The power point drills down in deep analysis of Indian Book retail market and emergence of E- Tailing. We also look at the Business model of Flipkart and how they differentiate from other players.
Flipkart is one of India's leading e-commerce companies, founded in 2007 with initial capital of INR 4 lakh. It has over 11.5 million book titles listed across 11 categories and over 2 million registered users. Flipkart has raised over $3 billion in funding over 12 rounds from 16 investors. It has made several acquisitions including Myntra in 2014 and Jabong in 2016 to strengthen its fashion portfolio. Flipkart stands out due to its robust logistics and warehousing network, huge product selection, and initiatives like UPI payments and Big Billion Day sales.
Flipkart Strategy Analysis and RecommendationRahul Jain
Flipkart is India's largest e-commerce company. It has a 40% market share in India's online retail industry, which was $64 billion in 2020 and is projected to grow to $200 billion by 2027. Flipkart has made several acquisitions to expand into related businesses like online travel, financial services, and logistics. It aims to increase its market share in key categories like mobile, electronics, fashion, and grocery. To achieve this, Flipkart plans to expand its fulfillment center network to smaller cities, focus on private labels, and increase offerings in high-engagement categories. It also aims to leverage its investments in Myntra, PhonePe and Cleartrip to drive profit
Flipkart is an Indian e-commerce company that started in 2007 selling books online. It has since expanded into additional product categories like mobile phones, electronics, and apparel. The document discusses Flipkart's mission to provide customers with a delightful shopping experience and become the Amazon of India. It also analyzes the online retail industry in India and discusses factors like increasing internet usage, competition from other companies, and challenges around customer loyalty and payment options. The SWOT analysis identifies strengths like Flipkart's logistics arm and acquisitions, and weaknesses like an excessive focus on growth over profits.
Flipkart was established in 2007 by IIT alumni Sachin Bansal and Binny Bansal. It initially sold books online and has since expanded into various product categories. Flipkart has raised over $3 billion in funding and acquired companies like Myntra. It focuses on strong logistics and customer service to compete with Amazon in India. Flipkart's vision is to become the largest online retailer in India across all categories except groceries and automobiles.
Flipkart is an Indian e-commerce company founded in 2007 that is one of the leading online retailers in India. It sells a wide range of products including books, electronics, apparel and more. Flipkart uses SEO, social media marketing and television advertisements to promote its brand and products. It aims to provide customers with a simple and reliable shopping experience through features like cash on delivery, easy returns, and customer service. Flipkart's success is built on its robust supply chain and logistics network that allows it to store and deliver large numbers of products efficiently.
Flipkart 7P's of Marketing,7P's concept,Marketing MixOjas Maheshwari
Flipkart is India's largest e-commerce company that started selling books in 2007 and later expanded into consumer electronics and other products. It was founded by Sachin Bansal and Binny Bansal and is headquartered in Bangalore, India. Flipkart has grown rapidly and now sells products across 14 categories. It has over 22 million registered users and ships 30,000+ items per day through its delivery network across 37 cities in India.
Flipkart is one of India's leading e-commerce companies, founded in 2007 with initial capital of INR 4 lakh. It has over 11.5 million book titles listed across 11 categories and over 2 million registered users. Flipkart has raised over $3 billion in funding over 12 rounds from 16 investors. It has made several acquisitions including Myntra in 2014 and Jabong in 2016 to strengthen its fashion portfolio. Flipkart stands out due to its robust logistics and warehousing network, huge product selection, and initiatives like UPI payments and Big Billion Day sales.
Flipkart Strategy Analysis and RecommendationRahul Jain
Flipkart is India's largest e-commerce company. It has a 40% market share in India's online retail industry, which was $64 billion in 2020 and is projected to grow to $200 billion by 2027. Flipkart has made several acquisitions to expand into related businesses like online travel, financial services, and logistics. It aims to increase its market share in key categories like mobile, electronics, fashion, and grocery. To achieve this, Flipkart plans to expand its fulfillment center network to smaller cities, focus on private labels, and increase offerings in high-engagement categories. It also aims to leverage its investments in Myntra, PhonePe and Cleartrip to drive profit
Flipkart is an Indian e-commerce company that started in 2007 selling books online. It has since expanded into additional product categories like mobile phones, electronics, and apparel. The document discusses Flipkart's mission to provide customers with a delightful shopping experience and become the Amazon of India. It also analyzes the online retail industry in India and discusses factors like increasing internet usage, competition from other companies, and challenges around customer loyalty and payment options. The SWOT analysis identifies strengths like Flipkart's logistics arm and acquisitions, and weaknesses like an excessive focus on growth over profits.
Flipkart was established in 2007 by IIT alumni Sachin Bansal and Binny Bansal. It initially sold books online and has since expanded into various product categories. Flipkart has raised over $3 billion in funding and acquired companies like Myntra. It focuses on strong logistics and customer service to compete with Amazon in India. Flipkart's vision is to become the largest online retailer in India across all categories except groceries and automobiles.
