Ancillary product poster - analysis task

1. Soap Opera Genre –
Ancillary Product
Analysis
Name:
Candidate Number:
Center Name: St. Andrew’s Catholic School
Center Number: 64135
OCR Media Studies – A2 Level
Unit G324: Advanced Portfolio

2. Tagline
The use of punctuation in the form of full stops
is particularly effective as it emphasizes the
importance and dramatic events that are due to
take place in the soap’s storyline.
Image – This posters main image is
rather enigmatic and does not reveal
much about the actual storyline yet the
mystique surrounding the image
attracts an audience and creates
intrigue
Synergy with social media
By including an eastenders hashtag, it gives fans ands
critics alike a platform to discuss and review the trailer
and upcoming series/episode(s)
Institution Logo
The institution logo is used to credit
ownership of the soap to BBC One

3. Image – The editing on the image
makes the characters appear as if
they are on fire which thus
connotes possible danger and
dramatic events within the
storyline.
Tagline
The particular verbal
codes of ‘forever’
arouses creativity and
emphasis, by
suggesting that such a
significant event will
take place within the
soap that will leave it
changed ‘forever’
Institution Logo
The institution logo is used to credit
ownership of the soap to BBC One

4. Student Exemplar Work – Textual Analysis
The verbal code
‘once in, never out’
creates an enigma,
suggesting that
something negative is
going to have, perhaps a
death, hence the name of
the soap ‘Hanging Hill
Lane’ . Death is a rather
‘repeated’ (Steve Neale-
1980) theme within soap
operas.
The poster uses synergy to allow the viewers to talk
about the soap opera before the new episodes are even
release, thus generating ‘hype’ for the soap opera and
enticing people to ‘tune in’ and view it.