The document discusses how Brandwatch can be used for product development by listening to customers and finding opportunities. It provides examples of using social media data and Brandwatch tools to identify complaints about 3D TVs, opportunities in wearable tech and fitness trackers, and ideas from competitors. The key takeaways are to think about what consumers want, know your target audience, consider historical data, and ask customers and look at competitors.
The document discusses how Brandwatch can be used for product development by listening to customers. It provides examples of how Brandwatch was used to identify opportunities in wearable tech and issues with 3D TVs. The document encourages users to explore customer conversations, identify behaviors, and find opportunities beyond their own brand to develop new products and expand existing lines.
Kiosked and Brightcove have teamed up to educate online retailers on how to tell their story through video and more importantly how to directly drive revenue through video.
Building a Successful Omnichannel Strategy for Physical StoresOpenbravo
Our aim today is to introduce you to the Openbravo perspective on what is Omnichannel, what's driving this trend, and to talk specifically about the key opportunities and challenges that omnichannel presents for physical stores. By the end of the presentation, you should know what retailers need to put in place to succeed in this new environment in terms of technology and key capabilities (21 July 2016)
Creating an omnichannel retail experience that builds loyaltyPushON Ltd
This document discusses creating an omnichannel retail experience to build customer loyalty. It defines omnichannel marketing as delivering the right message to customers through the right channels at the right time. The document outlines examples of how companies like Slendertone, Elemis, and Screwfix have used tools like dotmailer to integrate customer data across channels and automate personalized marketing campaigns through email, websites, apps, and more. This helps drive engagement, conversions, and sales across the customer journey from acquisition to retention.
10 Striking Stats on the Impact of Omnichannel Marketing StrategyResulticks
A spotlight on omnichannel marketing strategy that is playing a key role in consumer engagement today, all supported by 10 industry statistics illustrating the Why, What and How around it.
The document discusses how businesses can use mobile technology to nurture customer loyalty. It notes that most consumers now use smartphones to shop and look up local businesses. While mobile advertising currently only makes up a small portion of total ad spending, the document advocates that businesses define an ideal customer experience, optimize their website for mobile, integrate loyalty programs into mobile experiences, and consider mobile-friendly emails, text advertising, and mobile apps to take advantage of customers' mobile usage and develop customer loyalty.
Savegenie E-Marketing Pvt Ltd is an e-commerce company that operates an online grocery marketplace in Gurgaon, India. The document discusses the Indian grocery market, competitors in online grocery, and Savegenie's business model and operations. It notes that the online grocery sector is growing due to increasing internet usage, but faces challenges like thin margins and supply chain management. The company was founded in 2014 and connects local grocery stores to customers through its website and delivery service. It aims to differentiate through price transparency and safe delivery.
The document discusses how Brandwatch can be used for product development by listening to customers. It provides examples of how Brandwatch was used to identify opportunities in wearable tech and issues with 3D TVs. The document encourages users to explore customer conversations, identify behaviors, and find opportunities beyond their own brand to develop new products and expand existing lines.
Kiosked and Brightcove have teamed up to educate online retailers on how to tell their story through video and more importantly how to directly drive revenue through video.
Building a Successful Omnichannel Strategy for Physical StoresOpenbravo
Our aim today is to introduce you to the Openbravo perspective on what is Omnichannel, what's driving this trend, and to talk specifically about the key opportunities and challenges that omnichannel presents for physical stores. By the end of the presentation, you should know what retailers need to put in place to succeed in this new environment in terms of technology and key capabilities (21 July 2016)
Creating an omnichannel retail experience that builds loyaltyPushON Ltd
This document discusses creating an omnichannel retail experience to build customer loyalty. It defines omnichannel marketing as delivering the right message to customers through the right channels at the right time. The document outlines examples of how companies like Slendertone, Elemis, and Screwfix have used tools like dotmailer to integrate customer data across channels and automate personalized marketing campaigns through email, websites, apps, and more. This helps drive engagement, conversions, and sales across the customer journey from acquisition to retention.
10 Striking Stats on the Impact of Omnichannel Marketing StrategyResulticks
A spotlight on omnichannel marketing strategy that is playing a key role in consumer engagement today, all supported by 10 industry statistics illustrating the Why, What and How around it.
The document discusses how businesses can use mobile technology to nurture customer loyalty. It notes that most consumers now use smartphones to shop and look up local businesses. While mobile advertising currently only makes up a small portion of total ad spending, the document advocates that businesses define an ideal customer experience, optimize their website for mobile, integrate loyalty programs into mobile experiences, and consider mobile-friendly emails, text advertising, and mobile apps to take advantage of customers' mobile usage and develop customer loyalty.
Savegenie E-Marketing Pvt Ltd is an e-commerce company that operates an online grocery marketplace in Gurgaon, India. The document discusses the Indian grocery market, competitors in online grocery, and Savegenie's business model and operations. It notes that the online grocery sector is growing due to increasing internet usage, but faces challenges like thin margins and supply chain management. The company was founded in 2014 and connects local grocery stores to customers through its website and delivery service. It aims to differentiate through price transparency and safe delivery.
Cybez Solutions is an e-business partner founded in 2009 with a young team of digital professionals. They provide integrated solutions including design and development of corporate websites and ecommerce portals. They also offer hosting solutions like web hosting and email hosting. Additionally, they assist with business promotion through search engine optimization, social media, email marketing, and lead generation campaigns.
Sheena Marie Unira is a Filipino citizen born in Manila, Philippines on January 15, 1990. She graduated from the University of the Philippines with a Bachelor of Science degree in Business Administration in 2012. After graduation, she worked as an assistant marketing manager for an electronics company in Manila for 3 years before relocating to the United States in 2015.
