1. 6
FACETS
OF
ADVERTISEMENT
Pankaj
Aggarwal
Nishant
Kumar
Pritam
Das
Rahul
Singh
Avinash
Gope
Santosh
Singh
Dushyant
Nayak
Sunny Kr
Singh
Uttkarsh
Kumar

2. P
ERSUASI
ON
P
ERCEPTI
ON
B
E
EHAVIO
UR
MOTION
AL
A
SSOCIAT
ION
C
OGNITI
ON

3. PERCEPTION
 Consumers choose what they want to pay attention to.
 Catch the customers attention and reel them in.
Exposure
Selection
Awareness
Interest/
Relevance
Recognition

5. ASSOCIATION
 Forming a connection with the brand in terms of
symbolic meaning.
 It relates to the imagery identity of the consumer.
For example : Rolex represents quality and luxury
Symbolism
Conditional
Learning
Transformation

6. COGNITION
 Refers
to the understanding of the people.
Need
Learning
Differentiation
Recall

7. EMOTIONAL
 Creating wants, desires, and excitement.
 Generate a strong emotional connection with the
product or service.
Want
Feelings
Resonate
Linking

8. PERSUASION
Influencing or motivating the receiver of a
message to believe or do something
Attitudes
Arguments
Conviction
Motivation
Loyalty

9. BEHAVIOUR
 Action or Response
 Lead people to take a next step
Try and
Buy
Contact
Prevention