard Business School
Tom McGee, President and CEO of ICSC
Ron Thurston, Former VP of Stores at Intermix / Author of Retail Pride
Mary Rodgers, Director of Marketing Communications at Cuisinart
Jason Stuckey, General Manager, North America at Linnworks
Jill Sando, Executive Vice President and CMO at Target
Beatrice Mac Cabe, Chief Creative Officer at Vera Bradley
Mina Fader, Managing Director of Wharton’s Baker Retailing Center at the University of Pennsylvania
Everything Marketers Need to Know About Generation ZVision Critical
New data on Gen Z attitudes on media consumption, travel, financial services, health care, retail and more. This exclusive report also reveals important differences between Millennials and Generation Z.
GreenBiz 20 Workshop Slides: The Rise of the Honest Generation – and What It ...GreenBiz Group
Meet your new consumer: the Honest Generation. Join this session to explore the emerging Gen Z consumer’s radically shifting expectations of business and brands and guidance on what it means for business. The headline? Gen Z prioritizes product honesty over brand purpose and thinks almost no brands are doing enough to meet their demand for sustainable solutions. Based on groundbreaking research conducted by change agency Futerra in partnership with the Consumer Goods Forum, this session will give leaders a glimpse into their future and equip them to prepare for the 2020s – the decade the Honest Generation, the climate strikers of today, becomes the Honest Majority, and the brand target audience, of tomorrow.
AdReaction Gen X, Y and Z - Engaging across generationsKantar
A new AdReaction study from Kantar Millward Brown, reveals Gen Z has its own distinct behaviours, attitudes and responses to advertising. The study, AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z, and provides guidance on how marketers can engage more effectively with this increasingly important group.
Tablet Marketing Whitepaper - August 2014Damus Chu
A compelling business case for tablet marketing in Australia.
Contents:
- Executive Summary.
- Online Snapshot.
- Nascent Tablets Growing Rapidly.
- Multi-device usage for Tablets.
- More News Consumed Digitally.
- Next-generation using tablets.
- Tablets are used in lean-back settings.
- Greater demand in automotive industry.
- Bigger sessions on web/apps.
Maximizing mobile's impact in the marketing mix. ana webinar.24.10.2014Irene Ventayol
Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with.
The results from the Mobile Marketing Association's SMoX research study reveal how marketers can measure the impact of their mobile spend.
Initial results from the first study conducted with AT&T deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.
Gen-Z teens (born in 2000 and beyond) are, by nature, more connected and tech-fluent than the generations before them. The following provides some insight into their digital preferences and how they have a receptive appetite for digital advertising.
Fair Fit Lens # 1 - Millennials, the mindful consumersSerena Colombo
Millennials, the largest, most diverse, educated and influential consumers on the planet. This presentation explores the traits and needs of this generation of consumers, why they are important for brands and how brands can connect with them by addressing their wish for a more sustainable future.
Shoppers and especially moms love digital coupons. This deck outlines why marketers should integrate digital coupons into consumer touch points as well as it includes key insights and trends.
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 CharactersTaly Weiss
"2010 Consumer Trends Influencers" is the second report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
Everything Marketers Need to Know About Generation ZVision Critical
New data on Gen Z attitudes on media consumption, travel, financial services, health care, retail and more. This exclusive report also reveals important differences between Millennials and Generation Z.
GreenBiz 20 Workshop Slides: The Rise of the Honest Generation – and What It ...GreenBiz Group
Meet your new consumer: the Honest Generation. Join this session to explore the emerging Gen Z consumer’s radically shifting expectations of business and brands and guidance on what it means for business. The headline? Gen Z prioritizes product honesty over brand purpose and thinks almost no brands are doing enough to meet their demand for sustainable solutions. Based on groundbreaking research conducted by change agency Futerra in partnership with the Consumer Goods Forum, this session will give leaders a glimpse into their future and equip them to prepare for the 2020s – the decade the Honest Generation, the climate strikers of today, becomes the Honest Majority, and the brand target audience, of tomorrow.
AdReaction Gen X, Y and Z - Engaging across generationsKantar
A new AdReaction study from Kantar Millward Brown, reveals Gen Z has its own distinct behaviours, attitudes and responses to advertising. The study, AdReaction: Engaging Gen X, Y and Z is the first-ever comprehensive global study of Gen Z, and provides guidance on how marketers can engage more effectively with this increasingly important group.
Tablet Marketing Whitepaper - August 2014Damus Chu
A compelling business case for tablet marketing in Australia.
Contents:
- Executive Summary.
- Online Snapshot.
- Nascent Tablets Growing Rapidly.
- Multi-device usage for Tablets.
