For our April buzzReport, Buzz Marketing Group is proud to present the third installment of our four-part 2015 Millennial Retail Report! Here, you will get the chance to dive into the world of the Millennial and gain insight into how they shop, what they buy, how much they spend, and how they want to interact with retailers.
This information is useful to any brand or retailer that hopes to better understand the Millennial generation. So what are you waiting for? Dive in!
Resilient. Trendy. Unapologetic. These are the words Multicultural Millennials use to define themselves. We're in a marketing season where consumers are defining themselves, and deciding how and where they see themselves. They're filtering out what doesn't serve their vision of themselves.
We hope this report inspires you to expand how you view Multicultural Millennials and the clear marketing opportunity that exists wth this unique demographic.
Generation Z encompasses ages 13 to 19, with a psychographic overlap with young Millennials ages 20 to 24. As digital natives with more familiarity with virtual worlds than previous generations, Generation Z is redefining the "new normal."
For our April buzzReport, Buzz Marketing Group is proud to present the third installment of our four-part 2015 Millennial Retail Report! Here, you will get the chance to dive into the world of the Millennial and gain insight into how they shop, what they buy, how much they spend, and how they want to interact with retailers.
This information is useful to any brand or retailer that hopes to better understand the Millennial generation. So what are you waiting for? Dive in!
Resilient. Trendy. Unapologetic. These are the words Multicultural Millennials use to define themselves. We're in a marketing season where consumers are defining themselves, and deciding how and where they see themselves. They're filtering out what doesn't serve their vision of themselves.
We hope this report inspires you to expand how you view Multicultural Millennials and the clear marketing opportunity that exists wth this unique demographic.
Generation Z encompasses ages 13 to 19, with a psychographic overlap with young Millennials ages 20 to 24. As digital natives with more familiarity with virtual worlds than previous generations, Generation Z is redefining the "new normal."
BuzzMG sat down with Millennials from all over the United States to gain some insight into how this generation approaches Faith and Religion in the current day and age.
BuzzMG reached out to thousands of Moms from all over the nation to discuss family vacations and vacation planning. To find out what we learned, read our latest report!
Millennials. Ready or not, here they come.
Otherwise known as Generation Y, those born between 1982 and 2003 are a force whose dominating presence and behavior (everywhere, but especially in the workforce) will define American life and culture in the next decade and beyond...
To get the most out of the millennials (or anyone for that matter) try the following:
- Hire those who fit your unique culture
- Understand their goals
- Solicit and listen to their ideas
- Ask what they would like to get out of their career and then make it happen
- Lead and mentor, don’t hand hold
- Loosen up and nurture fun
And most importantly, like with all employees, it's imperative to make sure that millennials feel valued in the workplace.
Millennial Moms conceptualize their families as more of a team that works together than a sky full of aircraft to be directed. This presentation will include insights into the roles of different family members, what is shifting in today's families and examples of marketers that are tapping into this theme.
Dina Freeman
Social Media and Digital Strategist
Baby Center
@dinadingo
Meet the fast-moving first of the true digital natives. From gear to healthcare, food to beauty, banking to shopping, she does everything much differently than moms only a few years older. She’s also spending more, and rewarding brands that give her the solutions she expects in her channels of choice. Dina Freeman, Social and Blog Strategist, BabyCenter will share key findings from their 2014 Millennial Mom Report and show how those insights turn into effective advertising for both Millennial and other segments of the valuable 3.1 trillion dollar Mom market.
Learn tips on Marketing to Millennials. This presentation:1. Defining the Generations. 2. Separates Millennials: Facts vs Fiction. 3. States Why Millennials are Important. Full of statistics about marketing in 2017. How the marketing world has changed and statistics about Millennials.
We consider this a grossly underestimated marketing audience. They wield more consumer power than many think and they are a beautifully unique and socially connected group. This presentation offers advice on both understanding and reaching today's seniors through messaging, media and marketing.
