Unit G324 Media Studies

1. The Academy Quantitative
Questionnaire
By Von Villanueva

2. I included this question to make sure
I am aware of how many males and
how many females took part in my
questionnaire and gave responses. I
felt that it was important to collect
responses from both genders
considering my soap opera trailer
was targeted towards both males and
females. As you can see, there were 6
males and 4 females who took part in
the questionnaire.

3. The primary target audience for my soap
opera trailer is 12-19 year olds, however, the
results show that 9 out of the 10 participants
were between the ages of 16 and 19.
Although none of the participants were
between the age of 12 and 15, one
participant was between the age of 20 and
23. I feel that by collecting results from
people with different ages will give me a
better overview on the thoughts on my soap
opera trailer.

4. This question made me aware of how often the
participants watched soap operas. This means
that I can collect results from people who never
watch soaps, watch soaps as often as they can
and also people who watch soaps daily.
Furthermore, I feel that the participants who
watch soaps daily will be more strict when
evaluating my own soap opera trailer as they
can compare it to other existing soaps. The
results show that 1 of the participants never
watches soaps, 2 of the participants watch
soaps as often as they can and finally 7 of the
participants watch soap operas daily.

5. There were a few themes present in my
soap opera trailer, however this question
informed me of the more prevalent themes
that the participants were able to identify.
50% of the participants thought that
‘relationships’ was the most prevalent
theme, whereas the other 50% found
‘disequilibrium’ to be the more prevalent
theme. This also means that the audience
may be more interested in relationships
and disequilibrium when it comes to soap
operas.

6. Many verbal and non-verbal codes
(diegetic/non-diegetic) were used
throughout the trailer which was used to
emphasize tension and even emotions in
certain scenes. 10% of the participants said
they did not particularly pay attention to
the diegetic and non-diegetic sounds which
leads me to believe that they were not
used effectively, therefore, as an
improvement I can use sounds in a more
creative manner for the viewer to notice.
On the other hand, 90% of the participants
found that the diegetic and non-diegetic
sounds were used effectively.

7. I was able to identify the camera
angles/shots/movements that the
participants found to be the most
interesting. 7 of the participants found
close-ups to be the most intriguing, 2
found the over the shoulder shot to be the
most intriguing and lastly the pan
movement intrigued just 1 participant.
These results suggest that I should repeat
the use of close-ups since that is the
camera shot type that the majority of the
participants liked.

8. It was important for my group to make
sure that the soundtrack/background
music was in parallel with the trailer as it
gives a sense of professionalism which
was our aim. However 1 of the
participants did not notice whether the
tempo of the music synchronized with
the trailer. This suggests that we should
improve the music by either increasing
the volume or editing it in a certain
manner. Although, 9 of the participants
responded that the tempo of the music
did in fact synchronize well with the
trailer.

9. Jump cuts were used a couple of times
in our trailer to demonstrate a sense
of disequilibrium, but whether the
viewers found it interesting or not was
the question. The results suggest that
the jump cuts were used effectively as
100% of the participants found the
jump cut scenes interesting.

10. The cartoons were a ‘hit and miss’ when it
came to soap operas since they are not
conventional to soaps, evidently, since no
other existing soaps contain cartoon
images. However I gained positive results
as 0% of the participants said the use of
cartoons were not very effective. Instead,
10% of the participants said the use of
cartoons were effective, and 90% of the
participants found that the use of
cartoons were used very effectively.

11. My group and I hoped that people found our
soap opera trailer to be authentic since
many aspects were similar to the ‘Waterloo
Road’ soap which is why we tried to include
unique features that would hopefully
differentiate from other soaps. 40% rated
our soap a 4 out of 5 in the authenticity
scale and 60% rated our soap a 5 which
means the majority of the participants
found our soap to be very authentic.