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Millennials or Generation Y is a difficult nut to crack for marketers. Millennials are connected 24/7, influenced by friends and not brand messages and show limited brand loyalty. How can small and mid-size business cut through the ever increasing noise to market to this important audience with a buying power which is already bigger then the baby boomer generation? This talk shares best practices examples and emphasizes the importance of marketing strategy as the only way to make an impact for smaller businesses.