This presentation illustrates marketing & HR management of Hero Moto Corporation

1. HERO MOTO CORP.
MARKETING & HR MANAGEMENT
Presented By :
Abhishek Binit Kachhap

2. The “HERO MOTO CORPORATION”
 Started in 1984, as a joint venture between Hero Cycle and Honda.
 Formerly the name was Hero Honda, now its changed to “Hero Moto Corp.”
 Largest two wheeler Manufacturer in India.

3. EMPLOYEE BRANDING
 Factors on which the company can brand themselves as an Employer.
INSURANCE, HEALTH & WELLNESS
FINANCIAL & RETIREMENT
FAMILY & PARENTING
PERKS & BENEFITS

4. THE HR PRACTISES
 The best HR practices being used by the Company :
SAFETY POLICY
PERFORMANCE APPRAISAL
TRAINING & DEVELOPMENT
TALENT DEVELOPMENT
CONSTANT INNOVATION

5. CO’S PLATFORM & PROMOTIONAL TOOLS
 The different platform and tools used for creating the Employer Brand:
Multichannel
Marketing
Social
Media
Official
Websites
Print Ads
Video
Blogs &
Articles
Word of
Mouth

6. “
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THANK YOU*