Primary research results

1. Primary Research Results
Name: Alex Westbrook
Center Name: St. Andrew’s Catholic School
Center Number: 64135

2. These results would suggest that the majority of people (or at least the
majority of those who are of a similar age to me) do not actively watch
soaps, in fact, 70% of the respondents never watch soap operas. With only
14% of respondents that actively watch soaps. This could suggest 1 of 2
things. Either Soap Operas in general are a niche market and so only appeal
to a select few, or, due to the average age of the respondents, it could
connote that soap operas have a much older target audience and therefore
appeal to middle-age/elderly people.

3. The majority of respondents that watch soap operas chose
Eastenders as their favourite soap opera. Therefore we shall
draw inspiration for our trailer from Eastenders and
Hollyoaks, the second favourite.

4. The two themes chosen by the respondents as the ones that would attract them to a soap opera
were Adultery/Forbidden love. All of the results received a significant amount of support
however due to Adultery/Forbidden love and Violence being the two most popular, along with
the fact that soap operas tend to explore these themes more regulary and within our trailer we
want to include the most thrilling and exciting themes in order to attract more people, violence
and adultery/forbidden love will be the two main topics of our trailer.

5. Despite almost 90% of respondents never having been
persuaded by a soap opera trailer, almost half (44%) of all
respondents said that they have found soap opera trailers
interesting and this could perhaps insinuate that if trailers do
interest them, then perhaps a certain trailer could persuade
them into watching a soap opera.

6. With 74% of those that responded to my rating soap operas 2 or
less out of 5 compared to other types of TV Dramas, it connotes
that the current soap operas that are available on UK television
are of a particularly low standard and therefore this could mean
that there is an open market for a new soap opera that appeals
much more to audiences.

7. With almost 80% of all the responses believing that soap operas appeal more
to women an therefore our trailer will need to contain themes that typically
appeal more to the female gender as for soap operas there is a wider female
than male fanbase.

8. The results of this question show a variety of different responses yet the most
popular of all settings are local pub, high street and school and therefore we
shall need to take these into consideration and try include as many of them as
possible as filming locations.

9. 90% of all respondents believed that adults and not teenagers were the main
target audience of soap operas. Of those 35% were elderly people and
therefore this would suggest that the adults are attracted to the more
mature/family orientated themes that perhaps would otherwise bore
teenagers.