Flipkart is an Indian e-commerce company founded in 2007 that is one of the leading online retailers in India. It sells a wide range of products including books, electronics, apparel and more. Flipkart uses SEO, social media marketing and television advertisements to promote its brand and products. It aims to provide customers with a simple and reliable shopping experience through features like cash on delivery, easy returns, and customer service. Flipkart's success is built on its robust supply chain and logistics network that allows it to store and deliver large numbers of products efficiently.
Flipkart 7P's of Marketing,7P's concept,Marketing MixOjas Maheshwari
Flipkart is India's largest e-commerce company that started selling books in 2007 and later expanded into consumer electronics and other products. It was founded by Sachin Bansal and Binny Bansal and is headquartered in Bangalore, India. Flipkart has grown rapidly and now sells products across 14 categories. It has over 22 million registered users and ships 30,000+ items per day through its delivery network across 37 cities in India.
Presentation on Flipkart By Karachi University Students Umair Ahmed
This document provides an overview of Flipkart, an Indian e-commerce company. It introduces the group members who authored the report and provides details on Flipkart's founding, business model, key activities, customer segments, and value propositions. It also analyzes Flipkart's market share and competitors like Amazon, and describes Flipkart's role in the growing Indian e-commerce market.
Flipkart was founded in 2007 with the goal of making books easily accessible online. It has since expanded to sell nearly 30 products per minute across various categories. Internally, Flipkart has a non-hierarchical structure and culture that encourages informality. Externally, it faces factors like competition, technology changes, and economic conditions that both create opportunities and risks for the business.
An overview of the ecommerce giant Flipkart. How did it begin> Who are the shareholders? Problem recognition, USP, business value ,competitors, future plans and business model.
Flipkart is an Indian electronic commerce company that was founded in 2007 and is headquartered in Bengaluru. It allows customers to purchase products through its website and mobile app. Flipkart uses various marketing strategies across different platforms like Facebook, Twitter, YouTube, and affiliates to promote its brand and drive sales. It has partnered with other companies for exclusive product launches to boost its market share in India's e-commerce sector.
Flipkart is an Indian electronic commerce company headquartered in Bangalore that was founded in 2007 by Sachin Bansal and Binny Bansal. It has grown to a valuation of $7 billion but remains unprofitable. The document discusses Flipkart's success factors such as being a first mover and entering the market at the right time. It faces challenges of lack of competitive advantage, customer loyalty, and competition from Amazon, Snapdeal and others. The document recommends Flipkart educate customers, expand globally and rurally, improve marketing, and offer more discounts.
Flipkart company analysis and strategic & tactical recommendationsSumit K Jha
The document analyzes Flipkart, an Indian e-commerce company. It performs a SWOT analysis, finding strengths in Flipkart's growth and investments, and weaknesses in losses and low average transaction values. It also does a PEST analysis and finds opportunities in growing internet access but threats from competition and potential regulation changes. Overall, the document recommends Flipkart focus on profitability, logistics, mobile commerce, and expanding into new regions and customer demographics to maintain its leadership position amid intensifying competition.
Study of “Flipkart.com”: India’s Leading E-business PortalSagar Agrawal
The document provides an analysis of Flipkart.com, India's leading e-commerce platform. It discusses Flipkart's history and growth, from its founding in 2007 selling books to expanding product categories and sales. Key strategies that contributed to Flipkart's success include cash on delivery, easy return policies, and competitive pricing. Future opportunities discussed include expanding internationally, partnering with global brands, targeting newer Indian cities, and focusing on apparel.
This document provides an analysis of Flipkart, a major Indian e-commerce company. It discusses Flipkart's initial success due to being an early mover in the industry and introducing strategies like cash-on-delivery payments. However, Flipkart began facing challenges like customer complaints, lack of profitability, and increasing competitors. The document advises how Flipkart should react to new entrant Amazon by focusing on customer retention through analytics, addressing cash-on-delivery issues, and promoting its identity as an "Indian" online retailer.
Flipkart : Strategies for an Industry Top-dog in the E-commerce space Suhasini Jain
The presentation was created for an industry leader : Flipkart and how it can retain its position in the market with respect to its competitors using a few basic strategies .
Flipkart was launched in 2007 as an online bookstore and has since expanded into various product categories. It has over 11.5 million book titles available and ships over 20,000 orders per day. Features like cash on delivery and easy return policies have helped drive growth. Flipkart has received over $31 million in funding and continues to expand its warehouse and delivery networks. While Flipkart excels in areas like its user interface and customer service, opportunities remain to improve search functions and cataloging as well as expanding internationally and offering more customized products and delivery options.
This document provides an overview of the Indian e-commerce company Flipkart. It summarizes that Flipkart was founded in 2007 in Bangalore by IIT graduates Sachin Bansal and Binny Bansal. It initially started with capital of 4 lakh rupees and has since grown significantly, with over 4600 employees and revenue of 1180 crore rupees as of 2013-2014. Key aspects of Flipkart's success include its procurement model, robust logistics and delivery systems, vast product selection, and focus on customer experience. The document also outlines Flipkart's marketing strategies, future plans for growth, and threats to its leading position in the Indian e-commerce market.