1) Vineet Nayar, CEO of HCL, sought to "destroy the office of the CEO" by empowering employees and making them the priority over the company through transparency and accountability.
2) Indian leaders prioritize developing human capital, guiding employees, and defining organizational culture, whereas Western leaders prioritize representing investors and leaving strategy to department heads.
3) Indian leaders motivate employees through a sense of mission and score higher on transformational leadership styles that encourage employees to care about organizational goals.
Supercharge Your Facebook Fans - Updated 11/28/12Swift Kick
These are our latest slides (11/28/12) for our presentation on how to Supercharge your Facebook Fans for more Likes and more Engagement. To learn more about Swift Kick, visit www.swiftkickonline.com.
This document summarizes a solar power plant project in Gujarat, India that delivers renewable energy while conserving water. The project spans a branch of the Narmada Canal to generate 1 MW of solar power using panels suspended above the water. This innovative design prevents evaporation and algae growth, saving an estimated 7 million liters of drinking water annually. The solar plant provides rural communities with reliable electricity while protecting a vital water source.
Leveraging social media for your career brendan dodds, dma2013Brendan Dodds
Leveraging the Power of Social Media for Your Career
This document discusses how to leverage social media to build connections and learn for your career. It outlines how to use social media for networking, building your reputation, and lifelong learning. It emphasizes contributing valuable content to build the right connections and followers, and learning from industry peers on social media. It also stresses managing your digital reputation by adding positive content and fixing any negative content online.
Hack Schooling Presentation for TIE Colorado June 2013Michelle Cordy
This document discusses hacker mindsets and how they can be applied to education. It suggests that students should work on personally meaningful projects instead of those they don't care about. Teachers are encouraged to treat students as co-developers and value their ideas. The document argues that applying hacker approaches could make education more engaging, help students find purpose and meaning, and better prepare them for democratic participation through skills like freedom of information and expression.
Leveraging Social Media Inside the OrganizationConnie Crosby
Word of mouth about good organizations starts inside those organizations. Turn employees into brand ambassadors by keeping them as satisfied workers, and leverage their influence. Social media tools, if employed to align with the organization's goals or strategies, can help achieve success. Includes best practices for employee social media policies.
Presented for Acuity Forums October 2009 in Toronto.
The document summarizes facts about alcohol and tobacco addiction. It notes that the younger a person starts drinking, the greater the chance they will become an alcoholic. People who use both alcohol and drugs are also at higher risk of dangerous interactions. Every day in the US, more than 13,000 children and teens take their first drink, putting them at greater risk of addiction. The document also provides statistics on tobacco use, noting it kills more Americans annually than wars, and that the majority of smokers want to quit but have difficulty doing so.
Tobacco companies spend $18 million per day on advertising campaigns that target people of all ages and groups in order to get more people, especially children and teenagers who make up 90% of new smokers, addicted to their products. The document discusses the targeting of underage groups, revealing that 86% of underage smokers choose three major brands, as well as statistics showing tobacco's health impacts like over 4,000 chemicals in smoke and 440,000 annual tobacco-related deaths in the US.
Tobacco kills approximately 440,000 Americans each year, accounting for one in five U.S. deaths, and half of all long-term smokers will die from tobacco-related illnesses. The document discusses tobacco statistics globally, noting that there are over 1.1 billion smokers worldwide, with 1 in 5 teens ages 13 to 15 smoking cigarettes and approximately 10 million cigarettes purchased per minute totaling 15 billion cigarettes sold daily worldwide, with China home to 300 million smokers alone.
Neeraj Mittal has over 20 years of experience in senior level executive roles in corporate strategy, operations, and business development internationally. He has worked with manufacturers and producers selling to both business-to-business and business-to-consumer segments. Some of his responsibilities have included revenue target handling, research orientation, short and long term goal achievement, and accountability for profit and loss across various international markets.
Leveraging Social Media To Transform the Customer ExperienceMonster
Your organization’s ability to deliver its value proposition --throughout the entire customer experience --is on display for the world to weigh-in on and therefore influence…making every interaction with your customer more important than ever.
Social media has revolutionized the way consumers search and purchase products and services today. Businesses worldwide have jumped on the viral band wagon of leveraging these channels to enhance the customer experience— and if they haven’t— they’re trying to figure out how to catch-up. With 78% of consumers trusting peer recommendations found on social networking sites over any other source – your company cannot afford to be missing in the conversation.
Listen to this exclusive webinar to learn how:
* You can leverage social media to drive customer loyalty
* Make fans out of mistakes
* Engage customers in service design
* Create armies of brand enthusiasts to help you grow your business
Tobacco use leads to disease and death, costing billions annually. Smoking causes cancer, heart disease, and lung diseases, and smokers die 13-14 years earlier than nonsmokers. Worldwide, tobacco use causes over 5 million deaths per year, with 8 million deaths annually projected by 2030. In the US, tobacco use causes 443,000 deaths per year, with 49,000 from secondhand smoke. Tobacco use costs the US $193 billion annually, with $96 billion for healthcare and $97 billion in lost productivity. States have billions available from tobacco taxes and legal settlements but spend less than 3% on tobacco control programs, below CDC recommendations.
I learned the basic definitions and components of a computer including what a computer is, its common uses, and the main parts that make up a computer. My learning experience in the introductory computer course, ACT 1, was positive as I gained a good understanding of fundamental computer concepts.
1. The document presents a new method for monitoring electrical components within concrete structures using infrared thermography (IRT). IRT can detect thermal anomalies or hotspots indicating potential faults.
2. Common faults include loose connections, overloading, and corrosion, which can produce overheating and efficiency losses. The proposed system uses IRT to automatically detect hotspots, process images to identify faulty components, and classify the severity of issues found.
3. The system aims to make inspections faster, less costly and require less expert experience than conventional methods. It analyzes IRT images using image processing and neural networks to classify issues and recommend maintenance actions.