3 out of 4 women identify themselves as the primary shoppers for their households. We will discuss marketing to women from a merchant, OPM, and affiliate viewpoint.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Marketing
Kim Salvino, Sr. Account Manager & Affiliate Evangelist, buy.at (Twitter @Kim_Salvino) (Moderator)
Tricia Meyer, Owner, Sunshine Rewards (Twitter @sunshinetricia)
Kristin Kinsey, President/CEO, MadHatter Consulting, Inc. (Twitter @kc)
Laura Parvey-Connors, MomGeek/Media Designer, Vanns and Mamalode (Twitter @laurapconnors)
Based on my personal experience and the know-how of our event planning partners, I’ve put together a list on what we at Oveit expect to be the 2019 event trends. This is far from being exhaustive, but I hope it will help you prepare for the year that lays ahead. Let’s have a meaningful and successful 2019.
Have you met the millennial mom? Tech savvy, social and focused on quality, she's a power consumer and she knows what she wants. Understand and connect with this critical consumer segment with essential takeaways on preferences and purchasing habits courtesy of the (add)ventures insights + content teams.
BuzzMG sat down with Millennials from all over the United States to gain some insight into how this generation approaches Faith and Religion in the current day and age.
BuzzMG reached out to thousands of Moms from all over the nation to discuss family vacations and vacation planning. To find out what we learned, read our latest report!
Millennials. Ready or not, here they come.
Otherwise known as Generation Y, those born between 1982 and 2003 are a force whose dominating presence and behavior (everywhere, but especially in the workforce) will define American life and culture in the next decade and beyond...
To get the most out of the millennials (or anyone for that matter) try the following:
- Hire those who fit your unique culture
- Understand their goals
- Solicit and listen to their ideas
- Ask what they would like to get out of their career and then make it happen
- Lead and mentor, don’t hand hold
- Loosen up and nurture fun
And most importantly, like with all employees, it's imperative to make sure that millennials feel valued in the workplace.
Millennial Moms conceptualize their families as more of a team that works together than a sky full of aircraft to be directed. This presentation will include insights into the roles of different family members, what is shifting in today's families and examples of marketers that are tapping into this theme.
Dina Freeman
Social Media and Digital Strategist
Baby Center
@dinadingo
Meet the fast-moving first of the true digital natives. From gear to healthcare, food to beauty, banking to shopping, she does everything much differently than moms only a few years older. She’s also spending more, and rewarding brands that give her the solutions she expects in her channels of choice. Dina Freeman, Social and Blog Strategist, BabyCenter will share key findings from their 2014 Millennial Mom Report and show how those insights turn into effective advertising for both Millennial and other segments of the valuable 3.1 trillion dollar Mom market.
Learn tips on Marketing to Millennials. This presentation:1. Defining the Generations. 2. Separates Millennials: Facts vs Fiction. 3. States Why Millennials are Important. Full of statistics about marketing in 2017. How the marketing world has changed and statistics about Millennials.
We consider this a grossly underestimated marketing audience. They wield more consumer power than many think and they are a beautifully unique and socially connected group. This presentation offers advice on both understanding and reaching today's seniors through messaging, media and marketing.
3 out of 4 women identify themselves as the primary shoppers for their households. We will discuss marketing to women from a merchant, OPM, and affiliate viewpoint.
Experience level: Beginner, Intermediate, Advanced
Target audience: Affiliates/Publishers, Merchants/Advertisers
Niche/vertical: Marketing
Kim Salvino, Sr. Account Manager & Affiliate Evangelist, buy.at (Twitter @Kim_Salvino) (Moderator)
Tricia Meyer, Owner, Sunshine Rewards (Twitter @sunshinetricia)
Kristin Kinsey, President/CEO, MadHatter Consulting, Inc. (Twitter @kc)
Laura Parvey-Connors, MomGeek/Media Designer, Vanns and Mamalode (Twitter @laurapconnors)
Based on my personal experience and the know-how of our event planning partners, I’ve put together a list on what we at Oveit expect to be the 2019 event trends. This is far from being exhaustive, but I hope it will help you prepare for the year that lays ahead. Let’s have a meaningful and successful 2019.
Have you met the millennial mom? Tech savvy, social and focused on quality, she's a power consumer and she knows what she wants. Understand and connect with this critical consumer segment with essential takeaways on preferences and purchasing habits courtesy of the (add)ventures insights + content teams.
BuzzMG sits down with Millennials from all over the nation to talk about their financial stability, their employment situations, and their opinions on the economy.
