Zachary Benarroch skript for final pitch

1. VAULT
OF
ADVENTURE
Pitch By Zachary Benarroch

2. Vault of Adventure
◦ Adventure film magazine
◦ Description
◦ Vault of Adventure will be an Adventure film based magazine for the North London area.
◦ Online and print based.
◦ Purpose
◦ To promote local upcoming films.
◦ To entertain people.
◦ We are creating this magazine because there is currently no magazine especially targeted for North Londoners, and
number of new start up independent film companies all over the area.
◦ Vault will help to tell the story of these companies and give them the boost that they need.
◦ It will also let the readers and fans of adventure realise how many local films and productions are so near, with all the
developments in North London.

3. Content
◦ In our magazine we shall feature exclusive interviews with the stars of the film we will promote. This will also include
interactive games with them, that will be recorded and be viewable on the online version.
◦ The front covers will be pieces of art work (statement pieces), which are collectible by the readers.
◦ We shall also interview the film crew.
◦ We will have a main interview with the leading cast members of the film we are promoting.
◦ At the end of the interview we shall do a lighthearted game/quiz with the cast members to add comedic value.

4. Online version
◦ Free online version
◦ We will also have video versions of the interview on the online edition. There would be real potential for outtakes and
funny moments from the interview and game to go viral.
◦ This adds publicity and increases our audience.
◦ There shall also be smaller side interviews with the crew, covering life working on set.
◦ so we get a unique insight into film-making life and behind the scenes (BTS)
◦ The online distribution will be global, to target an international film audience - although the primary audience would
be London based. We shall promote the magazine through pop-up advertising.

5. Streaming Service
This is a streaming service that features 7,000 top
magazines.
Their monthly subscription cost is £7.99 a month, with
full access to all magazines.
Considering that magazine costs around £5 - £7 in the
high street, this subscription cosy seems very
reasonable.
Their USP is that they provide access to a wide range of
niche and popular British magazines, as it is a UK
Apple News brings you the “worlds best journalism, all in
one place”
It contains hundreds of top online titles.
Their monthly subscription (AppleNews+) is £9.99 a
month.
Compared to Readly it is relatively expensive.
Apples USP is its privacy, as they do not share your
reading history with advertising companies.
Most of the content is either American or international.

6. VaultVue
◦ VaultVue is my bespoke online streaming service for the online version of, Vault Of Adventure.
◦ Based on my research other streaming services charge a subscription, but VaultVue would be
free.
◦ We would raise money through lots of advertising rather than subscriptions.
◦ Initially, the only title on VaultVue would be, Vault of Adventure. If another online magazine
wanted to use the streaming service, we would happily add their title.
◦ So this means there is potential for growth.
◦ When we get 6+ titles we shall start a charge of £1.99 a month, with the price increasing as
the number of titles grew. We would need to increase our prices to cover our admin costs.
◦ I have designed versions if the logo for the VaultVue app.

8. Logo
This was my original
design for the logo.
As you can see it does
not correlate with my
colour scheme at all.
This is the second, and final
version of my design.
This version correlates with my
colour scheme
As you can see
In the corner.

9. Deciding
Versions
Version 1
• With ribbing
With this ribbing round
the outer circle, gives
connotations of a vault
door.
Version 2
• Without ribbing
Without ribbing it looks cleaner and
more modern.
I have decided to go with
version 1 as it links more to our
magazine.

11. Unique selling point (USP)
◦ Our USP is our statement piece, collectable artwork, as our front covers.
◦ Layout

12. Double Page Spread
◦ Interviews
◦ We will also have video versions of the interviews on the online edition.
◦ This will entice readers because they will want to hear what they have to say about their own film and characters.
◦ At the end of the interview, we shall do a lighthearted game/quiz with the cast members to add comedic value. This is extremely important as
comedy will engage and entertain the audience, as well as adding value to the content.
◦ With smaller side interviews with the crew, for life on working on set. So we get an unique insight into film making life and behind the scenes
(BTS)
Our Content:
o Main interview with the leading cast members of the film we are promoting.
o Sample questions:
o When did first hear about the role?
o What are your thoughts on your character?
o How did you get along with the cast and crew?
o Interview with crew
o Sample questions:
o What is your role in the crew?
o How and when, did you get into the business?
o What is your most memorable experience?

13. Game/ Quiz/ Q&A
Interaction is key
◦ Every month our guests would take part in a quiz/ game/ Q&A
◦ Quiz} Vamaños Vaults: A timed Quiz with 5 seconds to to answer a question, before the contestant gets an electric shock. E.G:
◦ Name a animal beginning with V
◦ Name a crime beginning with V
◦ Gam}Whisper Vault: this is where we would get one actor to read out lines that the other actors character says during the film, while they
have noise cancelling headphones on, and they have to guess what line was said by lip reading.
◦ Q&A} Mysterious Vault, this is where we get actors to give us a tour of their favourite room and it’s contents, and why it’s so special to
them.
◦ VROOM VROOM VAULT: this is where the guest takes us for a drive in their favourite car, while sharing stories.
◦ We will also have video versions of the interview on the online edition.
◦ There would be real potential for outtakes and funny moments form the interview and game to go viral, which adds publicity and increases our
audience

14. Research - Viral Interviews

15. Colour Scheme + Fonts
• I would like to create a modern,
sophisticated and stylish aesthetic. This is
because I would like to make my product look
professional and premium,
Cover lines:
This has a
futuristic feel
Masthead:
This font adds a sense
of mystery and
adventure.
Body copy:
This is a clean
font that’s clear
and not too
distracting.