- More News Consumed Digitally.
- Next-generation using tablets.
- Tablets are used in lean-back settings.
- Greater demand in automotive industry.
- Bigger sessions on web/apps.
Maximizing mobile's impact in the marketing mix. ana webinar.24.10.2014Irene Ventayol
Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with.
The results from the Mobile Marketing Association's SMoX research study reveal how marketers can measure the impact of their mobile spend.
Initial results from the first study conducted with AT&T deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.
Gen-Z teens (born in 2000 and beyond) are, by nature, more connected and tech-fluent than the generations before them. The following provides some insight into their digital preferences and how they have a receptive appetite for digital advertising.
Fair Fit Lens # 1 - Millennials, the mindful consumersSerena Colombo
Millennials, the largest, most diverse, educated and influential consumers on the planet. This presentation explores the traits and needs of this generation of consumers, why they are important for brands and how brands can connect with them by addressing their wish for a more sustainable future.
Shoppers and especially moms love digital coupons. This deck outlines why marketers should integrate digital coupons into consumer touch points as well as it includes key insights and trends.
TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 CharactersTaly Weiss
"2010 Consumer Trends Influencers" is the second report from the series "2010 Influencers Series: Trend Predictions in 140 Characters".
TrendsSpotting Market Research is now running its third annual prediction reports following major trends in six categories. We will be featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
This year we are adopting a new “tweet style” format, easier for you to focus on, comprehend and forward.
Epsilon China Consumer Experience Report 2015Jeffrey Evans
Epsilon powers business results for the world’s leading marketers, using customer intelligence to ignite connections between brands and customers with solutions that integrate rich data, engaging creativity and robust technologies. Each year we conduct proprietary consumer research across China to gain customer perspectives on topics that matter to brands. In this year’s study, we sought to explore Chinese consumer experience: the connections with brands they value the most, and the impact of those connections on purchase behaviors. We looked at how Chinese consumers engage with brands, with an eye toward helping brands build and benefit from positive consumer experiences. Covering clothing, grocery, financial services, travel, luxury, restaurant, eCommerce, appliance, food and beverage, and consumer product sectors, Epsilon’s research examined in depth how China’s consumers engage with brands across numerous touchpoints and channels.
Trajectory NOW & NEXT: Ten consumer trends that will impact all marketers, an...Eric Brody
This semi-annual report highlights ten consumer trends which we believe will have a lasting impact on how consumers will be interacting with brands. While all brand marketers will benefit from this report, it has a particular slant towards healthcare marketers and health and wellness marketers.
Held in Milan on 23-24 May, IAB Europe’s annual 2-day conference Interact 2018 featured a keynote speech by Anita Caras, Director Sales Insights EMEA OATH.
Ever wonder where brand love comes from? So did Oath. Oath has found out by looking at the many underlying drivers of brand love in our latest global consumer research study. We all know what love feels like, and we know getting your consumers to love your brand is more important today than ever before. But WHY does a consumer love a brand? What does that relationship look like?
B&P 2018 - A ciência por trás do Brand Love. IAB Brasil
À medida que as pessoas se deparam com mais opções de escolha, construir amor pela sua marca é mais importante do que nunca. Mas por que as pessoas amam as marcas? Com novos insights de um estudo global sobre os consumidores, vamos compartilhar como construir "brand love", e como as expectativas das pessoas se diferem de acordo com as gerações, culturas e setores empresariais.
Você irá entender o que é fundamental para desenvolver o "brand love" hoje e como os profissionais de marketing, pelo mundo todo, estão se baseando em emoções, para construir relacionamentos mais significativos com seus consumidores."
PALESTRANTE: Maya Abinakad, Global Marketing Director na Oath
Most consumers are open to sharing, communicating and contributing
directly with manufacturers; indeed, this is rapidly becoming an
expectation. Brands have an open platform to do so through digital and
mobile channels and can no longer afford to be one step removed from
the consumer. The journey is just beginning, and it’s anyone’s game.
The cost of advertising on social networks continues to increase substantially quarter over quarter. Brands need to become more more agile in their media investments to maintain a sustainable return. In this panel hear how brands are starting to shift some of their attention to loyalty, expanding their reporting scope to include new metrics, justifying continued and future investments.
Brand purpose gives companies the competitive advantage in crafting brand identity & winning an evolving market with new consumer expectations.
For more info visit: https://www.accenture.com/us-en/insights/strategy/brand-purpose
Using behaviour to change attitudes - Martin Smit, CommunisisSavage Marketing
Behavioral science is advancing our ability to understand and change people’s behavior, yet most shopper marketing still follows a traditional ‘claims and messages’ approach. Martin will be talking about setting out a new path, using some powerful triggers of human behavior to create innovations in the shopping journey, prompting shoppers to do more of what a brand needs them to do, in store and beyond.
