1.
HELL
@rasharteil /rasharteil rashas_punch
‫عليكم‬ ‫السالم‬

2.
PROXIMITY MATTERSADVOCATING LOCATION FOR BRAND SUCCESS
R A S H A R T E I L H E A D O F I N N O V A T I O N & L A B S U M M E N A

3.
BUT
FIRST,

4.
I COME FROM A
PLACE FULL OF
M MENTUM

5.
IT’S NOT
THE YEAR OF
MOBILE

6.
GET OUT FROM
BEHIND THE GLASS

7.
56%OF SHOPPERS FEEL THAT
TECHNOLOGY MAKES THEIR
SHOPPING EXPERIENCE BETTER.
SHOPPING BETTER
WITH TECHNOLOGY
Source: Planet retail 2015 & UM Labs Momentous research. UM MENA Shopper Survey; 100 women 20-44 GCC & Egypt

8.
41%OF SHOPPERS SAID THEY
WANTED A MORE PERSONALIZED
EXPERIENCE THAT WAS
TAILORED AND RELEVANT TO
THEIR NEEDS
Source: Planet retail 2015 & UM Labs Momentous research. UM MENA Shopper Survey; 100 women 20-44 GCC & Egypt

9.
44%MOMS USE DIGITAL CHANNELS
VIA MOBILE WHILE GROCERY
SHOPPING, USING APPS TO
SOCIAL AND WHATS APP.
PLUGGED
ON THE GO

10.
38%GROCERS RESPOND TO PROXIMITY
BASED MESSAGES FED BY
BEACONS, WIFI OR GEO-BASED
DATA
Source: Planet retail 2015 & UM Labs Momentous research. UM MENA Shopper Survey; 100 women 20-44 GCC & Egypt

11.
16%OF SHOPPERS RECEIVED LOYALTY
SCHEME OFFERS VIA THEIR
MOBILE WHILE IN A STORE, AND
REDEEMED THEM IMMEDIATELY
Source: Planet retail 2015 & UM Labs Momentous research. UM MENA Shopper Survey; 100 women 20-44 GCC & Egypt

12.
FUNTIONAL
EMOTIONAL
> !

13.
CONTEXT CONNECTIVITY CONTENT

14.
CREATING
CONNECTED
EXPERIENCES

15.
CONNECTING CONSUMERS
TO OPEN EXPERIENCES

16.
MULTISCREEN
GRATIFICATION

17.
MUSIC AND DATA
COME TO LIFE

18.
SYNCHING
TO SATISFY

19.
IMPORTANCE OF
LOCATION

20.
A REGION WITH
AN APPETITE FOR
MOBILE PROXIMITY

21.
OUTDOOR GOES
HYPER-PERSONAL

22.
BEACONS=A PROXY
FOR HYPER-TARGETING

23.
FRICTIONLESS &
LINELESS

24.
WORKING
TOGETHER TO
STAND APART

25.
COLLABORATIONTO GET NEAR THE CONSUMER

26.
CUSTOMIZATION
FOR DESTINATIONS

27.
TARGETING AT THE
SPEED OF LIGHT

28.
MASTERING
CONTEXTUAL
COMMERCE

29.
INTUITIVE TECHNOLOGIES
TRANSFORM INTERACTIONS

30.
SOCIAL GETS
CONTEXTUAL

31.
VALUE IN VIRTUAL
CLOSER TO THE DEAL

32.
THE RECIPE TO
MASTERING
PROXIMITY

33.
COMMERCESTAND APARTEXPERIENCESLOCATION
MASTERING CONNECTED TOGETHER CONTEXTUAL

34.
DIG MORE INTO PROXIMITY WITH OUR
DOWNLOADABLE REPORT

35.
THANK
Y U
ً‫ا‬‫شكر‬