Flipkart is one of India's leading e-commerce companies, founded in 2007 in Bangalore. It focused early on selling books online but has since expanded its product lines. To succeed in India's skeptical online market, Flipkart built trust by offering secure payments, 24/7 customer service, its own delivery network, and generous return policies. It saw much growth and now employs over 4,800 people and works with over 600 suppliers. While facing competition from global giants, Flipkart has established itself as India's top domestic online retailer.
Comparative analysis on HUL, ITC and P&GAshish Mathew
This document provides information about three major consumer goods companies in India:
- Procter & Gamble (P&G), Hindustan Unilever Limited (HUL), and ITC Limited. It discusses the founders, vision, mission, organizational structure, product lines, strategies, and current performance of each company. It also includes a comparative table analyzing key metrics like market capitalization, revenue, employees, and share price for all three companies.
Amazon started globally selling books in 1995 and expanded to India in 2004, though retail operations only began in 2013. Its vision is to provide customers with the best online shopping experience through technology and employee expertise, while its mission is to offer customers the lowest possible prices and be the most customer-centric company. Amazon segments customers based on geography, demographics, behaviors, and psychographics to target both customers and producers, especially repeat buyers and those aged 13-17. It positions itself as offering everything at low prices with convenience and comprehensive selection.
Bigbasket.com is an Indian online grocery retailer founded in 2011. It processes around 3,000-5,000 orders per day in major cities. Bigbasket has over 1,000 brands and 10,000 products available on its platform. It focuses on fast and reliable delivery within time slots. Bigbasket aims to make grocery shopping convenient by allowing customers to order online and get delivery to their doorstep without traffic or long lines. The company has over 70,000 customers and competes in the growing Indian e-grocery market projected to reach $8.8 billion by 2016.
Patanjali Ayurved is the fastest growing FMCG company in India. It was founded in 1997 as a small pharmacy in Haridwar by Yog-Guru Ramdev. Patanjali manufactures over 300 medicines and 400 consumer products across categories like personal care, food, and home care. It has a nationwide supply chain including 5000 franchised stores. Patanjali differentiates its products based on Ayurveda and natural ingredients and prices them 15-30% lower than competitors through low advertising spending. Baba Ramdev promotes Patanjali through his large yoga following.
This document provides a strategic report on Procter & Gamble (P&G). It discusses P&G's overview as a Fortune 500 company with $82.6 billion in sales in 2011. It then analyzes P&G's strengths, weaknesses, opportunities, and threats through a SWOT analysis. The report also examines P&G's product differentiation, distribution strategy of intensive distribution through multiple channels, promotion strategy of heavy advertising, and pricing strategies of optional features and competitive pricing.
The document discusses Crossword Bookstore, an Indian book retail company. It provides background on the growing Indian retail sector, accounting for 10% of GDP and 8% of employment. Crossword targets higher income groups across India with quality books and variety. Challenges include smaller store size, outdated stocks, and competition from online retailers and libraries. The internship focused on lead generation, inventory management, and building the Crossword brand. Suggestions include improving the website, giving space to readers, and creating the right book mix.
Big Bazaar is India's largest hypermarket retail chain that offers a wide variety of products at low prices under one roof. It aims to provide customers a shopping experience similar to traditional Indian bazaars with the convenience of modern retail facilities. Big Bazaar has over 100 stores across India and caters to lower middle and middle class customers. However, it faces challenges from competition and rising costs. It will need to enhance its supply chain management and explore new growth opportunities to remain successful.
Presentation on Flipkart By Karachi University Students Umair Ahmed
This document provides an overview of Flipkart, an Indian e-commerce company. It introduces the group members who authored the report and provides details on Flipkart's founding, business model, key activities, customer segments, and value propositions. It also analyzes Flipkart's market share and competitors like Amazon, and describes Flipkart's role in the growing Indian e-commerce market.
Flipkart was founded in 2007 with the goal of making books easily accessible online. It has since expanded to sell nearly 30 products per minute across various categories. Internally, Flipkart has a non-hierarchical structure and culture that encourages informality. Externally, it faces factors like competition, technology changes, and economic conditions that both create opportunities and risks for the business.
An overview of the ecommerce giant Flipkart. How did it begin> Who are the shareholders? Problem recognition, USP, business value ,competitors, future plans and business model.
Flipkart is an Indian electronic commerce company that was founded in 2007 and is headquartered in Bengaluru. It allows customers to purchase products through its website and mobile app. Flipkart uses various marketing strategies across different platforms like Facebook, Twitter, YouTube, and affiliates to promote its brand and drive sales. It has partnered with other companies for exclusive product launches to boost its market share in India's e-commerce sector.
Flipkart is an Indian electronic commerce company headquartered in Bangalore that was founded in 2007 by Sachin Bansal and Binny Bansal. It has grown to a valuation of $7 billion but remains unprofitable. The document discusses Flipkart's success factors such as being a first mover and entering the market at the right time. It faces challenges of lack of competitive advantage, customer loyalty, and competition from Amazon, Snapdeal and others. The document recommends Flipkart educate customers, expand globally and rurally, improve marketing, and offer more discounts.
