Hisham Branded


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Hisham Branded

  1. 1. Hisham Abdou
  2. 2. Facts about the brand <ul><ul><li>Brand name: Hisham Mohamed Abdou </li></ul></ul><ul><ul><li>Year of birth: 1981 </li></ul></ul><ul><ul><li>Sign: Virgo </li></ul></ul><ul><ul><li>Father: Mohamed Abdou (Engineer) </li></ul></ul><ul><ul><li>Mother: Soheir Abdelrahman (HR Manager) </li></ul></ul><ul><ul><li>Personal: </li></ul></ul><ul><ul><li>I am highly interested in traveling the world, meeting new people everyday and knowing more about different cultures. I enjoy living a fast paced life and I live by the saying “Work hard play hard” which is why I am also driven in my daily life by a sense of daily accomplishment. </li></ul></ul><ul><ul><li>I am always excited about working-out and driving sports cars. </li></ul></ul>
  3. 3. Brand Identity <ul><ul><li>Athletic </li></ul></ul><ul><ul><li>Outgoing </li></ul></ul><ul><ul><li>Insightful </li></ul></ul><ul><ul><li>Instinctive </li></ul></ul><ul><ul><li>Smart </li></ul></ul><ul><ul><li>Determined </li></ul></ul>
  4. 4. Personal Statement <ul><ul><li>Motto: “where there is a will there is a way” </li></ul></ul><ul><ul><li>As a professional marketer I rely on two main aspects for success. A strong will and a smart approach taking everything that comes my way as an opportunity for success </li></ul></ul>
  5. 5. Brand Attributes in common with the new BMW coupe Productive, Ambitious, Energetic, smart, & Creative
  6. 6. Brand Strengths Confident Articulate Positive Attitude
  7. 7. Brand Personality Role model: My parents My father has fought so hard throughout his life. He has faced so many disappointments and he never gave up. He continues to live on till this day with his disappointments but never quits. My mother continues to invest all her money in me because she believes in me. She is living proof to the saying “behind every successful man is a woman”.
  8. 8. Brand Pillars <ul><li>Credibility </li></ul><ul><ul><li>Passionate marketer, I would do it everyday for the rest of my life. </li></ul></ul><ul><ul><li>Understanding both perspectives of clients and agencies. </li></ul></ul><ul><ul><li>Diversified work experience in marketing e.g. PR, advertising and Corporate Communications. </li></ul></ul><ul><ul><li>Achievements : </li></ul></ul><ul><ul><li>- BA in Political Science & Mass Communication from top University in Egypt (AUC). </li></ul></ul><ul><ul><li>- Certified Marketer from the UK. </li></ul></ul><ul><ul><li>- MBA in marketing from one of the top business schools in the Netherlands. </li></ul></ul>
  9. 9. Brand Pillars (cont’d) <ul><li>Project Management </li></ul><ul><ul><li>Getting a project done is like having an intense workout, you don’t leave until it is done. </li></ul></ul><ul><ul><li>I do my job with the same passion that I use for my workouts. </li></ul></ul><ul><ul><li>Thinking out of the box is manifested by my positive attitude and in seeing everything as a window of opportunity and all negative events as potential for growth. </li></ul></ul>
  10. 10. Brand Pillars (cont’d) <ul><li>Networking </li></ul><ul><ul><li>Everyone has ideas that are worth listening to </li></ul></ul><ul><ul><li>Engaging in stuff that push me out of my comfort zone have always been the most beneficial in getting to know people and having a good time. </li></ul></ul><ul><ul><li>Knowledge and contacts are essential to my career development. </li></ul></ul>
  11. 11. Brand Pillars (cont’d) <ul><li>Track Record </li></ul><ul><ul><li>Launch of the brand Credit Agricole in Egypt (Calyon Bank). </li></ul></ul><ul><ul><li>Launch of the first news internet portal in Egypt known as Noozz.com. </li></ul></ul><ul><ul><li>Introducing the first Pan African award for journalistic excellence known as Siemens Profile Awards. </li></ul></ul><ul><ul><li>Establishing the first American Football Club in Egypt </li></ul></ul>
  12. 12. Brand Pillars (cont’d) <ul><li>Uniqueness </li></ul><ul><ul><li>Known amongst my professors to “think like a scholar”. </li></ul></ul><ul><ul><li>My most favorite classes in high school and university were marketing and Business. </li></ul></ul><ul><ul><li>I am into healthy competition </li></ul></ul><ul><ul><li>“ practice makes perfect” </li></ul></ul>
  13. 13. Brand Pillars (cont’d) <ul><li>Brand reputation </li></ul><ul><ul><li>Capability to convince people with my point of view and sell my ideas. </li></ul></ul><ul><ul><li>People insight and understanding of personalities. </li></ul></ul><ul><ul><li>Known to give good presentations and was chosen by peers to present our work in my MBA. </li></ul></ul><ul><ul><li>An eye on details & quality. </li></ul></ul>
  14. 14. Brand Strategy <ul><li>Brand Definition </li></ul><ul><li>“ Hisham Abdou, an ambitious man with a dream” </li></ul>
  15. 15. Brand Strategy SWOT Analysis Strengths Opportunities - Strong academic background - Job opportunity w/ Adabisc - Work experience - Opportunities for professional - Multicultural exposure growth in Qatar, UAE, Egypt - Experience in multinational co. - Improving my French - Language skills - Working for ADabisc Weaknesses Threats - Financial Crisis - No concrete job offers - Financial Crisis
  16. 16. Brand Strategy <ul><li>Brand Perception by others </li></ul><ul><li>“ Movie star” </li></ul><ul><li>Well dressed / “looking good” </li></ul><ul><li>Insightful about people </li></ul><ul><li>Helpful </li></ul><ul><li>Confident </li></ul>
  17. 17. Brand Strategy <ul><li>Strengthening the brand </li></ul><ul><li>New ways to establish new contacts </li></ul><ul><li>Utilize social media e.g. LinkedIn and a website </li></ul><ul><li>Selective with new contacts </li></ul>
  18. 18. Brand Strategy Brand Identity System The brand would express the following: - Success - Healthy lifestyle - Trendy and up-to-date fashion - Outgoing
  19. 19. Brand Strategy <ul><li>Integrated Marketing </li></ul><ul><li>Strategy </li></ul><ul><li>Use of social media e.g. Facebook, LinkedIn and msn to connect with the target audience. Create an interactive fan base for ADabisc fans </li></ul><ul><li>Reinforce the brand through direct interactive efforts with the target audience based on face to face conversations to promote the brand </li></ul><ul><li>Forward e-mails help sustain contacts with the target audience </li></ul><ul><li>Establish my own website and invite people to engage in it and promote sports topics and other activities e.g. Tiesto party in Qatar </li></ul>
  20. 20. Brand Strategy <ul><li>Tracking System & evaluation </li></ul><ul><li>Monitoring the interaction on the website and number of visitors </li></ul><ul><li>Track frequency of visits and/or comments on my photos on Facebook </li></ul>
  21. 21. Thank You