The document summarizes a presentation on the human resources department of Narayani Hero, a dealership of Hero MotoCorp Ltd. in India. It provides an overview of Hero MotoCorp as the world's largest manufacturer of motorcycles, and describes Narayani Hero as one of its benchmark dealerships. The presentation outlines the dealership's operations, including employee training programs, benefits, and recommendations. It also analyzes Hero MotoCorp's products, marketing strategies, and SWOT. Overall, the document summarizes an intern's experience working in the HR department of Narayani Hero dealership.

1. PRESENTATION
ON
HUMAN RESOURCE DEPARTMENT
OF
NARAYANI HERO
Bachelor of Business Administration (Batch: 2014-17)
AMITY GLOBAL BUSINESS SCHOOL
AMITY UNIVERSITY
NOIDA, UTTAR PRADESH
PRESENTED BY: SUMIT KISHORE OJHA
INDUSTRY GUIDE:Mr.Prashant
Mishra(GM)
FACULTY GUIDE: Miss.Mamta
Chawla (Faculty guide)

2. COMPANY INTRODUCTION
Hero MotoCorp Ltd. (Formerly Hero Honda Motors Ltd.) is the world's largest
manufacturer of two - wheelers, based in India. In 2001, the company achieved the
coveted position of being the largest two-wheeler manufacturing company in India
and also, the 'World No.1' two-wheeler company in terms of unit volume sales in a
calendar year. Hero MotoCorp Ltd. continues to maintain this position till date.
The Company's growth in the two wheeler market in India is the result of an
intrinsic ability to increase reach in new geographies and growth markets. Hero
MotoCorp's extensive sales and service network now spans over to 5000 customer
touch points. Company's new identity "Hero MotoCorp Ltd." is truly reflective of its
vision to strengthen focus on mobility and technology and creating global footprint.

3. NARAYANI HERO is the benchmark of Hero motocorp ltd.They are
been to this business from 2004.Previously it was known as Narayani
Traders,They were Ard under Dumka Automobiles.
On 26th jan.2008 They took another step towards the success,
NARYANI TRADERS becomes NARAYANI HERO
Narayani Hero have led to constantly set new benchmarks in customer
servicing. Their team consists of extremely knowledgeable and trained
experts who are continuing to help them increase their customer
base.
It has been constant endeavor to provide their faithful customers the
finest Hero experience. They promise to cater to all their needs and
give the best in products and services.

4. Ard’s of Narayani Hero

5. ARD’S Pictures

6. Mission

7. Strategy

8. RESEARCH OBJECTIVES
Hands-on experience of the real world organization,
To develop the skills required to handle the day to day
operation in a HR department of an organization,
To be prepared for the upcoming corporate challenges
by experiencing real time working environment.
To find the best suitable organization to match both my
major and area of interest.

9. SWOT ANALYSIS
STRENGTH
1. Huge brand equity and one of the biggest
players in the two wheelers Indian market
2. Excellent R&D, and wide variety of
products in every segment.
3. Excellent distribution, over 3000
dealerships and service centers
4. Good advertising and excellent rebranding
from Hero Honda to Hero Moto Corp
WEAKNESS
1. Absence in the premium bike segment
2.High imports for its spare parts i.e. over
30% imports
3. Most of the products have similar features
and low on design and innovation
OPPORTUNITY
1.Two-wheeler segment is one of the most
growing industries
2.Export of bikes is limited i.e. untapped
international markets
THREATS
1. Strong competition from Indian as well as
international brands
2. Dependence on government policies and
rising fuel prices
3. Better public transport will affect two-
wheeler sales

10. PRODUCTS
The Company is engaged in the manufacturing and selling
of motorized two-wheelers, spare parts and related
services .
PLEASURE
MAESTRO
MAESTRO EDGE
DUET
ELECTRI
ACHIEVER
HUNK
CBZ-XTREME
CBZ -XTREME SPORTS
KARIZMA-R
KARIZMA ZMR
SPLENDOR +
SPLENDOR PRO
SPLENDOR I-SMART
SPLENDOR PRO-CLASSIC
PASSION PRO
PASSION PRO TR
HF-DELUXE
GLAMOUR
GLAMOR FI
ENTRY SEGMENT PREMIUM SEGMENT SCOOTER SEGMENT

11. STP & COMPETITION
STP
Segment
Young boys looking for fast
sporty bikes for Indian roads
Target
Group
Young boys in the age 18-30
middle class
Positioning
Every person has a hero and a
winner within one’s self
Competition
1. Yamaha
2. Bajaj Auto
3.TVS
4.Suzuki
5. Harley Davidson
6. Royal Enfield
7. Ducati

12. ACTIVITIES UNDERTAKEN
TTT-TRAIN THE TRAINEE
MEDICAL INSURANCE
DATA SHEET
STAFF PRODUCT
PURCHASE SCHEME

13. Research Methodology
A descriptive study tries to discover answers to the questions who, what, where,
when, and sometimes, how. The research attempts to describe or define a subject,
often by creating a profile of a group of problems, people, or event. This descriptive
study is popular in business research because of its versatility across disciplines.
The methodology is structured in three phases as follows:
Search process – the identification of potentially relevant literature
Screening process – the review of documentation on the list to derive the most
relevant literature and study models.
Analysis – analysis of the literature for better understanding and development of
model.

14. TTT program should be a regular exercise in the organization where
other supervisor should also get the opportunity to enhance their skills.
More team building and cross departmental exercise should be
introduced so that the departments can interact and come up with a
better package product to fascinate the customers.
Medical Insurance Data Sheet lacks the correct format for recording
dates. There as to be one format i.e,English (AD) to record the
dates.Current practice confuses the recipient of the data.
RECOMMENDATIONS

15. CONCLUSION
It is concluded that an absolute worthwhile experience working at the Narayani
Hero.
The friendly welcoming staff and the space they have created for a trainee/intern
allowed me with an ample opportunities to learn and to know myself as a worker.
This experience brought out my strength and also the areas I needed to improvise.
It added more confidence to my professional approach, built a stronger positive
attitude and taught me how to work in a team as a player.
The primary objective of an internship is to gather a real life working experience
and put their theoretical knowledge in practice. I am grateful to the entire team of
HRD of the organization for their support to make my working experience truly
rewarding.
Especially working in this department made me realize my competencies and level
of understanding regarding the human resource.

16. BIBLIOGRAPHY
Books / Journals
•Strategic Approach to Human Resource Management: Concept, Tools & Application,
Atlatic Publishers & Distributors, 2006, New Delhi.
•Article on Human Resource in 21st century by Dr . Dinesh Kumar Murgesan.
Websites & Others
•www.heromotocorp.com
•Annual Report
•Naryanihero.heromotocorpdealers.com