Major tobacco companies would aim advertisements at children before they became illegal in 1999 by placing them low on counters at kids' eye level. This was a trick to get children addicted to tobacco at a young age. The document discusses the deceptive advertising tactics used by tobacco companies to target children.
Brandwatch Masterclass: Using Brandwatch for Market ResearchBrandwatch
The document discusses using the Brandwatch social media monitoring tool for market research purposes. It provides examples of case studies analyzing discussions around beer brands, preferences for bacon vs kale, and understanding concert ticket purchasing behaviors. Key aspects covered include developing focused research queries to narrow topics and provide insights, as well as planning social media research projects by identifying goals and understanding data limitations.
Presentation: Understanding Your New Social Audience
Presented by: Adam Edwards, Senior Consultant, Brandwatch
Fashion and Beauty brands are constantly exploring new ways to engage with their audience, but is anybody doing it right yet? And perhaps more importantly - what do the numbers really tell us? Drawing on Social-Analytics data, Adam will explore these issues, including:
- How can brands balance the integrity of their brand with the need to move at the speed of social?
- What's the impact of brand ambassadors in crisis scenarios?
Where and who is the real audience, and are they really worth it?
Cybez Solutions is an e-business partner founded in 2009 with a young team of digital professionals. They provide integrated solutions including design and development of corporate websites and ecommerce portals. They also offer hosting solutions like web hosting and email hosting. Additionally, they assist with business promotion through search engine optimization, social media, email marketing, and lead generation campaigns.
Sheena Marie Unira is a Filipino citizen born in Manila, Philippines on January 15, 1990. She graduated from the University of the Philippines with a Bachelor of Science degree in Business Administration in 2012. After graduation, she worked as an assistant marketing manager for an electronics company in Manila for 3 years before relocating to the United States in 2015.
1) Vineet Nayar, CEO of HCL, sought to "destroy the office of the CEO" by empowering employees and making them the priority over the company through transparency and accountability.
2) Indian leaders prioritize developing human capital, guiding employees, and defining organizational culture, whereas Western leaders prioritize representing investors and leaving strategy to department heads.
3) Indian leaders motivate employees through a sense of mission and score higher on transformational leadership styles that encourage employees to care about organizational goals.
Supercharge Your Facebook Fans - Updated 11/28/12Swift Kick
These are our latest slides (11/28/12) for our presentation on how to Supercharge your Facebook Fans for more Likes and more Engagement. To learn more about Swift Kick, visit www.swiftkickonline.com.
This document summarizes a solar power plant project in Gujarat, India that delivers renewable energy while conserving water. The project spans a branch of the Narmada Canal to generate 1 MW of solar power using panels suspended above the water. This innovative design prevents evaporation and algae growth, saving an estimated 7 million liters of drinking water annually. The solar plant provides rural communities with reliable electricity while protecting a vital water source.
Leveraging social media for your career brendan dodds, dma2013Brendan Dodds
Leveraging the Power of Social Media for Your Career
This document discusses how to leverage social media to build connections and learn for your career. It outlines how to use social media for networking, building your reputation, and lifelong learning. It emphasizes contributing valuable content to build the right connections and followers, and learning from industry peers on social media. It also stresses managing your digital reputation by adding positive content and fixing any negative content online.
Hack Schooling Presentation for TIE Colorado June 2013Michelle Cordy
This document discusses hacker mindsets and how they can be applied to education. It suggests that students should work on personally meaningful projects instead of those they don't care about. Teachers are encouraged to treat students as co-developers and value their ideas. The document argues that applying hacker approaches could make education more engaging, help students find purpose and meaning, and better prepare them for democratic participation through skills like freedom of information and expression.
Leveraging Social Media Inside the OrganizationConnie Crosby
Word of mouth about good organizations starts inside those organizations. Turn employees into brand ambassadors by keeping them as satisfied workers, and leverage their influence. Social media tools, if employed to align with the organization's goals or strategies, can help achieve success. Includes best practices for employee social media policies.
Presented for Acuity Forums October 2009 in Toronto.
The document summarizes facts about alcohol and tobacco addiction. It notes that the younger a person starts drinking, the greater the chance they will become an alcoholic. People who use both alcohol and drugs are also at higher risk of dangerous interactions. Every day in the US, more than 13,000 children and teens take their first drink, putting them at greater risk of addiction. The document also provides statistics on tobacco use, noting it kills more Americans annually than wars, and that the majority of smokers want to quit but have difficulty doing so.
Tobacco companies spend $18 million per day on advertising campaigns that target people of all ages and groups in order to get more people, especially children and teenagers who make up 90% of new smokers, addicted to their products. The document discusses the targeting of underage groups, revealing that 86% of underage smokers choose three major brands, as well as statistics showing tobacco's health impacts like over 4,000 chemicals in smoke and 440,000 annual tobacco-related deaths in the US.
Tobacco kills approximately 440,000 Americans each year, accounting for one in five U.S. deaths, and half of all long-term smokers will die from tobacco-related illnesses. The document discusses tobacco statistics globally, noting that there are over 1.1 billion smokers worldwide, with 1 in 5 teens ages 13 to 15 smoking cigarettes and approximately 10 million cigarettes purchased per minute totaling 15 billion cigarettes sold daily worldwide, with China home to 300 million smokers alone.
Neeraj Mittal has over 20 years of experience in senior level executive roles in corporate strategy, operations, and business development internationally. He has worked with manufacturers and producers selling to both business-to-business and business-to-consumer segments. Some of his responsibilities have included revenue target handling, research orientation, short and long term goal achievement, and accountability for profit and loss across various international markets.
Leveraging Social Media To Transform the Customer ExperienceMonster
Your organization’s ability to deliver its value proposition --throughout the entire customer experience --is on display for the world to weigh-in on and therefore influence…making every interaction with your customer more important than ever.