Flipkart company analysis and strategic & tactical recommendationsSumit K Jha
The document analyzes Flipkart, an Indian e-commerce company. It performs a SWOT analysis, finding strengths in Flipkart's growth and investments, and weaknesses in losses and low average transaction values. It also does a PEST analysis and finds opportunities in growing internet access but threats from competition and potential regulation changes. Overall, the document recommends Flipkart focus on profitability, logistics, mobile commerce, and expanding into new regions and customer demographics to maintain its leadership position amid intensifying competition.
Study of “Flipkart.com”: India’s Leading E-business PortalSagar Agrawal
The document provides an analysis of Flipkart.com, India's leading e-commerce platform. It discusses Flipkart's history and growth, from its founding in 2007 selling books to expanding product categories and sales. Key strategies that contributed to Flipkart's success include cash on delivery, easy return policies, and competitive pricing. Future opportunities discussed include expanding internationally, partnering with global brands, targeting newer Indian cities, and focusing on apparel.
This document provides an analysis of Flipkart, a major Indian e-commerce company. It discusses Flipkart's initial success due to being an early mover in the industry and introducing strategies like cash-on-delivery payments. However, Flipkart began facing challenges like customer complaints, lack of profitability, and increasing competitors. The document advises how Flipkart should react to new entrant Amazon by focusing on customer retention through analytics, addressing cash-on-delivery issues, and promoting its identity as an "Indian" online retailer.
Flipkart : Strategies for an Industry Top-dog in the E-commerce space Suhasini Jain
The presentation was created for an industry leader : Flipkart and how it can retain its position in the market with respect to its competitors using a few basic strategies .
Flipkart was launched in 2007 as an online bookstore and has since expanded into various product categories. It has over 11.5 million book titles available and ships over 20,000 orders per day. Features like cash on delivery and easy return policies have helped drive growth. Flipkart has received over $31 million in funding and continues to expand its warehouse and delivery networks. While Flipkart excels in areas like its user interface and customer service, opportunities remain to improve search functions and cataloging as well as expanding internationally and offering more customized products and delivery options.
This document provides an overview of the Indian e-commerce company Flipkart. It summarizes that Flipkart was founded in 2007 in Bangalore by IIT graduates Sachin Bansal and Binny Bansal. It initially started with capital of 4 lakh rupees and has since grown significantly, with over 4600 employees and revenue of 1180 crore rupees as of 2013-2014. Key aspects of Flipkart's success include its procurement model, robust logistics and delivery systems, vast product selection, and focus on customer experience. The document also outlines Flipkart's marketing strategies, future plans for growth, and threats to its leading position in the Indian e-commerce market.
Flipkart is one of India's leading e-commerce companies, founded in 2007 in Bangalore. It focused early on selling books online but has since expanded its product lines. To succeed in India's skeptical online market, Flipkart built trust by offering secure payments, 24/7 customer service, its own delivery network, and generous return policies. It saw much growth and now employs over 4,800 people and works with over 600 suppliers. While facing competition from global giants, Flipkart has established itself as India's top domestic online retailer.
Comparative analysis on HUL, ITC and P&GAshish Mathew
This document provides information about three major consumer goods companies in India:
- Procter & Gamble (P&G), Hindustan Unilever Limited (HUL), and ITC Limited. It discusses the founders, vision, mission, organizational structure, product lines, strategies, and current performance of each company. It also includes a comparative table analyzing key metrics like market capitalization, revenue, employees, and share price for all three companies.
Amazon started globally selling books in 1995 and expanded to India in 2004, though retail operations only began in 2013. Its vision is to provide customers with the best online shopping experience through technology and employee expertise, while its mission is to offer customers the lowest possible prices and be the most customer-centric company. Amazon segments customers based on geography, demographics, behaviors, and psychographics to target both customers and producers, especially repeat buyers and those aged 13-17. It positions itself as offering everything at low prices with convenience and comprehensive selection.
Bigbasket.com is an Indian online grocery retailer founded in 2011. It processes around 3,000-5,000 orders per day in major cities. Bigbasket has over 1,000 brands and 10,000 products available on its platform. It focuses on fast and reliable delivery within time slots. Bigbasket aims to make grocery shopping convenient by allowing customers to order online and get delivery to their doorstep without traffic or long lines. The company has over 70,000 customers and competes in the growing Indian e-grocery market projected to reach $8.8 billion by 2016.
Patanjali Ayurved is the fastest growing FMCG company in India. It was founded in 1997 as a small pharmacy in Haridwar by Yog-Guru Ramdev. Patanjali manufactures over 300 medicines and 400 consumer products across categories like personal care, food, and home care. It has a nationwide supply chain including 5000 franchised stores. Patanjali differentiates its products based on Ayurveda and natural ingredients and prices them 15-30% lower than competitors through low advertising spending. Baba Ramdev promotes Patanjali through his large yoga following.
This document provides a strategic report on Procter & Gamble (P&G). It discusses P&G's overview as a Fortune 500 company with $82.6 billion in sales in 2011. It then analyzes P&G's strengths, weaknesses, opportunities, and threats through a SWOT analysis. The report also examines P&G's product differentiation, distribution strategy of intensive distribution through multiple channels, promotion strategy of heavy advertising, and pricing strategies of optional features and competitive pricing.
