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Generation Z

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An in-depth look at Generation Z. Originally published by Diane Domeyer of TCG. Edited for O'More College of Design.

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Generation Z

  1. 1. Gen Z is Coming: Are You Ready? Diane Domeyer, Executive Director The Creative Group
  2. 2. © 2016 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. 2
  3. 3. © 2016 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. 3 Who are Generation Zers? How do Gen Zers want to work/learn? How can you recruit Generation Z? How can different generations work together? Relevant to us…
  4. 4. © 2016 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. 4 Baby Boomers Born 1946 to 1964 (ages 51 to 69) Generation X Born 1965 to 1977 (ages 38 to 50) Generation Y Born 1978 to 1989 (ages 26 to 37) Generation Z Born 1990 to 1999 (ages 16 to 25) Sources: The Changing Workforce: Urgent Challenges and Strategies, 2007, Joe Kristy, associate partner, Human Capital Management Practice, IBM; Bruce Tulgan, founder, RainmakerThinking Generation by Generation
  5. 5. © 2016 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. 5
  6. 6. © 2016 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. 6 Baby Boomers Generation X Generation Y Generation Z Challenge the rules Change the rules Create the rules Customize the rules Change = caution Change = opportunity Change = improvement Change = expected Guarded communication Hub and spoke communication Collaborative communication Face-to-face communication Unilateral leadership Coach leadership Partner leadership Teaching leadership Horizontal problem-solving Independent problem-solving Collaborative problem- solving Entrepreneurial problem-solving Sources: The Changing Workforce: Urgent Challenges and Strategies, 2007, Joe Kristy, associate partner, Human Capital Management Practice, IBM; Bruce Tulgan, founder, RainmakerThinking Generation by Generation
  7. 7. © 2016 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. 7 Digital natives More diverse* More educated Who are Gen Zers? *Source: U.S. Census Bureau
  8. 8. © 2016 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. 8 Entrepreneurial, innovative and passionate Crave security Strong influence of parents Clear career goals Common Values
  9. 9. © 2016 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. 9 Propensity for creativity and innovation Lifelong learning Diverse Generation Z’s Strengths
  10. 10. © 2016 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. 10 Soft Skills Gap* Rigorous self-evaluation Taking personal responsibility Maintaining a positive attitude Taking good care of themselves Self-presentation Written and verbal communication skills Generation Z’s Weaknesses *Source: Bruce Tulgan, founder, RainmakerThinking
  11. 11. © 2016 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. 11 Where do Gen Zers expect to be five years after college? Gen Z’s Career Expectations
  12. 12. © 2016 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. 12 * Top five responses shown. 24% Working my way up the corporate ladder although not yet among the management ranks 32% Managing or supervising employees in a corporate environment 20% Starting my own business/being an entrepreneur 9% Pursuing higher education 6% Working for a nonprofit organization Which of the following best describes where you expect to be in your career five years out of college?* Gen Z’s Career Expectations
  13. 13. © 2016 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. 13 Do Gen Zers expect to work harder or less hard than past generations? Gen Z’s Career Expectations
  14. 14. © 2016 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. 14 * Total does not equal 100 percent due to rounding. Gen Z’s Career Expectations
  15. 15. © 2016 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. 15 Desire a collaborative workplace Prefer face-to-face communication Want a boss who is on their team How Gen Zers Wants to Work
  16. 16. © 2016 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. 16 * Total does not equal 100 percent due to rounding. 21% Mentoring ability 18% Passion 9% Vision 6% Intelligence What Gen Zers Want in a Leader Which single characteristic among the following do you most value in a leader/boss?* 7% Compassion 38% Honesty/ integrity
  17. 17. © 2016 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. 17 Show them you value their ideas and respect them Stay up-to-date with technology Talk to them face-to-face Give them input and feedback Be authentic Connecting with Gen Z
  18. 18. © 2016 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. 18 Focus on results instead of the process Foster a culture of communication, understanding and respect for differences Be open to learning Stay engaged Managing the Multi-Gen Workforce
  19. 19. © 2016 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans. 19 roberthalf.com/generation-z

An in-depth look at Generation Z. Originally published by Diane Domeyer of TCG. Edited for O'More College of Design.

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