2. Soap Opera Survey
Due to this response we aimed
our Soap Opera at the ‘working
class’ (Hartley) as they received
(90%) of the responses.
Furthermore, as the chart
demonstrates, 60% responses
said they were aimed at females
compared to males. However,
we wanted to challenge the
perception of our target
audience and therefore
included forms of potential
violence through the form of a
‘dream’ which would seemingly
engage male as well as female
audiences.
3. Soap Opera Survey
9/10 people we sent our
survey to, said they would
prefer a multi-stranded
narrative to a single
narrative. However, instead
of this, our group decided
challenge the general soap
opera conventions with
elements of ‘difference’
(Steve Neale) and have
flashbacks within the dream
instead. We did to challenge
our target audience (16-
24year old males and
females) perception.
4. Soap Opera Survey
As the results demonstrate,
90% of responses said Soap
Operas are usually set in
neighbourhoods. Therefore
due to this, we decided to
have ‘community based’
locations like the pub that
recieved 60% of the vote,
the park that recieved 50%
and a bedroom that also
recieved 50% of the vote to
‘repeat’ (Steve Neale)
normal conventions.
5. Soap Opera Survey
This questions focused on the
character roles of people in the
Soap Opera genre. The response
received was straightforward as
70% of people saying that they
expect heroes and villains
(Propp), strong females
(Rebecca Feasey-2007), ‘Jack
the lad’ and the ‘young couple.’
Therefore, our group decided to
have a ‘villain’ as part of the
narrative. However, instead of
portrayed the woman in our
trailer as ‘strong’ we made her
the ‘damsel in distress instead’
to signify (De Saussure)
difference (Steve Neale) in our
trailer.
6. Soap Opera Survey
Most of our target audience
(80%-Drama and 80%-Murder
and 70%- Romance) said they
would prefer watching a Soap
Opera that consists of drama,
murder and romance in their
episodes. Hence, our group
wanted to ‘repeat’ (Steve Neale)
these conventions by having
drama through a ‘love triangle’
and by having aspects of
potential murder and suspense
through the theme of a ‘dream’
to engage the audience.
7. Soap Opera Survey
The dilemmas expected by our
target audience in a Soap Opera
were fairly even, as most people
said they’d expect to see family
problems, financial issues and
relationship problems. This is
because this genre mainly focus
on ‘middle class’ problems that
people are able to personally
identify with (Katz). Its also
suitable for ‘survivors’ (Maslow)
as audiences might want advice
with their own problems. Hence
the trailer for our Soap Opera
focused on mainly relationship
problems due to our target
audience of 16-24 year old males
and females.
8. Soap Opera Survey
In this question, I set out to
research how often people would
like to watch each episode of a
particular Soap Opera. The results
I gathered were fairly even as 30%
people said they would like the
soap opera to be aired on
television everyday and 30%
people said they would like to to
be aired weekly. However, 40%
people said they would prefer it
every other day. Furthermore, not
one person said they would watch
it on the weekend. Therefore, due
to the feedback received, our
group decided to have our new
Soap Opera only on weekdays.
9. Soap Opera Survey
8/10 people said they would
prefer having a cliff hanger at
the end of each Soap Opera to
keep the audience interested
in the narrative so that they
watch it every week. This
enabled us to create a
storyline that engages with
the target audience by having
Lily wake up at the end of the
trailer from her dream to find
herself in bed with the Villain
(Propp) which shocks the
audience and makes them
want to watch the series when
it comes out.
