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Proximity Matters at ArabNet Riyadh 2016

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Proximity Matters at ArabNet Riyadh 2016

  1. 1. HELL @rasharteil /rasharteil rashas_punch ‫عليكم‬ ‫السالم‬
  2. 2. PROXIMITY MATTERSADVOCATING LOCATION FOR BRAND SUCCESS R A S H A R T E I L H E A D O F I N N O V A T I O N & L A B S U M M E N A
  3. 3. BUT FIRST,
  4. 4. I COME FROM A PLACE FULL OF M MENTUM
  5. 5. IT’S NOT THE YEAR OF MOBILE
  6. 6. GET OUT FROM BEHIND THE GLASS
  7. 7. 56%OF SHOPPERS FEEL THAT TECHNOLOGY MAKES THEIR SHOPPING EXPERIENCE BETTER. SHOPPING BETTER WITH TECHNOLOGY Source: Planet retail 2015 & UM Labs Momentous research. UM MENA Shopper Survey; 100 women 20-44 GCC & Egypt
  8. 8. 41%OF SHOPPERS SAID THEY WANTED A MORE PERSONALIZED EXPERIENCE THAT WAS TAILORED AND RELEVANT TO THEIR NEEDS Source: Planet retail 2015 & UM Labs Momentous research. UM MENA Shopper Survey; 100 women 20-44 GCC & Egypt
  9. 9. 44%MOMS USE DIGITAL CHANNELS VIA MOBILE WHILE GROCERY SHOPPING, USING APPS TO SOCIAL AND WHATS APP. PLUGGED ON THE GO
  10. 10. 38%GROCERS RESPOND TO PROXIMITY BASED MESSAGES FED BY BEACONS, WIFI OR GEO-BASED DATA Source: Planet retail 2015 & UM Labs Momentous research. UM MENA Shopper Survey; 100 women 20-44 GCC & Egypt
  11. 11. 16%OF SHOPPERS RECEIVED LOYALTY SCHEME OFFERS VIA THEIR MOBILE WHILE IN A STORE, AND REDEEMED THEM IMMEDIATELY Source: Planet retail 2015 & UM Labs Momentous research. UM MENA Shopper Survey; 100 women 20-44 GCC & Egypt
  12. 12. FUNTIONAL EMOTIONAL > !
  13. 13. CONTEXT CONNECTIVITY CONTENT
  14. 14. CREATING CONNECTED EXPERIENCES
  15. 15. CONNECTING CONSUMERS TO OPEN EXPERIENCES
  16. 16. MULTISCREEN GRATIFICATION
  17. 17. MUSIC AND DATA COME TO LIFE
  18. 18. SYNCHING TO SATISFY
  19. 19. IMPORTANCE OF LOCATION
  20. 20. A REGION WITH AN APPETITE FOR MOBILE PROXIMITY
  21. 21. OUTDOOR GOES HYPER-PERSONAL
  22. 22. BEACONS=A PROXY FOR HYPER-TARGETING
  23. 23. FRICTIONLESS & LINELESS
  24. 24. WORKING TOGETHER TO STAND APART
  25. 25. COLLABORATIONTO GET NEAR THE CONSUMER
  26. 26. CUSTOMIZATION FOR DESTINATIONS
  27. 27. TARGETING AT THE SPEED OF LIGHT
  28. 28. MASTERING CONTEXTUAL COMMERCE
  29. 29. INTUITIVE TECHNOLOGIES TRANSFORM INTERACTIONS
  30. 30. SOCIAL GETS CONTEXTUAL
  31. 31. VALUE IN VIRTUAL CLOSER TO THE DEAL
  32. 32. THE RECIPE TO MASTERING PROXIMITY
  33. 33. COMMERCESTAND APARTEXPERIENCESLOCATION MASTERING CONNECTED TOGETHER CONTEXTUAL
  34. 34. DIG MORE INTO PROXIMITY WITH OUR DOWNLOADABLE REPORT
  35. 35. THANK Y U ً‫ا‬‫شكر‬

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