Hero Moter is a large Indian conglomerate that began as a bicycle components manufacturer in the 1940s. It has grown to become the world's largest motorcycle manufacturer, producing over 3 million motorcycles annually under the Hero Honda brand. The Hero Group philosophy focuses on providing affordable transportation products to customers while also caring for employees and business partners. It emphasizes engineering satisfaction for all stakeholders through quality products and an innovative culture.

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2. HERO MOTER

3. INTRODUCTION"Hero", the brand name symbolizing the steely ambition of the Munjal brothers, came into being in the year 1956. From a modest manufacturer of bicycle components in the early 1940's to the world's largest bicycle manufacturer today, the odyssey was fueled by one vision - to build long-lasting relationships with everyone, including workers, dealers and vendors. This philosophy has paid rich dividends through the years.

4. ABOUT HERO Hero Group ranks amongst the Top 10 Indian Business.Boston Consulting Group has ranked Hero Group as one of the top ten Business Houses on Economic value, in India.The Hero Group is recognized as a long term partner and an ideal employer:Group Chairman, Mr Brijmohan Lall Munjal received the coveted "Ernst & Young Entrepreneur of the Year" award for 2001.Hero Honda Motors was ranked 3rd amongst top Indian companies Review 2000 - Asia's leading companies award (2004) by Far Eastern Economic Review.Business Houses coHero Honda Motors is the World's largest manufacturer of two-wheelers with annual sales volume of over 3.0 million motorcycles.

5. PHILOSOPHY OF HEROThe Hero Group philosophy is: "To provide excellent transportation to the common man at easily affordable prices and to provide total satisfaction in all its spheres of activity." Thus apart from being customer-centric, the Hero Group also provides its employees with a fine quality of life and its business associates with a total sense of belonging."Engineering Satisfaction" is the prime motive of the Hero Group and it has become a way of life and a part of the work culture of the Group. This is what drives the Group to seek newer vistas, adopt faster technology and create quality driven products to the utmost satisfaction of customers, partners, dealers and vendors.

6. Contd…Hero Honda Motors was ranked 3rd amongst top Indian companies Review 2000 - Asia's leading companies award (2004) by Far Eastern Economic Review.Business Houses coHero Honda Motors is the World's largest manufacturer of two-wheelers with annual sales volume of over 3.0 million motorcycles.Hero Honda Motors has been awarded the highest rating for Corporate Governance (2003) by CRISIL - India's Leading Ratings, Risk & Advisory Company and as the Best Governed Company in private sector(Dec 2004).

7. VISION OF HEROWe, at the Hero Group are continuously striving for synergy between technology, systems and human resources to provide products and services that meet the quality, performance, and price aspirations of the customers. While doing so, we maintain the highest standards of ethics and societal responsibilities, constantly innovate products and processes, and develop teams that keeps the momentum going to take the group to excellence in everything we do.

8. FIVE CORE STRENGTHSBest-in-breed products and solutions Global Scale Achieving excellence in Diversified Businesses Maximizing Customer Value Efficient Asset Management

9. Hero Honda was ranked at number 3* amongst the top tenIndian companies by Far Eastern Economic Review – April2004

10. Hero Group’s Ability to CompeteThe Group has a proven track record of managing long term relationships with its domestic as well as global partnersThe Group has demonstrated capabilities to manage a large pool of people (23,000+ employees) which is a pre-requisite for success in this businessThe Group has consistently exceeded customer expectations by understanding their needs both expressed and impliedThe Group’ s value proposition is based on providing value for money by managing cost (without compromising on quality) and efficient use of resourcesThe Group has attained leadership position through its service orientation

11. Hero Group has built leadership positions primarily due toits belief in the following principlesUnderstanding stakeholder (incl. international partners and customers) expectations and delivering value for moneyManaging relationships Creating a Performance culture “Partnership Approach” with ancillaries Efficient Current Asset Management Accepting and using ever changing technology as a facilitator Strong quality and process orientation

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