Company Name Yamaha Motor Co., Ltd. Founded July 1, 1955 Capital 85,688 million yen (as of September 30, 2013) President Hiroyuki Yanagi Employees (Consolidated) 53,958 (as of December 31, 2012) Parent :10,180 (as of December 31, 2012) Sales (Consolidated) 1,207,675 million yen (from January 1, 2012 to December 31, 2012) Parent: 474,589 million yen (from January 1, 2012 to December 31, 2012)

1. ANOOP . P
P13164
BUSINESS UPDATE

2. CONTENTS
 Company details
Vision Statement
Yamaha Products
Sources of Promotion
Emerging Markets
Competitors
SWOT Analysis
 CSR

3. TYPE
PUBLIC
FOUNDED ON
OCT 12,1887
HEADQUARTERS
IWATA
SHIZUAKA,JAPAN
CEO
GENICHI KAWAKAMI
NO OF EMPLOYEES
52,000

4. VISION STATEMENT

Establishing „YAMAHA‟ as the
“exclusive and trusted brand”
of customers by “creating
kando”( touching their hearts).

6. 
Yamaha to export sports bike to Japan
from India.
- First in the history of Indian 2
wheeler market
- First shipment of 300 motorcycles
with 150cc

Yamaha to make worlds cheapest bike
- Called as nano of motorcycles
- Price around Rs 27000.

7. YAMAHA -WORLD

8. Revenue US$15.9 billion
 Operating Income US$189.3 million
 Net Income US$ 225.5 million
 Market share of 3% in motor cycles and
16% in scooters.
 Company sales increased by 13.2 % for
the year January 2013


9. 








Motorcycles
Sport bikes
Commuter Vehicles including scooters
Recreational Vehicles — All-terrain vehicles and
snowmobiles
Boats — Powerboats, sail boats, utility boats and
custom boats
Marine Engines — Outboard motors, electric marine
motors, marine diesel engines
Electric bicycles
Automobile Engines
Golf cars

10. Musical Instruments
 Piano’s , keyboards
 Guitar’s , Drums
Electronic and Entertainment Instruments
 Speaker systems
 Headphones
 Blue ray players
 AV receivers and amplifiers

11. 

JOHN ABHRAHAM
DEEPIKA PADUKONE

12. 
Very less fuel efficiency
- Around 13km per liter

More pollution
- 2 stroke engine
- Dual silencer

14.  First
bike launched in the year 1985
 First lightweight motorbike in India
 100 cc bike
 2 stroke engine
 Tough competitor for other biking
giants

15.  Television
advertisements
 Newspaper advertisements
 Movies
 Uses of their Sports bikes
 Celebrities

16. 
Yamaha is now concentrating on
tapping rural markets for larger sales.

The two wheeler industry in India
registered a de-growth of -0.2% Jan-April
2013) while Yamaha registered a 22%
growth rate.

17. 





HERO
HONDA
BAJAJ
KTM
TVS
SUZUKI

18. Strengths:
 Excellent branding, advertising
 Yamaha Motor Corporation has over 39,000
employees
 Produces long lasting products
 Well established and trusted
Weakness:
 Yamaha has narrow product line in Indian
market
 Lesser fuel efficiency

19. Opportunities:
 Products are cheaper than Honda
 Growing demand in the market
 Innovative products
 Banks are willing to give motorcycle
credits
Threats:
 Increasing number of players in the
market
 Raising raw material costs
 Lower reselling value than Honda

20. Reduction of co2 emission from
manufacturing processes.
 Adopted 3R Concept ( Recycling, Reusing
and Reducing )
 Beach clean up
- 600 employees , family members, and
interested persons participated in the event
in 2012.


21. THANK YOU !