4. Brief Intro of TATA MOTORS
Tata Motors Limited
company. It is the leader
segment, and among the
with winning products in
utility vehicle segments.
is India's largest automobile
in commercial vehicles in each
top three in passenger vehicles
the compact, midsize car and
The company is the world's fourth largest truck
manufacturer, and the world's second largest bus
manufacturer.
Tata Motors has been at the forefront of the Indian
automobile industry's anti-pollution efforts by introducing
cleaner engines. Therefore Tata Motors Limited is always
committed to understanding customer needs.
5. History
Tata group was founded by JAMSHEDJI TATA in 1945.
Tata motors is a part of Tata group.
Tata Motors was founded by RATAN TATA.
It tied-up with Daimler-Benz and entered Commercial
. vehicle segment in 1954.
In 1992, it entered Small vehicle segment.
The headquarter of Tata group is in Mumbai.
13. Plants
Jamshedpur:- Truck Factory, Engine Factory, Cab Factories.
Pune:-
Production Engineering Division,
press tools, fixtures, metal pattern and special tools
Lucknow:-
Manufacturing of Commercial Vehicles, modern Buses,
CNG Buses.
Patnagar:- Manufacturing of mini-truck Ace and the passenger carrier Magic.
Sanand:-
Manufacturing of Tata Nano.
14. “Most admired by our
customers, employees,
business partners and
shareholders for the
experience and value they
enjoy from being with us.”
15. “To be passionate in
anticipating and providing
the best vehicles and
experiences that excite our
customers globally.”
16. REPRESENTATION OF THE PROCESS
PROFIT FROM
SALES
MECHANICS
BUY A car
REFERS
CUSTOMERS
20. CORPORATE HUMAN RESOURCE
The Tata Motors Group employs over 59,000
people.
That people are as diverse as TATA
organisation, because they come from various
nationalities and ethnicities, have a wide range
of skill sets, knowledge and experience levels.
This diversity facilitates debate, dialogue and
fresh perspectives, and ingrains a lateral
thinking mindset across the organisation.
21. HR POLICIES
Caring, show respect, compassion and humanity
for colleagues.
Work cohesively with colleagues across the group
Encourages self-sufficiency.
Rotational assignments and cross-functional
mobility allow employees to grow.
Employees' relatives at Pune have been
encouraged to form various industrial cooperatives.
22. IT’S HR PHILOSOPHY
“Attract good people,
retain the better people and
advance the best people”
Proper utilization of assets
Motivating people to work hard
Selective hiring
Job fitting
Training program
Better working environment
23. Social Responsibility
•“A Company that cares about the future”
•Committed to corporate social responsibility.
•Signed the United Nations Global Compact.
•Environmentally-friendly products and technology
•Two main concerns:
•Reduction of pollution
•Restoration of ecological balance
•Cleaner Engines
•Advanced emission-testing labs
•Developing alternate fuel engines
•Encourages tree planting
24. CHALLENGES
Tata Motors relies heavily on its sales in India.
Tata Motors now faces stiff competition from fellow
compatriots like Mahindra, Maruti as well as
multinational brands like Toyota and Chevrolet.
It has faced controversy over developing the ‘Nano’.
Ashok Leyland, Tata's biggest competitor in the Indian
heavy commercial vehicle market.
