The document outlines 10 secrets of a successful medical promotion officer. The secrets include strictly following promotion strategies such as doctor visit schedules, call norms, and sampling campaigns. It also emphasizes growing the prescriber base, booking personal orders daily, reviewing sales metrics, and earning incentive amounts through good performance rather than expense padding. The overall goal is to achieve promotion targets each month through effective implementation of promotion plans.

1. Secrets of a Successful
Medical Promotion Officer
By
Masum Chowdhury
BPharm, MBA (Marketing), PGDSCM,
ACMC (IBA,DU), PGDHRM
Key Activities: Marketing, Branding, Promotions, Medico
Marketing and Training
E-mail : masum.pha@gmail.com
Tel : +880-01937990014, +880-01717642874
Specialized Training

2. A goal is a dream
with a deadline

3. Secrets - 1
Doctor visit exactly as per strategy
Active Doctors Coverage List
Total Number of Doctors List
Specialty-wise Breakup

4. Select Right Doctor for Right Product
Doctor wise Prescription Survey
Select Right Product for Right Doctor
Secrets - 2

5. Must be achieved month after month.
No compromise on efforts:
Call norms
Frequency of visits
Exposure norms as per strategy
Secrets - 3

6. No deviations in working, from
approved Tour Programme.
Secrets - 4

7. Sampling, Bonus Campaigns, Special
promotions, etc. must be strictly
executed as per strategy.
Secrets - 5

8. Communication –
Detailing for each product must be
batter on target (100% as per strategy).
Secrets - 6

9. Prescriber base (i.e. Number of Doctors
prescribing the products) should be as
wide as possible.
Secrets - 7

10. Personal Order Booking (POB) must
be booked every day to ensure
availability of products being
promoted at all chemists.
Secrets - 8

11. Check for near expiry stocks at retail
chemists, and ensure they are
liquidated quickly.
Secrets - 9

12. Review the product wise primary
sales, secondary sales, conversion of
Doctors etc. Take corrective measures
immediately wherever required.
Secrets - 10

13. Make earning of big incentive amounts
a habit, rather than making a few
hundred taka extra through expense
statement.