1. Proposal
1
Working Title: business card
What is it called? This can change if you think of something better later
Product’s Purpose: the purpose of this product is to educate and to convey information to
people
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre: informational business card.
What sort of product is it
Content: my product is a business card for a company that works with flying technology.
The images I am going to put into my business card are imagesof drones and landscapes
that they have taken pictures of. My business card does not have a story
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience: my audience are going to be people aged 17-24 yr olds this is because they are
adults now and they need to be getting detailed on business because they might be
beneficial for them in the future. The gender that this product is aimed at will be maleswho
have jobs that require other services. My project will appeal to this person because they
will be looking for business and my business card can give them the required information.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Legal & Ethical Considerations: my product will not have any offensive material in it and I
will not restrict younger people using my product. My product will not offend any social
groups. The way I will make sure my business card doesn’t offend anyone is by double
checking my project. I am using logos and imagesof existing products. My product will be
different from others because that is how you make the most customers, by being unique
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will your product be sufficiently different from existing products to not get sued for copyright
infringement?