Sportsplexes that sell beer, wine, or liquor to patrons can be held liable for injuries resulting from such sales (both to the patron and to other third parties) under the following circumstances:
For more information and advice, kindly visit our <a>Sports Insurance</a> Website at http://sadlersports.com
The results of Aimia’s 2011 consumer
research in Canada, the UK and the
US reveal surprising insights into the
behavior of Generation Y and their
relationship to technology, data privacy,
brand loyalty and reward programs.
Buzz Marketing Group talked to hundreds of Millennials to find out how they are approaching today's unique job market... we gained some great insights!
The Digital Boomer and Senior
How digital are Boomers and Seniors? Do they really use the internet like other consumer groups? If so why do we (hearing aid/ medical industry) not see more digital conversions?
Boomers and Seniors are the largest consumer of digital services and information. Boomers and Seniors use digital is their daily lives to gather information, help them make decision, and keep them connected to friends and family.
KevinBekker.com
Como bien lo dice el título, es un estudio que hace eMarketer para conocer hábitos, comportamiento y consumo de medios digitales del segmento mejor definido como "millennial". Esta es su versión 2014.
As the first true generation of digital natives, Gen Z teens are coming of age and our world will soon be reshaped in their image. In this report, we will take a closer look at this unique generation's outlook on media, their shopping habits, and other hot topics. This is a must-have resource for marketers who want to reach the influential consumers of today and tomorrow.
Bluespire Marketing presented its first installment in the TrendLab webinar series for 2015, “Digital is the New Traditional,” on April 9. In case you were unable to attend, we’ve provided full audio and visuals from the webinar.
Our experts covered these main trends (among many more) during the webinar:
- Review of current trends regarding marketing to seniors.
- Overview of the differences between marketing to seniors and marketing to adult children.
- Where digital is headed in terms of senior living budgeting and technology.
- Discussion of current technology available that meets the needs of seniors as well as insights into what marketers should expect in the future.
Gen z’s views on LGBTQ+ rights and acceptanceGenZandu
Gen Z, born roughly between the late 1990s and early 2010s, exhibits strong support for LGBTQ+ rights and acceptance. This generation tends to be more progressive and inclusive, advocating for equality regardless of sexual orientation or gender identity. With widespread access to information and diverse social networks, Gen Z is more likely to challenge traditional norms and embrace diversity, fostering a more accepting environment for LGBTQ+ individuals in society. Their attitudes reflect a growing trend towards greater tolerance and understanding.
Buzz Marketing Group's THIRTEENTH WAVE of our annual report profiling 20somethings. This month, we took a look at our findings about Millennials over the past year.
The Millennials are aged between 18 and 33 and they will earn $200 billion annually starting in 2017. But who are they? What are their attitudes, what do they value? Imagination explores the Millennials in this short presentation. For a longer deck or to discuss a presentation please contact garreth.owen@imagination.com.
Master Card - провел глобальное исследование и выявил 5 типов онлайн покупателей.
Passive Users, Proactive Protectors, Solely Shoppers, Open Sharers, Simply Interactors.
How the Digital Revolution Can Reverse Declining Alumni ParticipationEverTrue
Today, one of the biggest challenges in advancement is the decline in alumni participation and engagement. Powered by statistical evidence, this presentation explores the latest trends in alumni participation and how to better engage alumni as the digital revolution takes hold.
MSI International, Inc. conducts an examination into the respective personalities of top social media sites and forecasts where they will be going in the near future.
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BuzzMG interviewed hundreds of Millennials from all over the country to gain insight into Generation Y's opinions of current entrepreneurial trends and fads. Read our report to learn more!
BuzzMG reached out to thousands of mothers from across the country to ask about their family vacation planning practices and attitudes. We learned many interesting things...
Buzz Marketing Group sat down with Millennials from all over the nation to gain some insight into how this generation view celebrities and the entertainment world. The results were fascinating...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
2. Millennials Report 2013: Year In Review
What We Learned About Millennials In 2013
Who was Involved?
Composed based on data
from 3.8.2013 – 3.22.2013
500 Participants
9,000 Panelists
53% Female
47% Male
Buzz Marketing Group’s Millennials Report
2013 is based on qualitative and
quantitative research conducted with 500
buzzSpotters® throughout the United
States during the month of March, 2013.
This report is available for download at
www.buzzmg.com/reports.
