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  1. 1. PowerPoint presented by: Kati Ann Wright<br /> Groundswellwinning in a world transformed by social technologies<br /> By: Charlene Li & Josh Bernoff<br />
  2. 2. Authors<br />Charlene Li Josh Bernoff<br /><ul><li>Graduate of Harvard Business School
  3. 3. Vice President and Principle Analyst at Forrester Research
  4. 4. Personal Blogger
  5. 5. Senior Vice President at Forrester Research
  6. 6. Writes a column for the American Marketing Association
  7. 7. Blogger for Forrester and Advertising Age</li></li></ul><li>Technology Does Answer Questions.<br />I’m Confused<br />Is this you?<br />
  8. 8. Connection<br />The Social Technographics Ladder<br />The POST Method<br />
  9. 9. Kati Ann Wright<br />Contact Information<br />Email:<br />Twitter:<br />Blog:<br />You can also visit me at!<br />