of Indian bazaars with the      from moms along with their demanding kids to
                                             ...
value for money.            Exchange was an innovative promotion
                                                         ...
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Big Bazaar

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    From: shanti singh Date: Tue, Feb 8, 2011 at 8:51 PM Subject: cheated from a branch of a big coy. To: sharewithus@pantaloon.com This is to info u that Bigbazaar, Durgapur branch located at City center Durgapur is a basketful of cheat. Don’t know its the big boss who is involved or not but the salesmen cheated me by giving free gift coupon of simcard T24 with promising about Rs135.talktime on buying items for about Rs 4000 on 2nd feb2011.I am an army officer of the rank of Major at present.They took my photograph and xerox copy of my Driving licence of activating the sim card and talktime,but they never turn up.So I decided to produce this to consumer’s club and most of all I advice all my colleques ,superiors and subordinates of the Indian Army to avoid this so called BIGBAZAAR and GO FOR SPENCER which is truthful and take care of their customers 10 times more than them .
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  • From: shanti singh
    Date: Tue, Feb 8, 2011 at 8:51 PM
    Subject: cheated from a branch of a big coy.
    To: sharewithus@pantaloon.com


    This is to info u that Bigbazaar, Durgapur branch located at City center Durgapur is a basketful of cheat. Don't know its the big boss who is involved or not but the salesmen cheated me by giving free gift coupon of simcard T24 with promising about Rs135.talktime on buying items for about Rs 4000 on 2nd feb2011.I am an army officer of the rank of Major at present.They took my photograph and xerox copy of my Driving licence of activating the sim card and talktime,but they never turn up.So I decided to produce this to consumer's club and most of all I advice all my colleques ,superiors and subordinates of the Indian Army to avoid this so called BIGBAZAAR and GO FOR SPENCER which is truthful and take care of their customers 10 times more than them .
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
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Big Bazaar

