Your SlideShare is downloading. ×
Social Media's Role in the World of PR
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media's Role in the World of PR

1,586

Published on

WordWrite Senior Account Executive Deanna Ferrari presented this students in the Intro to PR class at Slippery Rock University (Deanna's alma mater).

WordWrite Senior Account Executive Deanna Ferrari presented this students in the Intro to PR class at Slippery Rock University (Deanna's alma mater).

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,586
On Slideshare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media’s Role in the World of Public Relations Presented to Slippery Rock University Students by Deanna Ferrari March 29, 2010
  • 2. About me  Graduate of Slippery Rock University (B.S., Public Relations)  Board member of PRSA Pittsburgh  Former Assistant Account Executive at MARC USA  Account Executive at WordWrite Communications  Award-winning social media specialist - NOT an expert
  • 3. I get paid to tweet. How do YOU use social media? Let’s back up… That’s me! That’s Twitter!
  • 4. How social media has changed PR
  • 5. QuickTime™ and a decompressor are needed to see this picture. Video: Social Media Revolution http://www.youtube.com/watch?v=sIFYPQjYhv8
  • 6. Miracle on the Hudson
  • 7. Michael Jackson’s death Haiti Earthquake
  • 8. Fun with trending topics Image: http://imaletyoufinish.com
  • 9. Print is changing…
  • 10. Journalists are on these networks
  • 11. Journalists ask YOU for story ideas
  • 12. A real social media pitch!
  • 13. Who I’ve Worked With In The Social Space  WordWrite Communications  Pittsburgh Business Group on Health  Public Relations Society of America, Pittsburgh chapter  Regency Global Transportation Group  Culver’s restaurants  Prestogeorge Coffee  Redstone Highlands Senior Living Communities  QuickLift  The Skin Center  KIT Solutions  Giant Eagle Market District Best. Burgers. Ever. (And I don’t eat meat)
  • 14. My first experience with social media at work
  • 15. Award Winner
  • 16. Taking over social at WordWrite
  • 17. Become a fan! Facebook.com/wordwritepr
  • 18. QuickTime™ and a decompressor are needed to see this picture.
  • 19. Client examples: Redstone Highlands Senior Living Communities Regency Transportation
  • 20. Award Winner
  • 21. Social Media FAIL Image: atomiksoapbox.com
  • 22. Motrin & Burger King: Doing it Wrong Whatever you do - DON’T piss off mommy bloggers Images: Mortin, Burger King via http://newmediachatter.com and http://www.parentinghelpme.com
  • 23. Don’t forget the PR fundamentals  Engage  Be a great communicator -- on and offline  Grammar, punctuation, spelling  Develop relationships with journalists  Social media is simply a tool to facilitate communication  PR pros wear many hats  Social media only comes full circle when it “comes to life”
  • 24. Tips  Mashable.com = all you ever need to know  Be a pro at Facebook fan pages and Twitter, BUT…  Learn other social networks - it’s not just Facebook and Twitter  Know apps like Foursquare - it’s all about location and mobile  Think about social from a business standpoint - not just how awesome your Friday night was You are here Images: Mashable.com and FastCompany.com
  • 25. Once you have the tools and the skills, you will have great success Image: evilmilk.com
  • 26. Questions? Additional Comments? Twitter: @dferrari / @wordwritepr Online: deannaferrari.com / wordwritepr.com Thank You!

×