Social media has revolutionized the way consumers search and purchase products and services today. Businesses worldwide have jumped on the viral band wagon of leveraging these channels to enhance the customer experience— and if they haven’t— they’re trying to figure out how to catch-up. With 78% of consumers trusting peer recommendations found on social networking sites over any other source – your company cannot afford to be missing in the conversation.
Listen to this exclusive webinar to learn how:
* You can leverage social media to drive customer loyalty
* Make fans out of mistakes
* Engage customers in service design
* Create armies of brand enthusiasts to help you grow your business
Tobacco use leads to disease and death, costing billions annually. Smoking causes cancer, heart disease, and lung diseases, and smokers die 13-14 years earlier than nonsmokers. Worldwide, tobacco use causes over 5 million deaths per year, with 8 million deaths annually projected by 2030. In the US, tobacco use causes 443,000 deaths per year, with 49,000 from secondhand smoke. Tobacco use costs the US $193 billion annually, with $96 billion for healthcare and $97 billion in lost productivity. States have billions available from tobacco taxes and legal settlements but spend less than 3% on tobacco control programs, below CDC recommendations.
I learned the basic definitions and components of a computer including what a computer is, its common uses, and the main parts that make up a computer. My learning experience in the introductory computer course, ACT 1, was positive as I gained a good understanding of fundamental computer concepts.
1. The document presents a new method for monitoring electrical components within concrete structures using infrared thermography (IRT). IRT can detect thermal anomalies or hotspots indicating potential faults.
2. Common faults include loose connections, overloading, and corrosion, which can produce overheating and efficiency losses. The proposed system uses IRT to automatically detect hotspots, process images to identify faulty components, and classify the severity of issues found.
3. The system aims to make inspections faster, less costly and require less expert experience than conventional methods. It analyzes IRT images using image processing and neural networks to classify issues and recommend maintenance actions.
Major tobacco companies would aim advertisements at children before they became illegal in 1999 by placing them low on counters at kids' eye level. This was a trick to get children addicted to tobacco at a young age. The document discusses the deceptive advertising tactics used by tobacco companies to target children.
Brandwatch Masterclass: Using Brandwatch for Market ResearchBrandwatch
The document discusses using the Brandwatch social media monitoring tool for market research purposes. It provides examples of case studies analyzing discussions around beer brands, preferences for bacon vs kale, and understanding concert ticket purchasing behaviors. Key aspects covered include developing focused research queries to narrow topics and provide insights, as well as planning social media research projects by identifying goals and understanding data limitations.
Presentation: Understanding Your New Social Audience
Presented by: Adam Edwards, Senior Consultant, Brandwatch
Fashion and Beauty brands are constantly exploring new ways to engage with their audience, but is anybody doing it right yet? And perhaps more importantly - what do the numbers really tell us? Drawing on Social-Analytics data, Adam will explore these issues, including:
- How can brands balance the integrity of their brand with the need to move at the speed of social?
- What's the impact of brand ambassadors in crisis scenarios?
Where and who is the real audience, and are they really worth it?
The document discusses advanced queries in Brandwatch and provides tips and tricks. It introduces the Brandwatch professional services team located in Brighton, Berlin, and New York. The document also demonstrates how to use operators 21 and 22 to search for hashtags and mentions, and highlights the new query builder tool. It provides an example of using a double NOT operator and lists contact information.
Brandwatch Masterclass: Using Brandwatch for PRBrandwatch
This document discusses how PR professionals can use the social listening and analytics platform Brandwatch to track media coverage, identify influential reporters, set up alerts, and report on PR results. Brandwatch allows users to write queries to capture brand and topic mentions, refine queries to filter content, track coverage of products and campaigns, and discover trends. The platform also provides customizable reporting dashboards with metrics like topic clouds and mention tracking to analyze coverage.
Facebook: Dealing with the good, the bad and the ugly - iStrategy Oct 2013Brandwatch
These are the slides from a presentation by Brandwatch at iStrategy October 2013. More information: www.brandwatch.com
Please note some of the slides from the original presentation have been altered.
Brandwatch Masterclass: Using Brandwatch for Competitor BenchmarkingBrandwatch
The document discusses how Brandwatch can be used for competitor benchmarking. It provides examples of how to track metrics like mention volume, page types, and custom categories for competitors. It also presents a case study of how Brandwatch helped a real estate company monitor perceptions of their brand, track executives in the news, understand industry trends, and monitor competitors.
The document is a presentation from Brandwatch about social media monitoring and analytics. It discusses the challenges that companies face in navigating the large volume, variety and velocity of social media data. It provides examples of how airlines, hotels, travel agencies and other travel/hospitality companies can use social listening tools from Brandwatch to understand customer sentiment, optimize customer service, identify influencers, measure campaign effectiveness and manage their reputation.
Masterclass: Using Brandwatch for Advanced DemographicsBrandwatch
This document discusses how Brandwatch collects demographic data on social media users and how that data can be accessed and used for analysis. It explains that Brandwatch gathers gender, location, profession and interest information on Twitter users. It shows how to add demographic components like summaries and comparisons to dashboards. It also demonstrates how to filter and break down analysis by location, gender and other attributes. An example use case looks at analyzing mentions of peanut butter brands by mothers' demographics.
Masterclass 2015: Using Brandwatch to Identify Consumer TrendsBrandwatch
The document discusses how to use Brandwatch to identify consumer trends from social media data. It provides guidance on setting up queries to detect consumer intent, using categories and tags to segment data, and charting to uncover trends and identify customers. Specific tips include creating intent queries using keywords related to finding or booking, filtering data by assigned tags and categories to analyze topics, and charts to show when people are talking, their demographics, and direct impacts on a business. The overall aim is demonstrating how Brandwatch allows analysis of social media to understand customers and trends.
