Tyre Miller-Whitfield is an 18-year-old from Dallas, Texas who is pursuing a degree in sports and marketing. His goals are to land an internship in the sports industry, get a marketing job for the Dallas Cowboys, and eventually become the Vice President of the Cowboys. He has leadership experience as a team captain in various sports and as a supervisor. His skills include time management, problem solving, and communication.

1. PERSONAL BRAND EXPLORATION
Tyre Miller-Whit
fi
el
d
Project & Portfolio I: Week
1
May 5, 2021

2. My name is Tyre Miller-Whit
fi
eld and I come from
Dallas,Texas . I Am 18 years old and I have
many goals that I want to achieve in the industry.
I believe that my past makes me well prepared
to lead people and help run a business. I say
this because for every sports organization I was
apart of I was always the team captain and my
coaches always told me that I was born with the
skills to be a leader. My number 1 goal is to
become the Owner or vice president of the
dallas Cowboys. Since my passion is sports I will
do anything I have to just to meet this goal. I will
work hard everyday so I can be a step closer to
meeting this goal.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles
:
• Marketing researcher
• Director of event operation
s
• Sales & Marketing Of
fi
cer
Hero Brand archetype - Being able
to show you can overcome
challenges makes it perfect for me
to become a director or of
fi
cer of
different operations.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]

4. • DEMOGRAPHICS: The
percentages of male to female
is 61% to 39% in the NCAA
Promotions/Marketing Manger
.
• Ethnicity percentages: White
81%, Black 8%, Hispanic 3%
• PSYCHOGRAPHICS: Inreset in
Football and have a high work
ethic to meet high expectations.
A driven motivation to succeed
no matter what
.
• IDEAL AUDIENCE MEMBERS
:
• Dallas cowboys
• Baylor bears
• NFL
Recruiting and hiring managers at the NFL level
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• To land a internship in the sports industry
.
Mid Term: (2025
)
• Get a Marketing job for the Dallas Cowboys
.
Long Term: (2040
)
• Get promoted to the VP of the Dallas Cowboys
.

6. SKILLS ANALYSIS
Notable Skills & Current
Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current
Pro
fi
ciencies:
Google Drive 60%
Graphical 40%
Leadership 50%
Time management 50%
SOFT
HARD
Social Medi
a
CRO and A/B 45%
Sales 75%
Analytical 25%
SOFT
HARD

7. I help others who do work hard by giving
them my full attention and work ethic.
PROMISE

8. CREDENTIALS
Work Experience
:
• Moes, Shift supervisor
• Braums, employee
Education:
• Sports and marketing, B.S., Full Sail University (2023)
Volunteer Work:
• Volunteered at the women’s national
wrestling tournament in 202
0
• “The Church @ fort worth” feeding the
homeless.

9. COMPETITION
Jerry Jones Jr
Industry Experience
:
• 25 years
Education
:
• Political science and law Degree
Leadership Experience
:
• Vice President of the dallas cowboys.
• Chiefs Sale and Marketing Of
fi
cer.
Skills and Pro
fi
ciencies
:
• Leadership
• Organisation
• Commercial awareness
Tyre Miller
Overall Online Presence
:
• Many connections in the industry. Headshot is really
professional. Pro
fi
le well detailed. Yes has some
published articles. Very active on social media. Couldn’t
fi
nd his LinkedIn account
.
• Grade: Superior, 100 out of 100
Industry Experience
:
• None
Education
:
• Sports and marketing degree
Leadership Experience
:
• Wrestling team captain for two years
.
• A supervisor for one year at Moes.
Skills and Pro
fi
ciencies
:
• Time management
• Problem solver
• Communication
Overall Online Presence
:
• Still looking for connections., banner image not
customized. Somewhat Professional. Not as detailed.
No published articles. Very active on social media. No
LinkedIn account
?
• Grade: Poor, 25 out of 100