16. My
Moodboard

17. DIGITAL MOCK UPS
– PROCREATE

20. DIGITAL MOCK UPS
– PHOTOSHOP

24. Target Audience
◦ Gender:
◦ Primary target audience would be male, the secondary audience would female.
◦ Race:
◦ We would be targeting all races for primary and secondary audiences.
◦ Class:
◦ The primary audience would be, A,B,C1. This is for people with higher incomes.
◦ The secondary audience would be targeting C2, D,E. this is for people with lower incomes.
◦ Age:
◦ Our primary ages are 18-25, our secondary audience would be 26 to 60.
◦ This is very popular genre with a large readership for the magazine. Research shows that “action adventure” films are the
highest grossing films of 2022, and that the product appeals to 90% of men and 85% of women.

25. Advertising
◦ To advertise for a print-based and online magazine.I would use a
◦ mix of digital advertising methods to reach a broad audience and build a loyal readership. By focusing on creating
high-quality content and engaging with our audience, we can establish our magazine as a trusted source of
information and entertainment.
◦ To effectively market Vault Magazine, I would use various strategies including social media advertising, influencer
marketing, and email marketing. Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn offer
targeted advertising tools that would enable me to showcase Vault's content and benefits to specific demographics
and interests. Additionally, I would leverage the influence of social media influencers who have large followings
and align, Vault's brand to promote our magazine to their audiences. Finally, I would use email marketing to cost-
effectively reach subscribers who have already expressed interest in Vault Magazine, by creating visually
appealing newsletters that offer exclusive content, previews of upcoming issues, and special offers.
◦ Print advertising I would place print ads in relevant publications and local newspapers to increase visibility.
◦ Posters in local shops and

26. Marketing, Promotion and Advertising
◦ There will be a competition to win tickets to the film premier, through quizzes based on adventure films.
◦ We shall include a QR code to the information of the online competition.
◦ This will create interaction from the audience and creates brand loyalty.
◦ Limited edition first issue with numbered copies (1/250). This will create a hype for the magazine and will create more buyers and will add
value and exclusivity to the brand. This will also make the magazine appeal to collectors.
◦ There will be vouchers - but only in the first issue - for money off the annual subscription, and also a free gift.
◦ This is from research about magazine subscriptions, e.g. each edition of the Beano offers a different free gift with every yearly subscription.
◦ Advertising
◦ Posters in local shops, cinemas, galleries, cafes and newspapers.
◦ On social media, we would devise a multi-platform online marketing strategy.

27. Distribution
◦ We shall use 2 different formats for this magazine:
◦ online and print based.
◦ The print based edition will target the local areas.
◦ we would approach local shops to stock and sell our magazine. We shall also distribute copies via coffee shops
galleries, and local Cinemas, the reason for this is that film fans that might use those facility’s.
◦ We shall also stat distributing in local supermarkets such as: Sainsbury’s, Tesco’s, Waitrose…
◦ The online distribution would be global, this would target an international film audience although the primary audience
would be london based. We shall promote the magazine through pop up advertising.

28. Paper Stock
◦ The materials for this magazine will be thick gloss paper for the front and back cover.
◦ Then matte for the rest of the 48 pages inside .
◦ We shall be using recycled materials where ever possible.
◦ The 48 Matt pages in each copy will be made out of recycled paper. This will reduce our carbon footprint and show
that as a business, we support and promote sustainability.
◦ This shall also appeal to our target audience of 18-25.

29. Pricing
◦ The pricing of my magazine (print version) will cost:
◦ £4.99 + free online version.
◦ The pricing for the year subscription will cost:
◦ £45.
◦ This is because each piece of paper costs around 1.5p and with all the printing costs the total cost of one printed page of the
magazine will be roughly 7p.
◦ The front and back cover will be thick gloss paper that shall cost around 9p each.
◦ There will be a total of 50 pages in the magazine including the front and back, therefore this magazine will cost:
◦ £3.54 (0.07 x 48 + 0.18 = 3.54) to print in total.
◦ We shall make a profit of £1.45 per purchase of the print magazine.

30. Personnel and budget
◦ Personnel
◦ Camera men /Sound recordists
◦ Editors /Designers
◦ Journalists
◦ Manager /Pr and marketing /Social media
◦ Biggest overhead are personnel costs.
◦ We need to limit personnel, to a minimum.
◦ This would involve combining roles as seen above.

31. THANK YOU!
WE HOPE TO WORK
WITH YOU SOON!