Magazine Analysis

1. MAGZINE ANALYSIS
By: Nooris Abdul
Rehman

2. The Genre chose for my magazine analysis is:
oTravel

3. The travel magazines I
chose::NATIONAL GEOGRAPHIC TRAVELER
:LONELY PLANET TRAVELER

4. MAIN COVER
LAYOUT
MAIN
IMAGE
MAST HEAD
FEATURE
HEAD LINE
PULL QUOTE
Plug/Header
Bar code /
Date & time

5. Description of cover
Layout:
The margin of the magazine it is in Nat geo logo shape in light
yellow colour and the context written inside it is easily readable.
Main Image:
The main image of cover is of Venice(city of Italy)
evening scene . The image
Showing one of the canal of Venice ,boats, old European structure buildings, A Dome
shape temple in the back and a clear blue sky. This main image is clearly giving a
proper scene of Venice in evening. It can attract many tourists to choose Venice as
their travel destination.Mast Head:
It uses the national geographic logo and traveller to show that
it is National Geographic travel magazine . It is easily recognizable magazine
internationally. The font in which traveller is written is sans serif , clear, bold and
formal .

6. Feature head line:
“Return to Venice “ is a feature head line in cover . The heading is written abov
buildings and in front of sky in clear black and bold ‘serif’ font. So that one can easily understand
that magazine is primarily more focused on Venice rather than any other topics in magazine like
Mexico ,island of zen, adventure in
Africa.
Pull quote:
“UNLOCKING THE MYSTERIES ....“
It give us a clear idea about what the magazine inside have . In easy words mysteries and secrets o
Plug headers:
Small headings to draw some extra attention to audience. For examp
“Buzz in Mexico” “Adventure in Africa .”

7. Bar code/ time and date:
A common convection in all magazines need in order to purchase ma
much everyone can easily buy it specially the middle class and high class audience.
Over all impression of the cover page
THIS IS A TRAVEL MAGAZINE . IT IS PRIMIRALY MORE FOCUSED ON
LIFESTYLE, CULTURE, TRAVELLING ,FOOD, NATURE ETC. IT ATTRACTS
A TARGET AUDIENCE OF 24-60 YEAR OLD AGES.

8. HEADING
SUB -IMAGES
CONTENT PAGE

9. Description of content page:
Heading:- The content heading is written in bold white colour over a light dim
brown colour which make it formal at the top of the page.
Sub-Images:-There is only few colourful flags and some sketches (pictures) are
used in content page this tells about the article inside it . The main image used a simple
black tiger face sketch. Each image show a sketch of a deer, tiger and rhino face placed in a
room.
Colour Scheme:- It is very simple, it uses only 2-3 light dim colours for
example white, yellow, brown and a touch of black. It is the best idea to represent content
page.

10. Layout:- The layout is very simple easily readable and understandable. It is
splited into 3 sectors. Main topics, content department, routine topics and sub-
images. Apart from the main topics the minor topics are listed in a section called
“DEPARTMENTS”..
Now we’ll talk about the double page spread of National Geographic travellers
magazine .........

11. The DOUBLE PAGE SPREADMAIN HEADING

12. Description of double page spread:-
Main Heading:“Venice canal capers “ It describe about venice canal capers. The
language used is informal,small to attract all young and old ages audience.
Colour Scheme:- The colour scheme is very bright . Sky blue, light blue, white and dim
light brown. It looks almost natural. The image now giving a clear indication what is the heading o
main cover printed. The image is in landscape mood . It shows life style of Venice , the canal
capers, buildings,and the dome shape temple in the cover is now can clearly and easily seen in a fu
landscape mode. The main focus in this image is the city Venice canal capers(main mean of
transport in Venice) and canal. The picture will definitely attract as much as travelling oriented
people also holiday spenders because of the extreme beauty of Venice is shown in image.

13. Travel magazine (2)
Name of magazine:
Lonely planet
Layout
Mast Head
MAIN IMAGE
FEATURE HEAD LINE
PLUG HEADER
PULL QUOTE

14. LAYOUT: Layout is dark blue with articles of magazines printed on it with “discover the
magazine “ statement. Lonely planet Logo is also present on the top of lay out.
MAIN IMAGE : Main image is of the great wall of china but magazine is of UAE Speci
edition and using the image of great wall of china what makes the sense ? It tells the audience that
magazine main article is on CHINA also the main plug header supporting it by “CHINA PERFEC
TRIP”
MAST HEAD:-The mast head consists of BOLD san serif fonts (as like Nat Geo traveller
with lonely planet logo and edition date and country.
PLUG-HEADERS : The plug headers are very unique and simple each plug header h
own importance for ex david attenborough famous and favourite travel destinations. layout is dar
blue with Articles of magazines printed on it with “discover the magazine “ statement. Lonely plan
Logo is also present on the top of lay out.

15. CONTENT PAGE

16. LAYOUT: The layout is very simple it is in plain white colour and lonely planet logo
printed on it with edition date.
SUB IMAGES:- the sub images are of beautiful landscapes and a inside view of a
palace they surely attract more than enough audience because in Nat Geo traveller there is no
images like these this is the best idea to post landscape images on a travel magazine to attract as
much audience as the author can. combition of beach, island, mountain with snow, park scene
and a palace scene is just perfect.

17. Headings: In the content page there are many headings like post cards, our planet, 5
easy trips, arm chair traveller etc.
Colour scheme: The colour scheme except the sub images is totally white
which is good and use of dark colours for fonts is also a realisable idea.

18. DOUBLE PAGE SPREAD

19. Main Heading :”ON THIN ICE” this statement clearly giving a meaning that
article is about a place where ice is thin or just few Centimetre above ground level. If we see
clearly the main image of double page spread clearly indicating the place LADAKH (India) and
supporting the statement “on thin ice”
Colour scheme: The colour scheme is white, brown and light black (water in lake)
the colour scheme is consists of totally natural colours and sunlight.
Overall impression and analysis:
The colours of Double page spead is very natural, sharp,
Vivod, the Ladakh is the place in India where Himalayas have a great altitude the story,
statement and image are all interconnected. the article also supporting the idea that this is
beautiful terrain , adventure travellers must come here and enjoy the scenery. This magazine
double page spread attracts a target audiences of travel enthusiastic of age 24-40