Webinar: So What - Evolving from Social Data to Social IntelligenceBrandwatch
"The speed of social" is a phrase we often hear when talking about how organizations use social media to engage and respond to customers.
But there’s a dual meaning there: How social data itself has evolved—giving rise to the age of social analytics and social business intelligence.
In this one-hour webinar, Brandwatch VP of Client Services Adam Bambrough and guest Susan Etlinger of Altimeter Group will discuss:
- How (and why) social data has evolved in recent years
- Why it’s so critical to scale social data across the enterprise
- The benefits and use cases of a social media command center
Brandwatch Masterclass: Using Brandwatch for Community ManagementBrandwatch
Over the past year, we’ve been conducting an experiment of our own that started with the question: ‘what if we brought together a bunch of our customers, to teach them tips and tricks for social listening and hear about their woes and concerns in person?’
This particular experiment has turned into quite the success as we just completed our fourth US Masterclass last month.
It wouldn’t be a Brandwatch event if we didn’t show how clients can make the most of their social media data. Our agenda for the day is usually a mix of query writing and data analysis sessions, advanced community management tips, along with client use cases highlighting how Brandwatch has helped them cut through the noise in social conversation.
Slides & Presentation by Iris Vermeren.
Social as a grown-up consumer insight tool Brandwatch
Rebecca Carson, Head of Insights at Brandwatch, recently presented these slides at MeasureFest.
This also includes a case study on the online conversation surrounding HIV
The document outlines an agenda for a Brandwatch Masterclass on using charts to visualize and analyze social media data. It discusses the charts available on the default dashboard, how to create custom charts, filtering and viewing options, and provides examples of different chart types including line charts, bar charts, and tables. Hands-on exercises at the end guide attendees in practicing chart creation.
Social Intelligence in the Luxury Fashion Industry - WebinarBrandwatch
In this webinar we examine the opportunity social media presents not just for luxury fashion brands, but for all businesses, to understand their audiences. We’ll share the findings from our latest industry report on the luxury fashion market, including:
– The relationship between brands and their audiences
– How social intelligence gives brands the means to quantify trends
– Where companies like Chanel, Tory Burch, and Gucci rank on our Luxury Fashion Social Index
Masterclass: Fuel for Innovation EnginesBrandwatch
The document discusses challenges in corporate innovation and the importance of open ideation. It proposes using social media to accelerate ideation research by listening to customers to understand their needs. Various methods are presented for identifying new jobs customers need done or improving outcomes for current jobs. These include monitoring social media, asking customers directly, and enabling customer collaboration. The process of concept development and market testing new products and services is also summarized.
“Why Customer Experience fails in big organizations”, ponencia de Silvana Buljan en el International Customer Experience Summit 2014 en Barcelona
Silvana Buljan presentó en su ponencia las razones de la desconexión entre clientes y grandes empresas, matizando la necesidad de un acercamiento real de los empleados a los clientes y resumiendo los principales pasos y recomendaciones para lograrlo ¡No te pierdas la presentación!
The document discusses Brandwatch's future plans, including providing more data through improved coverage of Instagram and Chinese social media platforms, adding location-based visualizations, integrating with Spredfast for engagement capabilities, and automating reports and notifications through new Signals and Inbox Insights features. Many of these planned improvements are noted as already having been delivered.
Webinar: Take Your Brandwatch Data AnywhereBrandwatch
Using a powerful platform for your social listening is great, but what happens when you want to take your data out of that platform?
In our webinar slides, our product manager discusses all things API, including:
- What an API is and how it works
- Examples of how the API can be used
- The value of our partnership with Gnip
More info can be found here: http://bit.ly/1iCwY30
Similar to Brandwatch Masterclass: Using Brandwatch for Product Development (20)
Identifying and Analyzing a target audience with Analytics Brandwatch
The document discusses how social media analytics can be used to identify target audiences and find potential new customers for products and services. It provides an example of how analytics could be used to find professionals in industries like construction by identifying Twitter handles of people in those fields and analyzing what types of content they engage with. The document then outlines Brandwatch Analytics methodology for extracting relevant authors, tracking their conversations, and using topic and entity analysis to find marketing messages that would appeal to the target audience.
The document outlines a 6-step process for using social listening to manage brand crises: 1) Plan for potential threats, 2) Monitor social media conversations, 3) Acknowledge and assess emerging issues, 4) Inform internal teams, 5) Respond appropriately, and 6) Evaluate the response and learn lessons. It provides examples of how tools in Brandwatch like alerts, dashboards, filters and rules can help with tasks like identifying threats, monitoring brand mentions, assessing emerging issues, and evaluating responses. The overall objective is to understand how social listening can help organizations plan for, identify, and react to potential brand crises through all stages of a crisis management process.
Leveraging Insights with Creative SegmentationBrandwatch
The document discusses using rules, categories, and tags in Brandwatch Data to segment data and find insights. It defines these tools and provides best practices for writing rules and finding segmentation ideas by working backwards from goals and letting the data guide you. Use cases demonstrated include competitive segmentation by comparing brand mentions to competitors, separating owned from earned content, and selectively excluding certain data with filters.
The document discusses tips for using the Brandwatch analytics tool to discover insights and tell stories with data. It provides advice on maximizing data through storytelling, understanding data spikes by analyzing topics, filtering topics by page type, starring key mentions, and creating effective dashboards for communicating insights. The document emphasizes balancing clarity with context, closely integrating data and description, and using annotation components and effective dashboard usage to guide the audience.
This document summarizes an intelligence presentation on the fundamentals of social media data analysis. It discusses identifying assumptions and testing them scientifically. It provides examples of sentiment analysis on social media content, highlighting the importance of considering language, audience, location, and changing models over time. Finally, it emphasizes focusing analysis on the fundamental aspects of people, content, and time.
