This document discusses the marketing strategies of Hero Honda Motors Limited, the world's largest manufacturer of motorcycles. It provides an introduction to the company and its history as a joint venture formed in 1984 between Hero Group of India and Honda of Japan. It then outlines Hero Honda's integrated marketing communication approaches, including advertising campaigns, product refreshes, segmentation, sales promotions, and corporate social responsibility initiatives.

1. INTEGRATED MARKETING COMMUNICATION Driven By The Trust Of Our CustomersPRESENTED BY- VARUN BHATIA VARUN KALIA SURINDER JAIN TRIPT TANEJA GOURAV MUKHIJA

3. INTRODUCTIONHero Honda Motors Limited, based in Delhi, is the world's Largest manufacturer of motorcycles .

4. A joint venture that began in 1984 between the Hero Group of India and Honda of Japan.

5. Hero Honda's Splendor is the world's largest selling motorcycle.

6. Total unit sold in year 2009-10 is over 4.5 million. FACTSType : Public company BSE:HEROHONDA M

7. Founded: January 19, 1984 in Gurgaon,Haryana, India

8. Headquarters : New Delhi, India

9. Key people: Brijmohan Lal Munjal (chairman & founder)

10. Toshiaki Nakagawa (joint managing director)

11. Pawan Munjal (CEO)

12. Industry: Automotive

13. Products: Motorcycles, Scooters

14. Revenue: U$ 2.8 billion

15. Website: www.Herohonda.comHISTORYHero Honda is world’s third largest 2-wheeler maker.

16. “THE LICENSE RAJ” : Customers in India were forced to wait 12 years to buy a scooter from Bajaj.

17. In the mid-1980s, Foreign companies permitted to enter the Indian market through minority joint ventures.

18. Four Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic Motor Company (Kinetic Honda)

19. The 2006 Forbes 200 Most Respected companies list has Hero Honda Motors ranked at 108. COMPETITORS

20. FORGET THE 4 PS…THINK OF 4 CS Forget product…study consumer wants and need.

21. Forget price…understand the consumer’s cost to satisfy that want or need.

22. Forget place…think of the consumer’s convenience to buy.

23. Forget promotions…the word is integrated market communication.MARKET SHARE OF MOTORCYCLES IN INDIAN MARKET

24. MODELSHero Honda Ambition 133,135

25. Hero Honda CD 100,CD SS, CD Dawn

26. Hero Honda Splendor , Splendor+ , Super Splendor, Splendor NXG

27. Hero Honda CBZ , CBZ Xtreme

28. Hero Honda Passion , Passion+ , Passion Pro

29. Hero Honda Karizma

30. Hero Honda Hunk

31. Hero Honda Pleasure

32. Hero Honda GlamourINTEGRATED MARKETING COMMUNICATION -WAY TO SUCCESSFuel efficient to marketing-led organization

33. Advertising campaigns

34. Product refreshes

35. Brand healthEmotional Branding

36. Segmentation and sub brandingGLAMOURSPLENDOR NXGKARIZMA ZMR

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