I went to HOW Design Conference in ATL in May and heard this talk by Diane Domeyer from The Creative Group is part of Robert Half company which is a staffing firm, that specializes in placing design professionals.
These two nonprofits made up of students, teachers and business leaders teamed up in 2015 and surveyed more than 770 college and university students between the ages of 18 and 35. TCG took the information and applied it to how GenZ is preparing for the workforce, their career goals and expectations
Giving insight in to who we are teaching can help us reach them at their level.
You take the later half of Gen Yers and combine them with Gen Zers and you get millennials
Here are the core values of GenZ at a glance, which we will go in depth with next.
Never grown up w/o the internet twice as likely as previous generations to be foreign born, 43% are from minority groups 22% complete a college degree
Since they’ve been old enough to know anything, they’ve grown up in very uncertain times (post 2001) which is why they look for security in adulthood
Used to being taught, open to learning. They’re great at looking for ways to change and improve and improvise which leads to innovation. Their diversity and mindset about diversity will be a huge driver of their innovation.
By identifying these things we can understand what to emphasize in our classrooms: This guy named Tulgan wrote a book last year called “Bridging the soft skills gap” where he identified a catalog of missing soft skills, including the five key traits listed here that hiring managers say are missing in today’s young talent. lack of introspection sometimes play the blame game Cynical attitudes - need to be reminded to choose a positive attitude Not great at taking care of themselves bc they tend to work all the time Note great at timlieness, organization, productivity, quality, follow-through and initiative We’ve all experienced the effects social media has on how students communicate with us Now that we’ve gotten to know them a little better, let’s talk about their education and goals (given their strengths and weaknesses)
so 4 out of 5 GenZers expect to work harder than previous generations to have a satisfying and fulfilling career.
Most ideal work environment is: collaborating with a small group in an office setting (64%) / least ideal: working collaboratively but offsite (3%) That’s because 74% prefer face to face communication with colleagues we’ll talk more about this in a second
Communication is key. They feel valued when they are heard. They are very future thinking so we lose credibility if our teaching tools are out of date. They want not only open door policies but no door policies - transparency is key What’s more important than goodies/perks is feeling connected to leadership.
Gen Z is Coming:
Are You Ready?
Diane Domeyer, Executive Director
The Creative Group