Control vs. Culture: The New Technology Operating EnvironmentBrandwatch
The document discusses how technologies are advancing rapidly and changing culture. It notes that technology is disintermediating businesses by empowering both employers and consumers. Talent is in high demand but less loyal to companies. Startups pose major threats as they can lure away key talent. The only control organizations have is over their internal culture and values. This creates a radically different operating environment that requires changes to excel.
Collective creativity for better intelligenceBrandwatch
The document discusses collective creativity and provides steps and challenges for groups to work together creatively. It introduces the topic of collective creativity and emphasizes that no one is truly a lone genius. The slides provide exercises for groups to find a safe space, make a challenge beyond themselves, and recap their work to further stimulate collaborative thinking. Templates are also included to help groups establish ambitions, actions, insights needed, and available data to achieve their goals through the power of many minds working together.
Ethics and humanity in the age of technology Brandwatch
The document discusses some of the ethical challenges facing the tech industry, including declining consumer trust and increasing privacy concerns. It outlines expectations around personalization, convenience, privacy and data control. While personalization can increase sales, it can also backfire due to psychological reactance and perceptions of creepiness. To succeed, companies need to take a long term view focused on building trust through self-regulation and accepting consumer feedback.
Digital transformation in a regulated industry Brandwatch
The document discusses digital transformation in the regulated pharmaceutical industry. It notes that while regulation is important, it is sometimes used as an excuse to avoid evolution. It describes how the company has slowly introduced new customer engagement channels like webcasts, remote detailing, and third parties. Analyzing combined data sets helped determine customer preferences and the optimal channel mix. Adopting an agile methodology has halved approval times for campaigns that can now be optimized weekly. The document concludes that digital transformation is possible even in regulated markets, through breaking down preconceptions, introducing new data sources, and agile working.
The document discusses how the BBC uses emotional intelligence tools to understand audience emotions and drive business strategy. It describes how the BBC analyzes social media data using sentiment analysis and manual tagging to identify emotional states, interests and segments audiences. Insights from these tools allow the BBC to determine what is driving emotion in responses, evaluate tone, and personalize content for different audience groups. The BBC aims to apply these learnings to better target content while avoiding misinterpreting data or emotionally vulnerable audiences.
25 things we learned analyzing billions of tweets Brandwatch
6,000 Tweets are posted every second. That’s 6,000 viewpoints, opinions, ideas, complaints, stories. So what can we learn from that data? Plenty, it turns out.
From the list of 'things millennials are killing' to the real difference between dog and cat people, we teamed up with Twitter to round up the questions we've answered by analyzing billions of tweets.
"This special report demonstrates the power of Twitter data coupled with the sophistication of the Brandwatch social listening platform. The breadth of analysis and resulting insights show just how adaptable Twitter is as a measure of public opinion on any subject in real time." - Elliott Gluck, Product Marketing, Twitter Data
PSB + Aga Khan Foundation: United We BrandBrandwatch
From Starbucks to Amazon to Walmart, there is enormous momentum to align business strategies with the realities of climate change, human rights and global economic development. Whether an organization is in the corporate, not-for-profit or civil society space, stakeholders want to know how they are working to improve lives and have a positive impact on the world. So in a world where corporate bottom lines are increasingly entangled with global bottom lines, how do organizations become better global stewards while still minding their financial cupboards?
Changing public attitudes and consumer appetites is a critical part of any public engagement strategy. Global Good is a strategy, and social listening is a powerful new tactic – the only way companies can engage with the world is to first listen to it. That’s where Brandwatch has become the go-to tool for so many to come together and realize the power of conversation – the act of speaking together. And so in this session, Aaron and Jason will discuss how the simple act of listening can have a profound impact on a company’s or organization’s brand salience. The art of intersecting your message with their values is realized by uniting one with the other, creating a partnership rooted in research and knowledge.
Ditch the Label and Brandwatch: Mental Health Study, 2017Brandwatch
In this session, Ditch the Label and Brandwatch will discuss their newly released, groundbreaking study on the online discourse of mental health to better understand the needs and challenges faced by those experiencing mental health issues in addition to helping shed a light on public attitudes toward mental health and providing constructive advice on how they may be improved.
Learn how Ditch the Label and Brandwatch captured social data and paired it with data from existing research to answer core questions, and unveil new insights into public attitudes about mental health.
Telling a story with your social insightsBrandwatch
The document outlines the agenda for a workshop on data storytelling. The workshop will include an introduction, two task sessions where participants work on data storytelling exercises, and a discussion period. Data storytelling involves using data, visuals, and narrative to communicate insights. Effective data stories direct attention, keep things simple, emphasize the most important points, and consider the audience such as executives or marketers.
Combining Brandwatch and non Brandwatch data using Vizia 2Brandwatch
This document discusses combining Brandwatch data with other external data sources using Vizia 2. It notes that combining different types of data can provide powerful insights. Examples are given such as combining sales data with social media sentiment data, or employee social media usage with productivity metrics. The document promotes Brandwatch's capabilities to combine various data sources and analyze their relationships through Vizia 2.
How can social listening help to determine ROI?Brandwatch
In this session, you'll learn about a matrix to measure success, developed by the BVDW together with Brandwatch.
The matrix is the new standard for the German market.
We will teach you how to classify your goals and how to translate social ROI and KPI measurements.
One step ahead: How Co-op uses Brandwatch to inform their businessBrandwatch
Highlighting the work of their Food Policy teams, learn how Co-op is using Brandwatch to help inform business decisions, spot opportunities and stay one step ahead of the competition.
