Leveraging Social Media Communication Strategy
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This document provides an overview of leveraging social media for communication strategies. It discusses (1) the objectives of understanding social media, its power, and how it can be used, (2) how social media differs from the old internet by finding users rather than users searching, (3) how almost everyone uses social media driven by interests like comedy, music, and movies, (4) examples of how industries like film, fashion, music, entertainment, food, and gaming leverage social media, and (5) the key components of an effective communication strategy including defining objectives, creating engaging content, choosing appropriate platforms, and measuring results.
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Leveraging Social Media Communication Strategy
- 1. Leveraging Social Media: Communication Strategy Presented By Masum Chowdhury Manager, SBMD Asiatic Laboratories Ltd.
- 2. Objectives After the end of this presentation, you will able to understand the facts of – (a)Social Media (b)Power of Social Media (c)Social Media in Bangladesh (d)Communication Strategy
- 3. Typical Thoughts of Social Media • It‟s just a craze • There‟s no (Return on Investment) ROI • It‟s just for people under 30
- 4. Difference between the old Internet from New Internet Google : Search (You look for information) Social Media : Search (Information look for you)
- 5. Social Media Age Social Media = New Internet = Live Communication
- 6. Embracing the social media lifestyle • Be Yourself. Who you are in real life is who you are on social media • Be Adventurous. Try everything you possibly can. Adopt those you are comfortable with. • Be Social. Making more new friends online before meeting them offline • Be Honest. No one knows everything. Everyone makes mistake. Transparency is the best policy on social media. • Be Current. Mass Media reports. Social Media reveals. The real news is on social media.
- 7. What social media can do for you ? • • • • • • • Learn what people are saying about you Create buzz for events & campaigns Increase brand exposure Find new opportunities and customers Support your products and services Gain competitive intelligence Retain clients by establishing a personal relationship • Opportunities to be industry leader
- 8. Social Media
- 9. Social media describes technologies that people use to share content, opinions, insights, experiences, and perspectives by interacting with each other in an environment.
- 10. What is “Social Media”? An umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio. -- WikiPedia
- 11. [but wait.]
- 12. [isn‟t social media a medium?]
- 13. [social media includes all technologies operating in one environment...]
- 15. [What types of people?]
- 16. Almost everybody
- 17. Interests of Social Media users Below is a cross sample of the top 10 most commonly liked „general interests‟ on Facebook, which is the largest social network on the Internet. 1. Comedy — 19 million 2. Music — 13 million 3. Shopping — 11 million 4. Movies — 10 million 5. Coffee — 9 million 6. Lingerie — 8 million 7. Video games — 7.5 million 8. Animation — 7 million 9. Social networks — 6 million 10. Drama — 6 million
- 18. Expert Sentiment 93% of social media users believe a company should have a presence in social media. And 85% of social media users believe that a company should go further than just having a presence and should also interact with its customers. Cone, Business in Social Media Study, September 2008
- 19. Why we use Social Media To Interact: • Market Research • Public Relations • Customer Service • Collaborate • Network To Build: • Relationships • Loyalty • Authority • Brand Recognition • Customers!
- 21. Popular Sites for Monitoring • • • • • Google.com/alerts Google.com/trends Facebook.com/lexicon Search.Twitter.com SocialMention.com
- 22. Popular Sites for Learning • Mashable.com • AllTop.com • YouTube.com
- 23. Building a Tribe (Followers) • • • • • • • Blogs Facebook Twitter LinkedIn YouTube Podcasting Bookmarks
- 24. SOCIAL, DIGITAL AND MOBILE IN BANGLADESH we are social
- 25. BANGLADESH 142,319,000 TOTAL POPULATION 1,735,020 INTERNET USERS 2,110,720 USERS ON TOP SOCIAL NETWORK 79,677,000 MOBILE SUBSCRIBERS 25% 75% URBAN RURAL 1% INTERNET PENETRATION 1% SOCIAL NETWORK PENETRATION 56% MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
- 26. Internet PENETRATION In Bangladesh Grew By 80% In 2010 Alone
- 27. VS 2,110,720 1,735,020 FACEBOOK USERS IN BANGLADESH INTERNET USERS IN BANGLADESH SOURCE: FACEBOOK REPORTED FIGURES, NOVEMBER 2011, AND INTERNET WORLD STATS, NOVEMBER 2011
- 28. Leveraging the power of social media • The power of social media has a stronger impact in some industries more than others. 1. The Film Industry 2. The Fashion Industry 3. The Music Industry 4. The Entertainment Industry 5. The Food Industry 6. The Recruitment Sector 7. The Gaming Sector
- 29. The Film Industry Facebook is a great avenue for marketers and brands to connect with consumers. For movie studios, Facebook also offers a way to engage audiences and even directly sell tickets.
- 30. The Film Industry Sony has created its own in-house ticketing app for many of its films. The great thing about buying movie tickets via Facebook is that you can invite friends along with you.
- 31. The Film Industry Fox had a pretty in-depth Facebook campaign for Avatar, including apps and promotional tie-ins. Disney even offered movie tickets for Toy Story 3 via its Facebook Page, as pictured above.
- 32. The Fashion Industry • Today, fashion houses, designers, magazines and supermodels post pictures of the latest designs and trends across their social media profiles with the hope to interest potential customers.
- 33. The Fashion Industry • Fashion Industries utilize social platforms to forecast fashion trends, consequently securing future sales.
- 34. The Music Industry • We live in the digital age, a time where online content like videos and music have never been so easily produced, distributed and accessed by people all over the world.
- 35. The Music Industry Fortunately the music industry has learned to evolve in a way that incorporates the power of social media, realising that the public have changed the way they listen to, share and discover their music.
- 36. The Entertainment Industry & Electronic Media Entertainment industry involving electronic media uses social media to tease viewers with a sneak peek of an upcoming episode, post live updates as shows are in progress and host contests that invite viewers to vote for their favorite talent.
- 37. The Entertainment Industry & Electronic Media Social media has become a crucial tool for the electronic media that has taken viewership engagement to a whole new level.
- 39. The Food Industry Whether you want to announce the opening of a new restaurant, a change in the menu, an upcoming food festival or a new dish, social media offers the perfect platform.
- 40. The Recruitment Sector LinkedIn gaining tremendous acceptance, professional networking and finding new talent have become incredibly easy. Social media also helps employers do a simply background check on all potential recruits.
- 41. The Gaming Sector Connecting gaming applications with popular social media networks has allowed the gaming sector to create a sense of friendly competition. By giving games a social angle, this sector has been able to change its dynamics in unimaginable ways.
- 43. Communication Strategy Map • • • • • • • • • • 1. Target Audience 2. Objective 3. Content 4. Platform 5. Conversation 6. Collaboration/Integration 7. Readiness Assessment 8. Culture Change 9. Technology Trend (Capacity, Tools & Tactics) 10. Measurement
- 44. Content is King
- 45. Social Media Original Content It is about what YOU place to the AUDIENCE.
- 46. What are the attributes of great User-generated Content? • It makes us laugh, cry or think. (Emotional) • It gets to the point. (Clear and Concise) • It leaves us wanting more. (Engaging)
- 47. How to create customer-oriented content? • Creating Mind Map • Offering Scenario • Drawing Prediction • Conducting Survey • Generating Infographics • Providing Motivation and Inspiration • Encouraging Crowd-sourcing
- 50. KIDS THINK SOCIAL MEDIA IS ……..
- 51. Questions
- 52. THIS IS THE END OF OUR PRESENTATION. THANK YOU ALL