Lecture 5 Social Media


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Lecture 5 of BT1 for students that missed class. The two flyer assignments are on slides within the presentation

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Lecture 5 Social Media

  1. 1. Social Media Its use by the industry, and by YOU
  2. 2. Lecture Day 1
  3. 3. Why does Social Media Matter? http://www.personalizemedia.com/media/socmedcounter
  4. 4. What is social Media A Form of New Media Interaction among people in which they create, share, exchange information and ideas in virtual communities and networks. This means media people interact with each other on to create an experience.
  5. 5. Social Media use People spend 20-30%, or more, of their time on social media every day Over 60% of people who use social media admit to tweeting while using the bathroom 20% of those admit to using snapchat while using the bathroom A big population has their tablet/iphone with them as a second screen while watching TV and movies
  6. 6. Social Meowdia
  7. 7. Top Social Media Websites among Teenagers Snapchat Mobile app that allows people to share photos quickly that “destruct” after a set time.
  8. 8. Top Social Media Websites among Teenagers Instagram A social media service with microblogs, and allows posting of pictures and 15 second videos
  9. 9. http://www.youtube.com/watch?v=-waJH2lUJ5M
  10. 10. Top Social Media Websites among Teenagers Facebook A personal website creation service for people to create websites about their lives Growing popularity with people as they mature Replaced MySpace as the #1 social media website
  11. 11. http://www.youtube.com/watch?v=Y2JhpNbe2Io
  12. 12. Top Social Media Websites among Teenagers Twitter Microblogging posting stories in 140 characters or less Turned the poundsign into... the hashtag #
  13. 13. http://www.youtube.com/watch?v=xr3Tl7T6fIQ
  14. 14. Other Big Social Media Sites for Teens Youtube - Video creation and sharing site Vine - Sharing 6 second throw-away video app
  15. 15. Your digital Brand Who you are as a person is reflected on how you act online. What you say online reflects what you think. What info you give out reflects how you think ahead (or don’t) How you treat others online reflects how you treat people in the real world What you post reflects what is important to you in the real world
  16. 16. What employers do The top 4 things that employers do during the hiring process 1. Check your references 2. Check your criminal & Credit history 3. Interview you 4. Check your social media personality Any one of these can keep you from getting the job of your dreams
  17. 17. What might Offend Excessive Profanity Images of Drug Use/Underage Drinking Negative talk about a former employer or current employer Offensive/racist language, such as the N word
  18. 18. Quick Poll Think about YOUR social media accounts. If you were applying for a job today, and the employer saw your facebook-twitter-instagram-vine, what would they see? What things listed before would they see that might make them think twice about hiring YOU?
  19. 19. Assignment for Day 1 - next slide/page
  20. 20. Social Media Flyer You are to pick one of the social media websites listed in this lecture so far (yes, you can even pick myspace if you want) and create a flyer about it with the following details: The name of the service and its logo A brief history, when was it started Does it have privacy settings? Summarize how you can change privacy settings, or who can view your stuff What are things that people can post on this service that can get them in trouble? List three major media companies that use this (except snapchat, list how people can save pics)
  21. 21. Lecture Day 2
  22. 22. Other social media sites used by media and Business Linked In Professional job search and resume posting website Used by adults and businesses
  23. 23. Yelp Online and app based place where one can write reviews of businesses. When you see stars on map apps, they are ratings from Yelp
  24. 24. Pintrest A site to share web links, visuals, and craft ideas via virtual bookmarks called “pins” Most popular with women
  25. 25. Google + A service created by google to imitate facebook everyone who gets a Gmail or Youtube account automatically gets a + page 75% of G+ pages have no posts
  26. 26. Dozens of others
  27. 27. HOw Social MEdia and Media flow Viral Marketing - Trying to make something seem underground, and letting people “spread the message” on social media..... low cost promotions People sharing videos and posts about media spreads knowledge of media events and items People can interact with shows, making them feel like they are part of the experience People use social media and ipads/iphones as second screens while watching shows
  28. 28. Assignment for Day 2 - Next slide/Page
  29. 29. Social Media Flyer Look at a social media website.... open TODAY only. Find examples of how major tv networks, movie studies, movies etc use social media. If its not unblocked on yours, use a neighbors to take screen shots Create a flyer that discusses how media uses social media to promote itself. take screenshots (hold down command + shift + 4 and trace the stuff you want) to illustrate your point
  30. 30. Quick poll How do you use social media or your devices to interact with the media industry? Do you “like” tv shows or movies on facebook, tweet info about movies you want to see, pin pics from movies?