The document discusses Crossword Bookstore, an Indian book retail company. It provides background on the growing Indian retail sector, accounting for 10% of GDP and 8% of employment. Crossword targets higher income groups across India with quality books and variety. Challenges include smaller store size, outdated stocks, and competition from online retailers and libraries. The internship focused on lead generation, inventory management, and building the Crossword brand. Suggestions include improving the website, giving space to readers, and creating the right book mix.
Big Bazaar is India's largest hypermarket retail chain that offers a wide variety of products at low prices under one roof. It aims to provide customers a shopping experience similar to traditional Indian bazaars with the convenience of modern retail facilities. Big Bazaar has over 100 stores across India and caters to lower middle and middle class customers. However, it faces challenges from competition and rising costs. It will need to enhance its supply chain management and explore new growth opportunities to remain successful.
IKEA plans to enter the Indian market with an initial investment of 1.5 billion euros over two phases involving 25 stores. It will target India's growing middle class, especially "Stivers" and "Seekers", with modular, budget furniture. IKEA faces challenges in India including a lack of do-it-yourself culture, the need to change its sourcing strategy, and adapting store formats and designs to local tastes and preferences. Its marketing strategy will involve both traditional and digital campaigns to build awareness and educate customers on self-assembly.
Flipkart is India's largest online retailer that started as an online bookseller in 2007 and is now valued at over $1 billion with a staff of 2500, but it is facing issues with low profit margins from low value items delivered over long distances and needs to shift its positioning from cheap prices to emphasizing convenience, delivery, and customer service to increase revenue from its existing customer base.
Big Bazaar is a retail chain in India operated by Future Group. It has over 80 stores across 45 cities. Big Bazaar aims to provide quality products at affordable prices to customers from all socioeconomic backgrounds. It offers over 160,000 products across many categories. Big Bazaar has helped grow organized retail in India and has become a popular shopping destination for millions of Indian families.
Mobcast was founded in 2008 to provide eBook platforms for mobile devices. It has since partnered with major mobile carriers and publishers. The global digital book market is projected to grow significantly by 2017, and Mobcast is well-positioned to capitalize on this with its white-label eBookstore platform. Mobcast's platform addresses distribution, hardware compatibility, access across devices, publisher relationships, building customer bases, and improving book discovery - areas expected to determine market leadership over the long term.
Fuzion Crafts International aims to empower artisans in northeast India by organizing the handicraft industry, providing training and stable incomes, and marketing unique products made from natural waste materials. The organization collects waste materials, designs new products, trains local women, and pays artisans over Rs. 100 per day through a scalable job work model. Fuzion sees potential to scale across India by partnering with over 450 artisans across 4 villages initially and addressing the large domestic and export handicraft markets.
Pop Shop aims to connect online brands with brick-and-mortar retailers to leverage the trend of "showrooming." Their vision is to disrupt the traditional relationship between brands and stores by allowing online brands to showcase their products in a network of stores. This gives brands increased visibility and customers the ability to see, touch and feel products. It also drives new foot traffic for retailers. Pop Shop's platform will match brands with well-suited stores and handle the logistics of "pop-in" campaigns. They will track sales data to provide value to both brands and retailers.
Wal Mart and BIG BAZAAR : A comparitive analysisParas Deshpande
This presentation is a business strategy comparison and critical analysis of Wal Mart and Big Bazaar . poters five force analysis and SWOT analysis has been done. Also different formats of retail have been discussed.
the presentation draws heavily from " It happened in India " and " Made In America " .
This document outlines a business plan for a tea company called Kadak. It lists the team members and their degrees and LinkedIn profiles. It then has the team members select roles they would play on the team such as designer, picker, hacker, or hustler. Brief backgrounds are provided for each team member. The document then fills out a business model canvas covering key partners, activities, customer segments, channels, relationships, revenue streams, costs, and more.
Group 2 analyzed Target Corporation. [1] Target currently operates over 1,800 stores across the US and is the 5th largest retailer. [2] It stands today as an exclusive US retailer known for its bullseye logo and focus on home items, fashion, and consumable goods at slightly higher prices than Walmart. [3] During the 2008 recession, Target's sales fell as its product mix focused more on home goods, while Walmart saw increased sales of consumable products like food that were in higher demand.
This document analyzes the growing e-commerce retail space in India, using Flipkart as a case study. It summarizes Flipkart's business model, objectives, and competitive analysis using Porter's Five Forces and the VRIO framework. It then outlines Flipkart's strengths around discoverability, no used books policy, and customer-first approach. Finally, it discusses Flipkart's funding, acquisitions, wallet feature, the growing Indian e-commerce market, and its future focus on customer segments, revenue streams and the nine building blocks of a successful company.
This document outlines opportunities for expanding business into the Japanese market through a partnership with Gulliver Integrated Outsourcing. Key points include:
- Japan has the 3rd largest economy and retail market in the world, with over 127 million consumers.
- Gulliver partners with Rakuten, Japan's largest e-commerce site, and can help brands reach their 2 million monthly members.
