• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content

Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

Social Media's Role in the World of PR

on

  • 1,613 views

WordWrite Senior Account Executive Deanna Ferrari presented this students in the Intro to PR class at Slippery Rock University (Deanna's alma mater).

WordWrite Senior Account Executive Deanna Ferrari presented this students in the Intro to PR class at Slippery Rock University (Deanna's alma mater).

Statistics

Views

Total Views
1,613
Views on SlideShare
564
Embed Views
1,049

Actions

Likes
0
Downloads
4
Comments
0

1 Embed 1,049

http://www.wordwritepr.com 1049

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media's Role in the World of PR Social Media's Role in the World of PR Presentation Transcript

    • Social Media’s Role in the World of Public Relations Presented to Slippery Rock University Students by Deanna Ferrari March 29, 2010
    • About me
      • Graduate of Slippery Rock University (B.S., Public Relations)
      • Board member of PRSA Pittsburgh
      • Former Assistant Account Executive at MARC USA
      • Account Executive at WordWrite Communications
      • Award-winning social media specialist - NOT an expert
      • I get paid to tweet.
      • How do YOU use social media?
      • Let’s back up…
      That’s me! That’s Twitter!
    • How social media has changed PR
    • Video: Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8
    • Miracle on the Hudson
    • Michael Jackson’s death Haiti Earthquake
    • Fun with trending topics Image: http://imaletyoufinish.com
    • Print is changing…
    • Journalists are on these networks
    • Journalists ask YOU for story ideas
    • A real social media pitch!
    • Who I’ve Worked With In The Social Space
      • WordWrite Communications
      • Pittsburgh Business Group on Health
      • Public Relations Society of America, Pittsburgh chapter
      • Regency Global Transportation Group
      • Culver’s restaurants
      • Prestogeorge Coffee
      • Redstone Highlands Senior Living Communities
      • QuickLift
      • The Skin Center
      • KIT Solutions
      • Giant Eagle Market District
      Best. Burgers. Ever. (And I don’t eat meat)
      • My first experience with social media at work
    • Award Winner
      • Taking over social at WordWrite
    •  
    • Become a fan! Facebook.com/wordwritepr
    •  
    •  
      • Client examples:
      • Redstone Highlands Senior Living Communities Regency Transportation
    •  
    • Award Winner
    • Social Media FAIL Image: atomiksoapbox.com
    • Motrin & Burger King: Doing it Wrong Whatever you do - DON’T piss off mommy bloggers Images: Mortin, Burger King via http://newmediachatter.com and http://www.parentinghelpme.com
    • Don’t forget the PR fundamentals
      • Engage
      • Be a great communicator -- on and offline
      • Grammar, punctuation, spelling
      • Develop relationships with journalists
      • Social media is simply a tool to facilitate communication
      • PR pros wear many hats
      • Social media only comes full circle when it “comes to life”
    • Tips
      • Mashable.com = all you ever need to know
      • Be a pro at Facebook fan pages and Twitter, BUT…
      • Learn other social networks - it’s not just Facebook and Twitter
      • Know apps like Foursquare - it’s all about location and mobile
      • Think about social from a business standpoint - not just how awesome your Friday night was
      You are here Images: Mashable.com and FastCompany.com
    • Once you have the tools and the skills, you will have great success Image: evilmilk.com
    • Questions? Additional Comments?
      • Twitter:
      • @dferrari / @wordwritepr
      • Online:
      • deannaferrari.com / wordwritepr.com
      • Thank You!