Final digipak analysis

1. DIGIPAK ANALYSIS
By Libby Kirk

2. 10,000 DAYS
 The front cover of the Digipack is interested because it introduces you to a gloomy theme
that is likely to be with the genre, Heavy Metal. The colour of the Digipak also emphasises this
idea too. The use of 3D lenses is also effective as it entices the audience on what they would be
using it for. Then when you open up the Digipak there are pictures that are made to create an
impact and illusion effect. In contrast to the outside of the Digipak, the colours inside are very
vibrant and create a positive energy to the Digipak. On one side of the Digipak there is the
Booklet and on the other side a CD holder. The dominant part of the Digipak is the CD in the
middle which also has similar imagery (illusion effect)to the other pictures contained in the
Digipak. However, the colours are in black and white and are of eyes. The effect of this makes it
seem as if it is looking back at you which reflects the gothic theme.

3. In the booklet there are numerous pictures that appear as both double and single
images. These can be viewed in 3D by looking into the lenses which adds an
interesting aspect to the Digipak and makes it more interesting for the audience.
There is also the names of the directors and people who carried out particular tasks
such as Photography and CGI contained in the booklet which ensures that people
know who was involved within the digipak. The view of the image through the
lense is an effective idea and portrays the group to have a creative side to them and
this means that they will have more brand recognition. It also reflects their sense of
style and what their music maybe about.

4. 10,000 DAYS DIGIPAK
PICTURES

5. KAISER CHIEFS
 Kaiser Chiefs is a English Indie Rock band who have an interesting and unique Digipak in
the style of a box, in order to market their music. The box has been designed to look old and
vintage with basic bold writing on the front of the band and album name to create a feeling for
their band. The text is printed over a yellow box which allows you to draw your attention to the
writing because it has more importance than some of the pictures that people go towards .In the
box, it contains fake money, two cd cases, a instruction booklet and poster which is a lot of
things for a single digipak. It has been designed to look like what would have been made in the
80s/90s. The idea of this is emphasised by the kids on the poster who would have been brought
up in this time period, to get more of a feel for the time period. Overall, your first impression of
the Digipak makes it seem as if the group are into music and the lifestyle before their time to
create a unique and indie genre for their album look.

6. The colours on on the outside of the CD reflect the personality of the artists as
vibrant, happy and fun. It is also much more interesting to look at. The disk is
designed to look like a roulette wheel which adds to the theme of gambling that has
been established by the poster of a game board. The theme of gambling is
portrayed inside the box which contrasts to the outside of the box. This idea could
potentially be reflected in the music which explains why the style of Digipak was
chosen.

7. KAISER CHIEFS PICTURES

9. ‘CARRY ON THE GRUDGE’
 ‘Carry On The Grudge’ which was by an Indie rock artist who is called Jamie T, which was released in 2014.
The design uses lots of black and dark/eerie images, with a repetitive theme of shadows. The front cover, is plain
black with the album name placed on top which makes it very bold. This informs us of the artists and album to
make it more clear for the audience. The image is of a painting of a breastfeeding woman which is unusual to link
to the indie rock theme. The back of the cover, has the same font used on the front of the digipak which shows
the repetitive theme throughout the digipak. The font of the digipak has a style that work with the darkness of the
design and the use of the painting which looks old. The CD design is the same as the front cover, without the
image. This may be a reflection of the music, which has been described as ‘emotional and reflective’ with that
sense of the dark and unusual themes. There then is a image of a shadow in a dark staircase, which again, this is
linked to the music in the album, some of which is dark and emotional. It also work with the black front cover, cd
and back cover which then goes to the dark staircase image. Like the other image, it suggests the type of music of
darkness. This image is slightly different, its quite grainy and abstract. We can imply from the other images that
they are from an old house, and this one looks like it may be a window.

10. ‘CARRY ON THE GRUDGE’
PICTURES