- Through Gulliver's website development, translation, and marketing services, brands can access the Japanese market with minimum investment and overhead.
- Gulliver's model involves coordinating orders, payments, shipping, customer service and translations between brands and Japanese consumers.
The document discusses Chris Anderson's theory of the "Long Tail", which proposes that as the costs of production and distribution decrease, especially online, niche products and services that appeal to smaller audiences can become economically attractive like mainstream products. It provides examples of how this applies to book publishing and retailing, as well as challenges such as how niche interest products can get published and marketed. The document also speculates on potential future applications of long tail theory such as personalized computer-generated stories and virtual reality environments.
Online retail market in India is Booming. Emerging brands are proving to be threat to the masters in their category.
A quick overview of the market, online shopping behavior and importance of consumer experience is the key content of the presentation. Efforts of brands using Social Media to connect and build long term relationship with the online audience is also highlighted. Some marketing strategies for Flipkart.
This document discusses Alibaba Group and provides strategies for successful sourcing on Alibaba platforms. It begins with an overview of Alibaba Group, which was founded in 1999 and now has over 20,000 employees and offices worldwide. It then discusses the vision for Alibaba to make business easy anywhere. The rest of the document provides tips for small and medium-sized enterprises (SMEs) to source internationally using Alibaba platforms, including using tools for product search, supplier evaluation, ordering samples, and placing bulk orders. It highlights features of Alibaba.com and AliExpress.com like escrow services that help protect buyers.
1) Bayani Brew aims to enter the Philippine market with two beverage products - Bayani Brew Classic and Bayani Brew Purple Leaf. Its objectives are to gain 9% market share within the first year and expand to Manila and key cities.
2) The company will pursue a value-based pricing strategy and distribute through supermarkets, convenience stores, and smaller retailers. It will promote through social media, word-of-mouth, government support, and celebrity endorsements.
3) In the long term, Bayani Brew is considering a natural sports drink. However, the recommendation is to focus first on building the core brand over 3 years before introducing new products to allow market research and brand development.
- IKEA was founded in Sweden in the 1940s by Ingvar Kamprad and has grown to become the world's largest furniture retailer.
- In the 1990s, a documentary exposed child labor being used by some of IKEA's rug suppliers in India and Pakistan, forcing IKEA to address the issue.
- IKEA investigated the problem itself and partnered with the Rugmark Foundation, a nonprofit that monitored suppliers, to curb child labor while also maintaining its low-cost global supply chain model.
Best Buy failed in the Chinese market for several reasons related to their marketing strategy. They offered higher prices and a focus on customer service rather than low prices, which did not align with Chinese consumer preferences who prioritize low prices over service. Additionally, Best Buy focused on large flagship stores rather than many smaller, convenient locations, and they struggled to compete with local retailers on price. To succeed in China, foreign retailers need to localize their offerings and strategies to the price-sensitive Chinese market.
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Big data refers to the large and complex data sets that are difficult to analyze and process using traditional data processing applications. Retailers can leverage big data analytics to gain insights from customer data on social media and other sources to make better business decisions and stay competitive. Walmart analyzes over 2 million daily consumer insights and comments to better understand customers and manage inventory and logistics in a cost-effective way, helping ensure the best prices and customer service.
The document discusses Amul, an Indian dairy cooperative. It summarizes that Amul was formed in 1946 to empower farmers and address exploitation of backward communities. It is owned by 3.1 million farmers and supplies products to 2.1 billion consumers. Amul developed a hierarchical cooperative network from farmers to markets to deliver competitive advantage while leveraging scarce resources. It has a diverse product portfolio and follows an umbrella branding strategy across its vast network.
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Amul is world's largest cooperative and milk producer in packaged milk category, but at this time it faces several issues despite an impeccable Supply chain. Tremendous competition posed by another sister cooperative Mother Dairy is posing supply problems, price variance and increased costs and lead times for Amul. We analyze the overall system and find certain possible solutions to the same.
Ceylon Tea industry in Srilanka- Its Business systemAkash Tyagi
Tea is a major industry and export crop for Sri Lanka. The country has a long history of cultivating and exporting Ceylon tea. However, Sri Lanka's share of the global tea export market has declined in recent decades. Issues facing the industry include an aging tea bush crop, labor shortages and wages, impacts of climate change, and a high dependency on markets in the Middle East and Russia. To address these challenges, Sri Lanka is exploring options like replanting tea bushes, improving worker livelihoods, establishing a "Tea Hub" to enable blending and value-added processing to diversify markets.
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How Infosys stood against corruption in India and its stand in current times. Also, we analyze the political and corporate business system and how things work in India. Also we analyze the root causes of Corruption.
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Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
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2. Leading Indian E Commerce company headquartered in Bangalore.
Started by two IIT graduates (earlier employed with Amazon) in year 2007.
India’s largest online bookseller with over 11.5 million titles in offer.
Added other products like media, electronics, personal and health care.
Boasts 100% growth every quarter since founded.
Funded by owners “Bansals”, VCs Accel India and Tiger global.
Projected sales for year end 2011-12 stands at US $ 100 million.
Sells nearly 20 products per minute.