Survey fielded online
18-22
23-26
27-30
31-34
Ages 18-34
17%
25%
31%
27%
3. Millennials Report 2013: Year In Review
What We Learned About Millennials In 2013
Traditional Values
Traditional values are still somewhat
important to 20somethings. Despite
allegations regarding Millennials’ lack
of values, our research shows that
the three most important things to
this generation are: being a good
family member and friend, living a
religious or spiritual life, and finding
a good partner for life.
4. Millennials Report 2013: Year In Review
What We Learned About Millennials In 2013
Financial Awareness
Millennials are paying attention to
their money. According to our
research, a little over two thirds
(64%) of Millennials feel financially
secure while 79% are completely
financially independent. Over half
(53%) are already saving for
retirement and 94% are aware of
how much they spend.
5. Millennials Report 2013: Year In Review
What We Learned About Millennials In 2013
On The Move
Generation Y is on the move when it comes
to employment opportunities. 94% of
MIllennials have actively searched for a new
job while still employed – “Higher salary,”
“More growth opportunities,” and “Higher
sense of purpose” were listed as the main
factors that would cause these Millennials to
leave their current jobs for new positions.
And Generation Y is not afraid to try different
things until they find the right fit, as 34% have
experimented with two careers and 39% have
experimented with three or more careers
before finding the most fitting one.
6. Millennials Report 2013: Year In Review
What We Learned About Millennials In 2013
Strong Opinions
This generation has strong opinions on
issues. We learned that 80% of those
surveyed believe that marijuana should be
legalized, 76% believe that same-sex
couples should have the right to marry, and
95% believe there should be mandatory
background checks before any firearm
purchase. Though opinions may vary
depending on the issue at hand, this set of
MIllennials is not afraid to express what is
on their minds.
7. Millennials Report 2013: Year In Review
What We Learned About Millennials In 2013
Influence Of Technology
Media and technology continue to
influence Generation Y. Almost half (49%)
of survey respondents spend over six
hours online per day and about a third
(31%) spend between three and six hours
per day using the Internet. The majority
(92%) owns a smartphone and a laptop.
Facebook is not as popular as it once was
but still is the most popular among all
social media sites with 85% of Millennials
checking in on a daily basis.
8. Millennials Report 2013: Year In Review
What We Learned About Millennials In 2013
Digital Integration
Social media and digital integration are
key in capturing Generation Y’s attention.
While spending so much time online, it
comes as no surprise that this generation
is influenced by the advertisements that
are presented to them through online
platforms. Integrating traditional
marketing with campaigns on Instagram,
Facebook, and Twitter will be a truly
useful benefit to any brand or store that
aims to attract Millennials.
9. Millennials Report 2013: Year In Review
What We Learned About Millennials In 2013
Hard Copy
Digital media doesn’t always win out.
Though Generation Y spends an
incredible amount of time browsing the
web, they do not necessarily always
prefer online versions of media to
traditional versions. For instance, 86%
prefer in-hand magazines over online
editions and 89% prefer actual books
over their online counterparts. The only
type of media for which Millennials prefer
the online versions are newspapers.
10. Millennials Report 2013: Year In Review
What We Learned About Millennials In 2013
Millennials Are Givers
Millennials enjoy giving. Research shows
that 86% donate to local charities and
74% are much more likely to purchase
a product if proceeds go to charity. The
most popular types of charity
organizations among 20somethings are
those dedicated to: children’s causes
(47%), health related issues (22%), and
environmental matters (14%).
11. Millennials Report 2013: Year In Review
What We Learned About Millennials In 2013
Value Matters
Value propositions matter in purchasing
decisions. Millennials are looking for
more than just another product to buy
or another store to browse. They seek
inspiration, which is why brands such as
Warby Parker and TOMS are winning out
over the once-popular brands like
American Eagle and Urban Outfitters.
The former offers a promise and an
experience, while the latter simply does
not.
12. Millennials Report 2013: Year In Review
What We Learned About Millennials In 2013
Spirituality On The Rise
Spirituality is on the rise even if
religion isn’t. Only 9% of Millennials
consider themselves to be religious
and 40% consider themselves to be
less religious now than in the past.
Although institutionalized religion is
not as popular as it once was among
Millennials, over 60% of surveyed
20somethings consider themselves
to be “spiritual.”
13. Contact Us
Buzz Marketing Group
1515 Market St.
Suite 1810
Philadelphia, PA 19102
215.399.5679
www.buzzmg.com