Today’s Reality: Managing & Monitoring Campus Crises through Social MediaBrandwatch
When a crisis occurs on a campus with more than 50,000 students, having the right social listening tools and alerts in place is essential. Shawna will take you through the biggest crisis she has experienced and how she and her colleagues managed real-time posts and messaging around an on-campus attack which threatened the safety of students, faculty, staff and visitors.
Social Truth: Revealing what Truly Matters to CustomersBrandwatch
This document discusses how businesses can uncover the "truth" about their customers to improve customer experience. It notes that customer value is now defined by mental energy rather than just currency, and that personalization should be based on "tribal allegiances" rather than just individual profiles. The document presents a framework for discovering the mutual resonance between what matters to brands and what matters to audiences. It emphasizes the importance of contextual data and design approaches that solve higher-order problems to create emotional customer experiences.
What do we mean when we say “social media intelligence”? In this session, we’ll introduce the social media maturity model and define what characteristics make a business’s social media intelligence program more successful at uncovering, delivering, understanding and acting upon insights derived from online data. You’ll learn how to evaluate your maturity and develop a basic growth plan to further empower your social programs.
KALYAN MATKA | MATKA RESULT | KALYAN MATKA TIPS | SATTA MATKA | MATKA.COM | MATKA PANA JODI TODAY | BATTA SATKA | MATKA PATTI JODI NUMBER | MATKA RESULTS | MATKA CHART | MATKA JODI | SATTA COM | FULL RATE GAME | MATKA GAME | MATKA WAPKA | ALL MATKA RESULT LIVE ONLINE | MATKA RESULT | KALYAN MATKA RESULT | DPBOSS MATKA 143 | MAIN MATKA-❾❸❹❽❺❾❼❾❾⓿
ChatGPT 4o for social media step by step Guide.pdfalmutabbil
In this comprehensive guide, we'll delve into the exciting world of ChatGPT and explore
its practical applications for social media success. Learn how to craft captivating posts
that resonate with your audience, leverage automation to save precious time, and utilize
ChatGPT's analytical prowess to stay ahead of the curve.
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
Facebook Fan Page Profits to boost your profits today!Rohit Gupta
Discover how to turn your Facebook Fan Page into a powerful tool for generating profits! Whether you're an entrepreneur, marketer, or small business owner, learn proven strategies to engage your audience, increase followers, and monetize your fan page effectively. From content creation and engagement tactics to advertising and conversion optimization, unlock the secrets to maximizing your business's success on Facebook. Start leveraging your fan page to boost your profits today!
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
TACKLING ILLEGAL LOGGING: PROBLEMS AND CHALLENGESAJHSSR Journal
ABSTRACT: Illegal logging poses significant environmental, economic, and social challenges worldwide. This
research explores the problems associated with illegal logging in the present and future, shedding light on the
multifaceted nature of this issue and the accompanying challenges faced by governments, organizations, and
communities. The study employs a comprehensive literature review to analyze the current state of illegal
logging, its causes, and its consequences. It examines the environmental impact of deforestation, including
biodiversity loss, habitat degradation, and climate change. The researchers identify the challenges faced in
combating illegal logging in the present and anticipate future obstacles. It considers illegal logging networks'
complex and elusive nature, the limited enforcement capacity, and the need for international cooperation and
coordination. The study also examines the adoption and effectiveness of policies, regulations, and technological
advancements in curbing illegal logging practices in Davao City.
Keywords -Problems and Challenges, Cultural Disruptions, Anticipate future problems.
Using Playlists to Increase YouTube Watch TimeSocioCosmos
Discover how to use playlists to keep viewers engaged and increase your watch time.
https://www.sociocosmos.com/product-category/youtube/youtube-comments/
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
Learn more: https://elysiandigitalservices.com/seo-google-tools/
37. Email contact@brandwatch.com
Web brandwatch.com
Twitter @brandwatch
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UK +44 (0)1273 234290
US +1 212 229 2240
DE +49 (0)30568 370 040
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The information given in this document has been checked for accuracy and completeness however
Brandwatch
shall not be liable for any errors or omissions.
Brandwatch is a trading name of Runtime Collective Limited. Registered in England & Wales: 3898053
4th Floor, International House, Queens Road, Brighton, BN1 3XE, United Kingdom
Editor's Notes
Hello, my name is Georgia and I’m an account director here at BW. I’m going to talk about how to use Brandwatch and social data for product development.
Every year there are hundreds of tech products launching globally. With such a dense market how can you make sure you’re getting it right? Creating the products that customers really want?
First it’s important to think about product market fit and market readiness - are you making things that people actually want? What makes people tick, what haven’t you got right so far, what are the competition getting right? When launching a product, it’s vital to research the audience thoroughly – what do they really want? Of course this doesn’t just have to be product related. It could be improvements to customer service or feedback on a particular campaign that you have run.
3D TVs started to be pushed as the next big thing in 2010, with big advertising campaigns such as Samsung launching a new £8m 3D TV ad campaign in April 2010. We were excited at the idea of it, there was a lot of buzz.
Big investments, big media push in advertising, big noise around this fancy new product but the reality is that 3D TVs didn’t actually do so well…
But the reality wasn’t so great. If you look at the chart here Ofcom data shows that what the consumers are really interested in is Smart TVs not in 3D TVs –did the companies not do their research? Did they invest in the wrong area? Did they miss a beat here and not listen to what customers really wanted from the next big thing in TV land?
From looking at Brandwatch data it’s clear that the customers aren’t happy. The mistake here was that consumer tech brands had to wait until way after the product was launched, purchased and nestled in homes before receiving useful feedback, and the feedback is on open, public forums like Twitter. Not great for publicity.
So how could these technology companies have spotted this before they invested so much into 3D TVs? We’d love to be able to see into the future and create the perfect product which will fly off the shelves but we can’t do that… so social data can help us become Zoltar … kind of…
Let’s look at another tech example. 4K TV’s have generated a lot of hype but again haven’t been great in terms of sales. Feedback was that quadruple the pixels makes no difference in picture quality and are not worth the extra price.