First company to introduce Cash On Delivery payment system.
First Mover in the Indian online retail Industry.
Registered User base of two million customers.
Prepared By:- AKASH TYAGI 2
3. Top 30 Websites in India.
11.5 million titles available.
8 million visits every month.
4500 current team strength in 27 cities.
30000+ items shipped per day.
Projected to be India’s first Billion dollar Internet
company by 2015.
Prepared By:- AKASH TYAGI 3
4. Students/Academicians Book lovers
and
Corporate/executives
Normal
people (for
gifts, etc.)
FLIPKART
Prepared By:- AKASH TYAGI 4
5. Vision
“To become Amazon of India”.
Mission
Providing a delightful and memorable customer experience.
Objective
“Completely hassle free shopping experience with best prices in
India”.
Prepared By:- AKASH TYAGI 5
6. • Low capital • Presence of
investment. multiple players
• High & traditional
technological retail stores.
intensive • Cheap old/used
players. Threat of new book vendors.
Entrants Bargaining
(Moderate) Power of Buyers
(High)
Rivalry Among
Competitors
Existing: Attractive
(High)
Entrant: Not Attractive • Low entry
barriers
•Huge market.
Threat Of Bargaining
Substitutes power of
• Traditional book (Low) Supplier • Large supplier
stores. base.
(Low)
• Advent of E book • Decreasing
readers like I Pad popularity of
and Kindle. printed books.
Prepared By:- AKASH TYAGI 6
8. Online Book Sellers Traditional Book
(20 % market)- Sellers (80% market
Direct share)- Indirect
FLIPKART: Market leader with General Book Stores/
80% share. fragmented over whole
country.
INFIBEAM:
7% share. Branded book chain
(Crosswords, Om Book Depot,
Landmark, etc.) in Tier 1 cities.
BOOKADDA:
5% share.
Others (EBay, India Times):
8% share.
Prepared By:- AKASH TYAGI 8
9. Strategic Objective: “Flipkart” aims to become the largest retailer of
India. Flipkart wants to be present across all categories, except in
groceries and automobiles, the CEO said. “Our target is not just those
who shop online. We want to highlight the convenience of e-commerce to
traditional offline shoppers and, thus, help grow the market.”
Financial Objective:
2015
• US $ 100 million • Largest retailer in
revenue. • US $ 1 billion India.
• Diversify product revenues. • Enter global
portfolio into • Aggressive markets.
home appliances, acquisitions.
electronics, etc. • Stronger supply
chain. 2020
2012
Prepared By:- AKASH TYAGI 9
10. Flipkart:-
High
Traditional Bookstores:-
Book Adda:-
The strategic map suggests that neither
Infibeam:-
Brand awareness nor Prices are key
success factors in the market. Since
Brand awareness
Flipkart is not the industry leader with
high Brand equity and lower prices.
Medium
Traditional
Bookstores
Low
Low Medium High
Pricing Prepared By:- AKASH TYAGI 10
11. Flipkart:-
High
Traditional Bookstores:-
The strategic map suggests that Network Book Adda:-
reach of fragmented book shops is “Name
Infibeam:-
of the game” and it is amplified due to
low internet penetration and online
Brand awareness
shopping awareness in India. But with
changing trend Flipkart will move to high
Medium reach and thus grow its market share
based on other competencies.
Traditional
Bookstores
Low
Low Medium High
Network Prepared By:- AKASH TYAGI 11
12. The strategic map suggests that low
High Traditional delivery time is a KSF. It is obvious that
Bookstores physical book stores will give immediate
delivery while for any online book store it
will take a number of days. Flipkart is low
on delivery time and guarantees 3 days
delivery on several items. But physical book
stores also take advantage of on the spot
Pricing
buying behavior.
Medium
Flipkart:-
Traditional Bookstores:-
Book Adda:-
Low Infibeam:-
Low Medium High
Delivery Prepared By:- AKASH TYAGI 12
14. • Competitors :- Online Book stores and Physical Book stores.
• Online Book Store market’s projected growth at 30-35% in next 5 years.
• 52 million active Internet users with only 40 per cent online shoppers.
• Largely scattered physical book stores across the towns and cities.
• Spontaneous/physical buying behavior of Indian consumers visiting
malls.
• Books are amongst the most gifted items in Indian youth.
• Displays large disparity between online and physical book stores target
customers.
• Online Book stores will eat the market share of Physical book stores but
only after customer transition to Internet medium of purchases.
• Flipkart will be directly competing with Online book stores while
increasing the trend of online book shopping behavior through its
excellent service.
Prepared By:- AKASH TYAGI 14
15. Flipkart:-
High
Others:-
Book Adda:-
Infibeam:-
Brand Awareness
The strategic map suggests that both
Medium price and brand awareness are key
success factors in the market. Flipkart is
the industry leader with 80% market
share having a very high Brand
awareness and lowest prices.
Low
Low Medium High
Pricing Prepared By:- AKASH TYAGI 15
16. The strategic map suggests that
both Convenience and Availability
High are key success factors. Convenience
caters to user friendliness of portal,
tie ups with banks for reliable
transactions. Availability refers to
number of titles and various types
of additions.
