How effective is the combination of main product and ancillary texts
1. Evaluation Question 2:
How effective is the
combination of your main
product and ancillary texts?
Fiona Aldwin
Fiona Aldwin
2. Fiona Aldwin
Here are my two ancillary finished products, above being my final magazine
spread, to improve my magazine design I could have based it more around
the conventions and compositions of a real magazine such as empire or
sight and sound, which would have made my magazine spread more
realistic. But feel using the resources and programmes available to me that I
have created an effective design and magazine spread. I feel I have followed
the key conventions of a magazine double page spread, including a review
written by myself, a verdict, a five star rating and a brief summary of the
film giving the reader an overview and have included key photos from my
short film to display and combine the magazine to my main product. To the
right is my final poster design. I feel my products effectively link together.
When developing my poster, I produced multiple designs of which I was
then able to pick the most effective product. My poster design connects and
is easily relatable and connected to my short film and my magazine article.
ANCILLARY TASKS
3. Fiona Aldwin
I have specially chosen and used the same font for my magazine and my poster of which I would have also included into
my short film typography but was an able to transfer the font type in to the adobe premier format. But I feel it has
effectively connected my magazine spread and poster together in an effectively subtle manner. Additionally I also
decided to use the same font as a sense of branding as the audience would be able to link and connect the style to my
short film. By branding my film I have given the audience something to associate with and recognise, also by keeping
the brand consistent throughout my media products, people are able to distinctively recognise my product, through its
title ‘Dead End’ and also through the font and style I have specifically used.
Same
BrandedFont
4. The typography used for my short film
is shown below, I was unable to use the
same font as used in my ancillary tasks
as did not know how to transfer or
import the font from Photoshop in to
Adobe Premier and was unable to find
a tutorial of which could assist me to
do so. But if was able to I would have
done this to keep my branding
throughout consistent and would have
done so if was able to. I feel
overall, that I have created an effective
brand for my film, that is easily
recognisable for my target audience
and for audience to relate the film to.
Short Film:
Title Typography.
I have tried to create a brand for my
film, of which would have combined my
movie poster, my magazine spread and
my short film, I have tried to create this
brand through the same font and by
using the same actor in all of my ancillary
products.
BRANDING - A type of product manufactured by a
particular company under a particular name.
The font I have used
for my branding
reaches out to my
target audience and
is eye catching and
easy to remember ,
I find this font
effective as it has a
sense of character
which is added
through the lines
going vertically
through the writing.
5. Fiona Aldwin
My main product and my ancillary products are effectively combined together through the use of the
same characters, as made evident above. I have used the main protagonist josh in all of my final
products to connect and link them all together making it easily recognisable to the audience that the
three pieces are connected. I purposely did this to combine my pieces successfully. The consistency of
the use of the character Josh, creates a correlation between my ancillary products and my short film.
6. I specifically chose to use large, empowering images of Josh in
both of my ancillary tasks, to fit in with film posters and
magazine conventions. In my research stages I researched into
empire magazine and looked into the conventions of film
magazines, It was made evident in both of the articles I
annotated that the images was the main focus of the piece
rather than the article itself. The large images used make the
articles more visual, with less focus on the writing. They
included a short verdict and information about the film.
Rather than replicating a magazine spread
layout for my double page spread, I decided to
use the common conventions that I had come
across through my research stages and create
my own original styled layout which I designed
to attract my target audience.
Above is two images showing the comparison
between my article and where I got the Idea
from and showing where I got the inspiration for
this element of my magazine spread.
7. By using an image directly from my
short film, I have created a direct link
between the two products.
The five elements of
my magazine spread
that I have boxed are
all key magazine
conventions of which
I have used from
various Empire
articles for
inspiration.
The red box shows how the image from
the film fills a majority of the page, being
the main focus of the review, which is a key
convention, I have used.
Main
review, writte
n by myself.
Heading
/(Branding)
Verdict and five
star rating – used
throughout
magazines, could
have linked
further to my
poster by also
including a star
rating, which
would have
combined my
products further.
Brief, Overall summary of the film. This could
be linked to my poster as I have brief
information about the film at the bottom
such as log line and cast information.
8. To the left is my original unfinished design for my magazine
spread of which follows the layout of a magazine article of
the spy who loved me from empire magazine. After
developing this deign I came to the conclusion that I found it
un inspiring and boring to the eye, which is not the effect or
intention I wanted, so I went back to the drawing board and
tried again. By doing this I created the final piece below of
which I feel is much more exuberant and exciting to admire.
Also I feel by using an alternative image, I was able to make
the piece more exciting. By extending the image behind the
text I was able to develop the piece and make it more
effective, rather than just having a plain, blank white
background. As an improvement form the original idea I also
added in other images from the short to make the piece
more interactive and to draw the reader in, so that the
article actually gets read. I have placed the verdict in the top
right corner in a circle, which is a convention I have used as
it draws attention.
The original Magazine
article I produced follows
brief empire magazine
conventions which I have
also displayed parts of in
my final spread, but have
interpreted in my own
original style to make my
piece more effective to
my target audience.
Above is my original magazine design of which
Follows similar conventions to the magazine article
shown below, from Empire.
9. POSTER – For my poster I chose to create a character poster, as I wanted my target
audience to be able to interact with my main protagonist. I decided to create this type
of poster so that I could promote the character Josh from my short film. I feel I have
combined my ancillary task, poster and short film together effectively as they have a
direct link through the importance of the character and how the character is portrayed
in my poster. By using a close up of the character Josh the audience is provoked to
think about who the character is and what is his importance within the film..
I originally created a series of three posters for my ancillary task so that I
could ask for feedback on which one my target audience found most
effective. I feel that this series of character posters is effective and that I
could have used any of three as my final. The different images used in the
background are all key characters from throughout my short film and link the
story line into the poster. I feel this would have been a successful
promotional package of posters.
I feel by creating this type of poster
that I have been able to introduce the
character, portraying his personality
and by adding in a smaller picture of
two other characters in the
background I have dramatised the
poster linking it to my chosen genre.
12. Is there any promotional packages
similar to mine?
Fiona Aldwin
In summary looking at the overall promotional package that I have created
consisting of a short film, a magazine article and poster, I feel I would be able to
link my package to most films, as every film institution follows the same rules in
how to market their films, only difference being the institutions such as Warner
bros and Disney all have much greater budgets and distribution centres that
work in synergy to take care of this, to create a successful promotional package
where as my products are low budget. So to an extent I could compare and
indicate that any films promotional package is similar to mine as I have followed
basic principles and conventions to create a successful and effective
promotional package.
To the left I have researched into
Harry Potter promotional package,
looking at two of the many posters
that were produced for these
blockbuster films. I feel my poster
follows accurate conventions and that
with extra work in Photoshop and
more professional photographs that
my product could of looked more
along the lines of these. But feel I
have successfully created a poster of
which follows typical conventions
including a title, photos, and
information on the bottom, also an
additional I have added in a QR code
that I created online.