  1. 1. of Indian bazaars with the from moms along with their demanding kids to comfort, convenience and senior citizens with their grand children in tow. quality that modern Built on an inclusive platform that welcomes retailing brings. Launched in consumers from all socio-economic strata, a visit August 2001, Big Bazaar has to Big Bazaar is not only about shopping but now become the iconic also about spending quality time with the family. destination of modern retailing for all sections of Achievements Indian consumers. There are Big Bazaar is helping India make up lost time. It 80 Big Bazaar stores in 45 is currently in the midst of the fastest ever cities including expansion of a smaller towns hypermarket like Sangli, format Durgapur, anywhere in Panipat, the world. Palakkad, From 30 stores Ambala, Meerut, in June 2006, Kolhapur and Big Bazaar will Market Haldia. Attracting over 100 million be emblazoned The retail industry is one of the biggest money customers every year, it has on 120 new spinners in the world, notching up US$ 6.60 democratised shopping in India and stores by trillion (Rs. 2.64 crore crore) in turnover become synonymous with great June 2008. (Source: Euromonitor Study). In India the sector promotions that offer quality There could is worth Rs. 720,000 crore (US$ 180 billion) products at affordable prices. be several ways of measuring growing at between 11% and 12% annually Spread over anywhere success of a retail chain. (Source: CII-McKinsey Report). between 30,000 However, if figures were to Despite its massive size, the business is almost square feet and be taken as the most entirely controlled by the unorganised sector. 150,000 square authentic claim of having While organised retail makes up 70% to 80% of feet of retail space, arrived, then Big Bazaar is all retail business in developed countries, in India a typical Big Bazaar already there. For more it is pegged at a lowly 2% (Source: Crisil Report store offers over than 100 million people on India’s Retail Industry).This is by far the 160,000 products who walk past its billing lowest in the world and even far below across categories counters, each year, it is comparable countries in Asia. In China, like apparel, general now the preferred shopping organised retailing accounts for 20% of all merchandise, food, destination. From Panipat to Pallakad, business, while in Indonesia it is 25%, in cosmetics, home needs, Big Bazaar’s tagline, Is se sasta aur accha kahin Philippines 35%, in Thailand it is pegged at electronics, furniture, nahi is a source of cheer and happiness. 40% and in Malaysia it is reputed to be 50% communications, books, This has been recognised by the numerous (Source: Euromonitor Study). music, gold and pearl jewellery and even value awards that Big Bazaar has won in the past Big Bazaar is credited with bringing organised added services like consumer credit, beauty twelve months. The brand has been adjudged mega retailing to India. The project was salons, gyms and travel services. the Best Value Retail Store and Best Retail conceived as a uniquely Indian hypermarket in a On a typical weekend evening, a Big Bazaar Destination at the Images Retail Forum for format that combined the look, touch and feel store plays host to over 10,000 customers – four consecutive years, beginning 2004. CNBC Awaaz, in association with ACNielsen-ORG Marg, which conducts a study across 21 major cities and some 10,000 consumers, on their most preferred brands, has voted overwhelmingly for Big Bazaar. Both in 2006 and 2007, Big Bazaar won the Consumer Award for the most preferred large, food and grocery store. It won the award for Value Retailing and Retail Destination of the Year by Reid & Taylor in 2006 and in the same year also won the Reader’s Digest Platinum Trusted Brand Award. History The first Big Bazaar store, with an area of about 24,000 square feet, opened on VIP Road, Kolkata in August 2001. This was followed by stores in Hyderabad, Bangalore, Mumbai and Gurgaon. The initial categories on offer were apparel, general merchandise and food. Later, several brands from categories like electronics, furniture, music, communications and books were added to the bouquet of products. Big Bazaar implemented SAP in 2005 to run its stores in the most efficient manner that technology could provide. With an increasing number of customers 26 SUPERBRANDS
  2. 2. value for money. Exchange was an innovative promotion Big Bazaar has launched by Big Bazaar in 2005 to provide also tied up with a customers an opportunity to get rid of their host of well-know junk and in return shop for a wide range of brands which offer products at a discount. exclusive lines In-store communications in Big Bazaar are created especially unique and rather novel. To ensure that no one for the store. These misses out on an opportunity to gain from include Levis, Lee special offers, service boys ferry around a trolley Cooper, Wrangler with the product inside, announcing the scheme. and Disney. Not only is this entertaining it also helps customers pick up the product from the Recent trolley instead of walking up to the rack where Developments it is on display. Big Bazaar, a part To make sure that non-English speaking of the Future customers don’t feel alienated the Group, is currently communication is also conducted in the driving a number of local language. The communication is always initiatives. Future unambiguous and direct. Money, a credit facility is in an Brand Values patronising its stores, it was time for Big Bazaar experimental stage in several outlets. Cleartrip Brand Big Bazaar stands for delivering value for to reach out to them. To pay tribute and to tell for travel and tours and Talwalkar’s for gym and money. Customer service and shopping comfort them how much they were appreciated, health club services have also been launched in are at the core of Big Bazaar’s philosophy. Big Bazaar launched a co-branded credit card. In many stores recently. With a view to bringing Innovation and initiative define its brand association with ICICI bank, the Big Bazaar-ICICI value to more people, Big Bazaar is taking its character. It strives to reach out to its customers Bank credit card made its first appearance in brand to Tier II and Tier III towns as well. Big by imbibing the local flavour and melting into May, 2002. Bazaar is also using the huge footfalls to its the local geography. As an extension of its customer relationship stores to test new concepts initiatives it also launched Shakti, a credit card and ideas. The customer for housewives, in February 2006. The card was response this generates unique, for it required no proof of income. helps in refining a launch Today the Big Bazaar-ICICI Bank co-branded before a full fledged card is one of the largest loyalty credit card roll out. programmes in the country. Big Bazaar is now an agglomeration of multiple, carefully chosen categories and brands. Within the store, Big Bazaar has created several sub categories: Depot is its books and music section; Staples offers office stationery products while Star & Sitara is a beauty salon. Future Money provides consumer credit for Big Bazaar has recently launched a campaign products purchased within titled Power of One. This initiative encourages Big Bazaar. customers to add One Rupee to their bill towards donation to a social cause. Big Bazaar Product Promotion makes an equal contribution and donates the With a better understanding Big Bazaar has been credited entire proceeds to an NGO called Save the of consumer behaviour across with some of the biggest consumer Children India. This is a selfless body which has various cultures and classes, campaigns in the history of Indian retail. been working for the welfare of children from Big Bazaar has put together a In celebration of Republic Day, Big Bazaar marginalised sections of society. stunning range of over 160,000 SKUs. Private created a three-day shopping bonanza called Big Bazaar has recently launched a corporate labels of Big Bazaar are among the largest Sabse Saste Teen Din. This has now become a campaign which revolves around a family having apparel and fashion brands in the country. national event that attracts millions of a great time together. The brand anthem These include, DJ&C – men’s casual wear customers eager to benefit from the once-in-a- Khushiyon se Bhari Jholi connects with the range and Knighthood – men’s formal wear year smart deals. In January 2008, the three-day customers at an emotional level positioning range; Pink & Blue are exclusive garments event generated sales worth over Rs. 240 crore Big Bazaar as part of the happy moments. designed for modern kids; Srishti, a label of (US$ 60 million) in 80 Big Bazaar stores. ethnic wear for women; Haute N Spicy, 15th August, India’s Independence Day is www.pantaloon.com fashionable western wear for teenage girls; billed as the Maha Savings Day. So successful has Dreamline, a label that caters to an entire this become that to cater to the rush Big Bazaar range of home linen, utensils and crockery and stores in many cities stay open till midnight. THINGS YOU DIDN’T KNOW ABOUT D’tachi, a luggage label that offers outstanding Wednesday Bazaar is the Hafte ka Sabse Sasta Din. It was initially created with the intent of decongesting weekends Big Bazaar and driving footfalls on weekdays. As it transpired, most Big Bazaar stores 2 million customers walk-in each week into now attract as many customers on Big Bazaar stores Wednesdays as they do on weekends. Collectively, Big Bazaar stores cover nearly 4 A property that offers special million square feet of space benefits and privileges to senior citizens was built around Senior In three days between January 25 and January Citizens Day. 27 2008, Big Bazaar sold over 100,000 pairs of Price Challenge was created to Jeans and 200,000 shirts reinforce Big Bazaar’s value proposition Big Bazaar has a base of over 1 million loyalty of Is se sasta aur accha kahin nahi. The card members scheme simply offers twice the price difference should the cost of an item More than 160,000 products are sold at at a Big Bazaar store be found to be Big Bazaar stores more than the market price. SUPERBRANDS 27

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