My team and I rebranded Mint by Intuit for a strategic communication class at the University of Missouri.

1. ACCOUNT EXECUTIVE: PAIGE LIMBAUGH
COPY WRITER: COLTON VAUGHAN
ART DIRECTOR: NICOLE RIVERA

2. WHY MINT?
Mint offers an all-in-one solution for
millennials looking to take life into
their own hands. Finances can be
confusing. Let Mint bring your bills,
credit score, and much more into one,
easily understandable place.

3. FINAL LOGO

4. INDUSTRY TRENDS
of all mobile phone owners with a bank
account reported using mobile banking
within the 12 months before the survey43%
2 in 5 people say debt keeps them
from saving money
13%
34% 53%
More than 40 percent of millennials said they feel
they don't have enough money, 34 percent said they
don't know how, while 13 percent specifically
blamed student debt.

5. TARGET AUDIENCE
millennials, aged 18-28
college-aged more specifically
looking to start investing
feel frustrated with all the big,
financial lingo and responsibilities
want a hands on product that will
easily help them with their finances
want to handle their financial life
on their phone, not in a physically
located bank

6. print ad here

7. OUT OF HOME ADS

8. OUT OF HOME ADS

9. OUT OF HOME ADS

10. tv ad

11. PRESS EVENT
▸ Mint would implement a campaign called
“Mint Condition” that will travel to select
universities across the United States to
persuade college aged millennials to
download and use the app.
▸ The campaign would include a contest for a
scholarship from Mint, a sweepstakes for fun
with swag, and a free breath Mint tin for
anyone who walks by the event.
▸ The hashtag #MillennialsForMint would be
advertised at the campaign and would ask
those who participated in the event to share
their photos and thoughts of it on social
media such as Instagram, Twitter, and
Facebook.

12. SOCIAL MEDIA