M2W 2012

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M2W 2012

  1. 1. AskPatty.com, Inc. Certified Female Friendly® Presenter : Jody DeVere CEO AskPatty.com Marketing & Selling to Women 2012
  2. 2. Dominating Your Market with Women
  3. 3. Know Your Demographic of Women
  4. 4. Women Online
  5. 5. Customer Service, Reputation & Women Customer service will continue to earn yeas or nays with women and they will continue to gravitate to brands and companies that provide great experiences.
  6. 6. BlogHer / J.D Power Study 2011
  7. 7. Reputation & Women
  8. 8. Reputation & Women
  9. 9. Social Media & Women
  10. 10. Video & Women Companies need to jump on the video bandwagon if they want to stay engaged with women. 50% of YouTube viewers are women.
  11. 11. Mobile Coupons & Women By 2013, 200 million Americans are projected to have redeemed a mobile coupon, thus making mobile coupons one of the hottest modern advertising methods in the United States today.
  12. 12. Tablets & Women    Women are beginning to use tablets for shopping in a major way. Sixty percent of users shopped for the holidays with their Smartphone or tablet.   Mobile shoppers consider it a type of “mobile mall”, purchasing products and comparing prices.   Home usage of tablets is now greater than out-of-home usage.
  13. 13. Mobi Women
  14. 14. Mobi Women
  15. 15. Location Based Services & Women
  16. 16. AskPattyCertifiedFemaleFriendly.com
  17. 17. AskPattyCertifiedFemaleFriendly.com
  18. 18. AskPattyCertifiedFemaleFriendly.com
  19. 19. Tracking ROI with Women

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