Convenience
Medium
Flipkart:-
Others:-
Book Adda:-
Low Infibeam:-
Low Medium High
Availability Prepared By:- AKASH TYAGI 16
17. Key Success Factors:
o Brand awareness.
o Convenience (Delivery time and reach, user interface and
experience and Tie Ups for safe and reliable banking).
o Availability (number of available titles, various editions and
print types like hard bound/paperback).
Threshold Factors:
o Being a very new industry in Indian market almost every
factor contributes to the Key success of an Online book store.
Going forward some of the KSFs will turn into thresholds.
Prepared By:- AKASH TYAGI 17
22. Convenience: still remains the name of the game.
o An online/mobile shopper still remains strong on the convenience touch point with
main factors as Delivery reach to wide spread locations, short delivery times. Early advent
into providing a mobile platform for on the go shoppers and shoppers with less access to
other standard internet devices.
Brand Loyalty:
o Excellent user experience on the e commerce website in terms of usability, speed,
clarity will enhance the loyalty of existing customers and move a step ahead of brand
awareness towards customer retention.
Availability:
o Choice/availability of printed mode or e- books will play a major role in catering to a
larger audience with varied needs/interests. Number of titles in either product mode will
still remain a strong factor in determining customer’s interest in purchasing from any
Online book store.
Prepared By:- AKASH TYAGI 22
23. External Analysis Opportunity: Threat:
1. Untapped mobile users 1. Low internet penetration
2. Coverage of all parts of India 2. Less usage/preference of online
3. Tie ups with Book fairs/education buying
institutes. 3. Small value orders in remote
Internal Analysis 4. Enter new untapped global areas with high delivery costs
markets 4. Amazon will enter soon
5. Self e-publishing
Strength: S1S3S7O1: Provide mobile platforms. S2S6S7T1T1: Mobile consumers
1. Customer service S2S4S5O2: Increase the reach. S1S3S7T2: marketing to educate
2. Online discoverability S3S4O3: Target students and education reliability to customer
3. Brand sector. S4S5T3: Save costs and provide
4. Inventory management S2S3S5S6O4: Enter new attractive package deals for higher value orders.
5. Self owned delivery n/w global markets. E.g. Srilanka. S1S3S4S5S6T4: Enhance brand loyalty
6. Supplier network/relation S2S3O5: Tie up with authors to acquire ,customer service and build on delivery
7. Innovation and technology rights. and supplier n/w.
competence.
Weakness: W1O3: Tie up with educational W1W2T2T3: Minimize small value
1. No control over small value orders institutes for providing bulk orders to orders.
2. Free shipping built costs students/schools. W3T1: Promote other mediums of
3. Less reach as compared to W2O2O5: reduce delivery costs with buying like mobile, telephone or may
physical book stores. widespread warehouses and be small retail outlets.
4. Global reach. promoting high margin e-books. W4T4: expand to new untapped
W3O1O2O3O4: Improve reach, enter markets and acquire small players.
new untapped cities.
Prepared By:- AKASH TYAGI 23
24. Short/ long term Strategic options Long Value Capabili Alignme Weighte
term propositi ty (.30) nt to d Score
objective on (.30) goals
s (.30) (.10)
Increase the reach using mobile platform, 9 8 9 9 8.7
telephone or physical medium.
Tie ups with educational institutes across India 7 7 9 6 7.5
to cater students and reducing costs through
similar order delivered once.
Setting up own E-publishing house by acquiring 4 4 3 3 3.6
rights from authors to publish high margin e-
books.
Enter new untapped/unserved global markets 9 9 8 8 8.6
like neighboring Srilanka.
Reduce costs by increasing warehouses and 9 9 10 10 9.4
suppliers across the country.
Increase margins through bundled deals for 10 10 9 10 9.7
small value customers .
Marketing efforts to educate Flipkart’s reliability 8 8 9 10 8.5
and safety shopping to conventional consumers.
Prepared By:- AKASH TYAGI 24
25. Short Term:
Flipkart must develop mobile application/solution for huge cell-phone
customer base of India helping it to increase its reach.
Increasing margins while reducing losses by providing attractive bundled
deals to low value shoppers.
Provide small mobile outlets in cities with limited reach to internet and
increasing demand.
Long Term:
Enter new international markets which is either un-served or untapped.
Focus on high margin products like e-novels for a book store.
Diversify into all product categories (achieved) to achieve economies of scale.
Educate Indian conventional customer by marketing efforts.
Increase bulk selling and reach to student customers by ties with educational
institutes for academic curriculum supplies.
Prepared By:- AKASH TYAGI 25
26. Internal
Outputs O
actions IA
I
P
n
r
n
o
o
f
v
I
a
t
t
s
e
Lower costs
Prepared By:- AKASH TYAGI 26
27. Respect the
Cost customer-> loyal Employee
advantage Customer-> WIN strength
Provide the
customer- best
price, service,
quality.
Promise the
customers-
value
proposition.
Connect to
customers-
increase the
Constant
reach. Supplier
Innovation relations
Prepared By:- AKASH TYAGI 27