The power of personalised video experiences in a challenging advertising land...Savage Marketing
Guido explains how to overcome these challenges and explains what this demands from your organisation and workflows. By looking into best-practices of some of world’s best video advertisers.
Content basics: Data & KPIs for smarter usage of FB and IG algorithm - fleur ...Savage Marketing
To excel in content, you have to set your basics and fundamentals first. In this keynote Fleur takes you along two major topics. To start: how to use free available data to define your help content. And second: how to optimize your budgets by combining media buying and creative production based on smarter usage of KPIs in the Facebook and Instagrams algorithm.
Customer centric innovation to build long term relationships - Monika Schulze...Savage Marketing
Focus on your customers and their needs
Key hurdles for being customer centric
Clear leadership needed to drive change
Establish KPI’s that look at customer satisfaction and loyalty
Open innovation to take customers and employees on board
Communication is key
Natural world lessons and inspiration to evolve customer journeys - Jeremy Ki...Savage Marketing
4.54 billion years of in-field testing have created some truly amazing forms of competition, life cycles, reproduction and survival in the natural world.
This talk by former scientist, current startup CEO, McKinsey and Harvard Business School alum. Jeremy King will share some fascinating stories from nature, applied to developing and evolving new Customer Journey ideas. Hear about the mantis shrimp, forest fires, deep-sea anglerfish, tiger complex butterflies and squid orgies.
The aim is that all/many of the ideas will be at least 'interesting', a minimum of 2 might give you an entirely new perspective, and 1 might unlock your greatest new idea.
What do wine and AI have in common - Ronan Lundy, QuantcastSavage Marketing
This interactive session will show by using quality data and behavioural insights overlaid with the use of artificial intelligence how this can help you build your brand for digital natives.
The digital landscape is ever evolving and it can sometimes be difficult to know where to spend your online marketing budgets, this workshop will identify the questions you should be asking and what you need to know.
You will gain a greater understanding of the programmatic advertising space and how AI is playing such a huge part in shaping your industry and what is already being done for digital marketers today to understand and reach their audiences.
We want you to leave feeling inspired with a fresh way of thinking about your marketing efforts.
And if you want to find out what wine and AI really do have in common, you will just have to attend to find out.
Sharing lessons from sending 50 bn web push notifications - Ravi Trivedi, Pus...Savage Marketing
a) Do's and Don't of Web Push Notifications
b) How to send Hyper Targeted Push Notifications - Campaigns that are working well in Web Push
c) Benchmark metrics on what to expect - Subscription Rate, Click Rate, Conversion Rate, Best time to send, Frequency to Send
d) Web Push Best Practices for E-commerce, and for Publishers
David vs goliath: how data helps us compete with giants - Christoph Lange, I...Savage Marketing
You wouldn't necessarily think that classical music can benefit from data. At IDAGIO, we believe it is the key to building the best streaming experience for classical and to compete with the giants in music streaming: From Spotify to Apple and Amazon.
The talk gives a practical, real-world example of how we leverage data and modern machine learning to get the most out of Bach, Beethoven and Co.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
8. A new perspective
on Brand Love
Actionable
We offer specific actions marketers can make to
build more meaningful connections with consumers
Relevant
We focused on brand love in today’s cultural
consumer climate.
Comprehensive
We studied the dozens of elements that go into the
brand experience, rather than one singular focus.
Universal
Our research was global and across industry, giving us a
universal perspective.
23. 23
Take a stand
Show consumers what you stand for.
Values-led brands attract people who
believe what they believe.
24. Consumers demand action
from brands
Treatment of
employees
Equality &
diversity
Closing
gender
pay gap
Women in
leadership
Environmental
sustainability
LGBTQ
rights
Cultural
Openness
Political party
alignment
77%
68% 67% 66%
62% 61%
48% 48%
33%
Immigration
GLOBAL AVG
27. 27
Make extraordinary
the every day
Set the standard on memorable, immersive
experiences. Consumers are more willing to
love, and forgive, brands that do.
30. 30
Mind the
flow
Love grows when brands integrate into a
consumer’s life, especially on mobile.
Show respect for their time and
experience.
31. Viewers
demand
more controlBy 2020, 200 million US consumers will use a connected TV
device at least once a month to stream video
CTV landscape
71%
of consumers want
ads tailored to their
preferences
61%
of consumers don’t
mind branded content
if it’s entertaining
Source: AOL Omnibus Survey; eMarketer, July 2017
Consumers demand
relevant and personalized
experiences