We created a query based on 4K TVs and analysed discussion back to 2012 using Twitter Hindsight historical data. By segmenting the data using demographics and categories we established that there were 3 main groups of people discussing the technology.
This gave real insight into consumer opinion of three target groups which could help advise brands of how to succeed when building, pricing and marketing their product.
We could also see from analysing the sentiment that the conversations around 4K TVs were quite negative, we wanted to look a little closer at what was causing this negativity.
Analysing this conversation to a more granular level some insight into the issues:
Price (they cost too much), Content (lack of native 4K material like HD films and storage of large files was an issue), and Size (need a large screen for it to be worth it) stood out as the top 3.
Using Rules we segmented the data further to uncover which of these complaints are most common within each group, to see what they really care about.
So, if targeting film buffs, it’s important to focus on the file size of content for 4k, UltraHD Films aren’t very common. If targeting computing fans, price is a key consideration.
Think about who your target consumer is going to be, use social to help you do your research, look at historical data – what did people think of similar products, what do they care about, can they be categorized into groups what are your competitors doing.
CREATE A PRODUCT THAT PEOPLE REALLY WANT.
So what about expanding new products…
Social Research doesn't’t just have to be about wowing with new products, you can use it to improve and develop existing products too
Once you’ve launched a new product you enter the NOW WHAT stage. You want to keep growing the in the market, being bigger and better, ultimately selling more.
A recent trend in the wearable tech industry is fitness trackers. People already love the product but what can you to to develop it further. Imagine that you wanted to discover if you need to develop your tracker into other colours than the standard black?
What colour should it be? The cost of development and marketing would be millions, so we need to make sure this is well researched.
How would we do this in Brandwatch?
Using a query which looks at your product, create new categories and rules to slice the data into relevant sections – here we use personal pronouns and colour – to uncover the desired colour that the customer would like their fitness tracker to be.
Create new categories and rules - intent and colour – then you can use our charting component to discover the most wanted colour.
Here we can see that gold is most popular giving the product development team insight into what could sell well if they developed the product in a new colour range.
Here is some verbatim that came from Brandwatch. This data could justify the decision to offer additional colours - maybe colours competitors have that are popular which could work for you too.
Secondary benefit – advocates! we now have a targeted audience who you can engage to promote the new colour range. You can group these in Brandwatch and have target lists to market to when you’re ready to launch.
So what if you don’t know what you should improve?
Look at the general white space conversation to find opportunities, then look at the industry and competitors to get an idea of customer wants and needs
Let’s change it up a little bit, it’s not all about technology. Let’s talk about food.
There is a huge market for energy food products. Every store now sells energy or health bars at the front of the store. How do I develop a product which is going to be something new? Something that will make people choose my energy bar over the one next to mine.
ALL STARTS WITH ASKING THE RIGHT QUESTIONS UPFRONT What do consumers associate the existing products with? How does this differ across competitors?
FIRST LOOK AT PRODUCT POSITIONING. Medium Sized brands in a niche market. We created three queries in Brandwatch and grouped them together in a query group. We then created 4 categories to establish what was most discussed when it came to the three brands.
The data showed us the following: Cliff = energy providing - Kind = healthy - Lara bar =Gluten free Where is the gap? WHATS NEXT IN THE MARKET? SUGAR FREE? Consumers are seeking the ideal product to satisfy their individual healthy preferences.
Use this as a chance to learn from your competitors, who’s doing it well? What do their customers say? How can you think of a strategy which is similar, or better than your competitors? Larabar are using social to interact with their consumers, show they are listening to them and developing their products based on consumer feedback.
Think about how much money and time goes into packaging, it can be a huge cost for brands. It’s a key face of a product and often the reason why people buy it.
Looking at social data showed Larabar that consumers of health bars really love to know what’s in the product. What ingredients are being used, how healthy is it really? CLEAR PACKAGING.
Again looking at their instagram page, Larabar engage with the consumer by asking them directly what they really want - which flavour would they like to see? It’s directly asking the question on social to aid product development.
You’re listening to the customer, interacting with them, developing your product based on their feedback and it makes them feel good. Got to improve sales too and you have your advocate base ready for marketing.
Another brand which does this really well is WALKERS. Lays in the US. The opened a competition asking fans which flavours they’d like to see. They chose a top ten and then the public could vote. The winner got national glory and a monetary prize… this is creating hype around the brand, getting the consumer involved and putting a fun face to the brand.
If you were interested pulled pork in a sticky bbq sauce was crowned the winner!!
What about unbranded conversation. How can you look at social conversations and use the insight to help you develop products that you really want?
The leading cream cheese brand Philadelphia already has the market share in cream cheese. They are already arguable the most known brand. They don’t even really need to try and sell their cream cheese, its good. It sells. But how can they develop something new? What’s the market desire? People just buy cream cheese to put on bagels right?
We then created categories to break down cream cheese conversation into times of the day (breakfast, lunch, dinner, snack), and we analysed the conversation. What Philadelphia discovered was that there were TONS of conversations about cream cheese. And it really wasn’t all about bagels.
The conversations showed a real passion for using their cream cheese in baking – cakes, sauces, stir frys. This was a whole new market and target group of consumers that P could create a brand for and market to. Student, busy working professionals, parents who need to make dinner for their children quickly.
They developed a range of stir in sauces which save people time and show that Phili isn’t just for bagels, its for baking and cooking.
And they took this a step further, they created a place for fans to come and share recipes for any type of cuisine or dish type, creating a fan base and a place for phili advocates to come and talk about how to bake with the cream cheese. Very smart and creating brand loyalty.