Policy Bazaar aims to become the preferred destination for policy shopping through customer acquisition via earned media and customer engagement/loyalty via owned media. This can be achieved by simplifying the user experience through a memorable and enriching user interface journey. Growth opportunities include innovating the buying experience to enhance customer acquisition and embedding social conversation points in the user journey before and after purchase. Creating a simplified visual iconography-based user interface could also increase adoption across India. Enabling decision making and risk reduction through online video content campaigns can generate long-term engagement and loyalty.

1. Innovating for growth
Friday 4 July 2014

2. -
BRAND
INNOVATION
PRESENTATION
AND THEN
~ Innovating for growth ~
policy
bazaar
.com
Friday 4 July 2014

3. OUR
UNDERSTANDING
OF
POLICY BAZAAR’S
BUSINESS
OBJECTIVES
OF PRESENTATION
CUSTOMER ACQUISITION VIA EARNED MEDIA:
> Make POLICY BAZAAR the preferred destination for
policy shopping
CUSTOMER ENGAGEMENT VIA OWNED MEDIA:
> Simplify, and convert USER EXPERIENCE of policy
bazaar into a memorable, enriching USER INTERFACE
journey
CUSTOMER LOYALTY VIA OWNED MEDIA:
> Simplify, and convert user experience of policy
bazaar into a memorable, enriching journey
AND THEN
~ Innovating for growth ~
Friday 4 July 2014

4. THE USER
JOURNEY
IN
POLICY BAZAAR
AND THEN
~ Innovating for growth ~
Friday 4 July 2014

5. &?
&?
AND THEN
~ Innovating for growth ~
POLICY
BAZAAR
3RD
PARTY
Friday 4 July 2014

6. CONSUMER
BEHAVIOUR
2 PRIMARY REASONS
TO BUY INSURANCE:
1. FEAR OF TAXES
2. FEAR OF UN-CERTAINTY OF LIFE
AND THEN
~ Innovating for growth ~
Friday 4 July 2014

7. GROWTH
OPPORTUNITY 1
-INNOVATE
THE
BUYING
EXPERIENCE =
ENHANCE
CUSTOMER
ACQUISITION
AND THEN
~ Innovating for growth ~
Friday 4 July 2014

8. AND THEN
~ Innovating for growth ~
POLICY
BAZAAR
EMBED SOCIAL
CONVERSATION
POINTS IN USER
JOURNEY PRE
AND POST
ORDER
Friday 4 July 2014

9. AND-SIGHT
FOR BUSINESS
_ _ _
INCREASE ADOPTION PAN
INDIA, BY INNOVATING
THE USER EXPERIENCE
@
AND THEN
~ Innovating for growth ~
Friday 4 July 2014

10. VISUALIZE THE
USER INTERFACE.
CREATE A SIMPLIFIED VISUAL
ICONOGRAPHY BASED USER
INTERFACE TO INCREASE ADOPTION
80% VISUAL
+
20% TEXTUAL
USER INTERFACE.
AND THEN
~ Innovating for growth ~
Friday 4 July 2014

11. KNOWLEDGE
SHARING
-CREATE LONG TERM
ENGAGEMENT AND
LOYALTY BY ENABLING
DECISION MAKING & DE-
RISKING WITH VIDEO
CONTENT CAMPAIGNS
ONLINE
Friday 4 July 2014

12. AND-SIGHT
FOR CONSUMERS
_ _ _
CONSUMERS ARE LOOKING
FOR ANSWERS TO DE-RISK
THEIR LIVES
@
AND THEN
~ Innovating for growth ~
Friday 4 July 2014

13. MEDIA IS NOT
THE MESSAGE,
BUSINESS
IS THE
MESSAGE!
AND THEN
~ Innovating for growth ~
Friday 4 July 2014

14. LET’S
TALK
ON
THE
ROAD
AHEAD _ _ _
Friday 4 July 2014

15. Innovating for growth
Friday 4 July 2014