10. COMPETITION
Jeff Schwartz
Noteworthy Experience
:
• Schwartz established Excel Sports Management in
2002
.
• He represents a number of NBA superstars, including
Kemba Walker, Kevin Love, Andre Drummond,
LaMarcus Aldridge.
Tyre Miller
HEADSHOT
Industry Experience
:
• 29 years
Education
:
• Degree in law
Skills and Pro
fi
ciencies
:
• Negotiation
• Writing skills
• Communication
Overall Online Presence
:
• Many connections in the industry. Headshot is really
professional. Pro
fi
le well detailed. Yes has some
published articles. Very active on social media. Couldn’t
fi
nd his LinkedIn account
.
• Grade: Superior, 100 out of 100
Industry Experience
:
• None
Education
:
• Sports and marketing degree
Leadership Experience
:
• Wrestling team captain for two years
.
• A supervisor for one year at Moes.
Skills and Pro
fi
ciencies
:
• Time management
• Problem solver
• Communication
Overall Online Presence
:
• Still looking for connections., banner image not
customized. Somewhat Professional. Not as detailed.
No published articles. Very active on social media. No
LinkedIn account
?
• Grade: Poor, 25 out of 100

11. BRAND POSITION
For Recruiting and hiring managers at the NFL
level who need a Marketing manager, I provide
quality work that I do a lot of research on because
if you really put time into your work and
fi
nd the
deep information on your customers you could be
able to sell to any one and keep your audience
coming back to you.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• XFL
‣ 2/9/2019 | Arlingto
n
• Orlando Magic
‣ 5/9/21 | Orland
o
• Dallas Cowboy
s
‣ 8/5/21 | Ohio
Digital Marketing
• Primary Content: I will create different T shirts with designs
of one of my personal brand
.
• Primary Tools: I will use instagram to promote and sell my
items. I will promote my item twice a week on my personal
account and sell them on my business account
.
• Website: I will use it to help build up my skills and promote my
self out to others.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I seek a mentor that has already been in the industry
and knows the way to be succussfull in it. They should
have a lifestyle to keep working hard and moving
forward, never backwards. 2023. PARTNERSHIP
Formal Education
• Sports and Marketing 2023
Technical Skills
• Start marketing out a brand on social media - NFL,
JULY 2021
• Come up with more creative ways to market out to
people - NFL, April 2022
• Learn more about adobe illistrator and photoshop -
NFL, June 2022
Soft Skills
• Lead my coworkers to become a better leader - Moes
May 202
1
• Solve different issues that the NFL goes through - NFL,
July 202
1
• Focus on my self to be more self motivated -Me,
November 2021

14. Tyre Miller
You know How everyone doesn't know how they're
going to get to their dream job? Well, what I do is
Overcome. In fact, I dedicated my whole college experience to
fi
nd
connection so I could make it to my dream job and over come any obstacle
it takes to get there.
“

15. REFERENCES
Team Marketing Report. (2019, September 4). Dallas Cowboys.
https://teammarketing.com/profiles/dallas-cowboys/
NCAA Demographics Database. (2020, March 4). NCAA.Org -
The Official Site of the NCAA. https://www.ncaa.org/
about/resources/research/ncaa-demographics-database
Needle, F. (2020, October 6). What Is a Marketing Manager?
HubSpot. https://blog.hubspot.com/marketing/marketing-
management
Belzer, J., Belzer, J., Badenhausen, K., Sprung, S., Knight, B.,
Belzer, J., Belzer, J., Toporek, B., Badenhausen, K.,
Goldberg, W., Belzer, J., Belzer, J., Belzer, J., Barton, M.,
& Heitner, D. (20–12-22). Jeff Schwartz. Forbes. https://
www.forbes.com/profile/jeff-schwartz/?sh=660fe9e91f59
Jerry Jones Jr. (20–04-05). Dallas Cowboys. https://
www.dallascowboys.com/team/front-office-roster/jerry-
jones-jr