Supercharge Your Facebook Fans - Updated 11/28/12
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These are our latest slides (11/28/12) for our presentation on how to Supercharge your Facebook Fans for more Likes and more Engagement. To learn more about Swift Kick, visit www.swiftkickonline.com.
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Supercharge Your Facebook Fans - Updated 11/28/12
- 1. Supercharging Your Facebook Fans
- 2. Dance Floors
- 3. N 0 5 Text N 0 1 2 3 4 5 Bad Dance Good Dance
- 4. 60-84% of students will never participate in a college sponsored activity. NSSE
- 5. N 0 5 Text N 0 1 2 3 4 5 Bad Dance Good Dance
- 6. The Steps - Introduce Yourself - Introduce People to Each Other - Make Small Relevant Groups - Get Out of the Way
- 10. Connect Them:
- 11. Great Dance
- 12. No Yes
- 13. Web 1.0
- 14. Web 2.0
- 15. Web 1.0 Web 2.0
- 16. Broadcaster Converser Connector
- 17. 5 Myths of Social Media 1) It doesn’t cost anything 2) It doesn’t take extra time 3) There’ll be instant payoff 4) You need to be on every tool 5) Social Media fixes a crappy “product”
- 19. Q: How Many Facebook Pages Do You Manage?
- 20. Broadcaster Converser Connector
- 22. 6. NFO: News Feed Optimization EdgeRank ∑ edges e Ue We de Ue - affinity score between viewing users and edge creator We - weight for this edge type (create, comment, like, tag, etc.) d e - time decay factor based on how long ago the edge was created
- 23. Broadcaster Converser Connector
- 25. Broadcaster Converser Connector
- 27. Q: What Stage is Your Page? Broadcaster Converser Connector
- 28. ∑ edges e Ue We de
- 29. Your Personal Plan • 90-9-1 Rule
- 30. Your Personal Plan want to lead the community by creating content • 90-9-1 Rule & helping others want longer, more • Content For All thoughtful, answers want super simple easy ways to engage
- 31. Your Personal Plan • Links to relevant articles • Create/Suggest the polls / quotes / facts / links / contests • Share their story to others via interviews • Longer polls that are open ended • Photo caption contests • Contests • Links to relevant articles • Weekly Yes/No or multiple choice polls • Quotes to ‘Like’ or ‘RT’ • Facts to quickly read • Contests • Images
- 32. Your Personal Plan • 90-9-1 Rule • Content For All • Editorial Calendar
- 34. Your Personal Plan • 90-9-1 Rule • Content For All HootSuite.com • Editorial Calendar • Tools
- 35. QUESTIONS thoughts? feelings?
Editor's Notes
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- This reaction to Facebook/Myspace as a new technology is nothing new and has been going on for years. When the internet first gained in popularity....telephone, printing press, book\n
- This reaction to Facebook/Myspace as a new technology is nothing new and has been going on for years. When the internet first gained in popularity....telephone, printing press, book\n
- This reaction to Facebook/Myspace as a new technology is nothing new and has been going on for years. When the internet first gained in popularity....telephone, printing press, book\n
- Personal reaction to technological changes\n
- Personal reaction to technological changes\n
- Personal reaction to technological changes\n
- Personal reaction to technological changes\n
- What is next for google searches and your digital identity\n
- What is next for google searches and your digital identity\n
- What is next for google searches and your digital identity\n
- What is next for google searches and your digital identity\n
- What is next for google searches and your digital identity\n
- What is next for google searches and your digital identity\n
- What is next for google searches and your digital identity\n
- So why do students do what they do online? Brain development comes from a Time Magazine Special Report > http://www.deathpenaltyinfo.org/article.php?scid=27&did=977\n
- So why do students do what they do online? Brain development comes from a Time Magazine Special Report > http://www.deathpenaltyinfo.org/article.php?scid=27&did=977\n
- So why do students do what they do online? Brain development comes from a Time Magazine Special Report > http://www.deathpenaltyinfo.org/article.php?scid=27&did=977\n
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- Students are the stars of their own reality show. \n
- Their reality show comes with a built in feedback loop.\n
- Their reality show comes with a built in feedback loop.\n
- Their reality show comes with a built in feedback loop.\n
- Their reality show comes with a built in feedback loop.\n
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- Physical ID used to be the most important identity you held as that was the main way people found out about you.\n
- Now people search online first to see who you are\n
- Very soon our digital ID will be the most important ID we hold. \n
- We are leaving digital footprints that create our digital ID for others to see.\n
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- Pablo Malavenda, Dean of students at Purdue University (story)\n
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- separate the two and put behavior over here and tech over here. Don’t use the blame the technology for the behavior.\n
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- Parents get my newsfeed\n
- We are leaving digital footprints that create our digital ID for others to see.\n
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- If it is clickable it is trackable - Student log of FB to watch Grays Anatomy. \n
- We are leaving digital footprints that create our digital ID for others to see.\n
- The first topic is Dance Floors. HMOY (good/bad)\nImage no one knows, everyone knows. What’s diff?\n
- Monster.com spends millions to say they are the best way to get a job online. They are ok.\n
- Monster.com spends millions to say they are the best way to get a job online. They are ok.\n
- Story of Adan who used Facebook to promote skills (sophomore)\n
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- So why do students do what they do online? Brain development comes from a Time Magazine Special Report > http://www.deathpenaltyinfo.org/article.php?scid=27&did=977\n
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