Thanks for intro Interactive topic, it will be an interactive session -- you’re meeting planners, you like that, right? Show of hands: Here to hear about topic? To hear me? Be honest, first day of the Fairmont? Well, me too!
Before we get started, what are our expectations. Here are mine. Others? We’ll leave plenty of time for questions
This is a sexy concept But maybe it’s not so new Here’s the good news -- this audience, of all kinds of professionals, is best prepared to make the most of social media because it’s part of your job to make connections happen
How many of you are on Facebook? Twitter? Linked In? How many know if their company is on Facebook, Twitter or Linked In? How many of you believe your companies don’t “get” social media? Maybe this short video will provide some perspective
Let’s get out our pens and pencils, because this where we are going to start moving. First, some road rules.
And here some road rules to help you keep these social media sites straight. You’ll get a handout at the end of my presentation as well.
There are many social media opportunities to increase attendance. To keep things simple and conserve time for questions, let’s focus on perhaps the best suited, Twitter.
For meeting planners, but especially for those who represent venues and services to meeting planners, video is an incredibly powerful too. Seeing is believing.
Now that you’ve promoted the event and have great interest and attendance, how can social media help improve your event? A blog is a great way to create an interactive bulletin board of all the important information you and attendees need to remember Twitter, because it is the ultimate real-time tool, can help you tell attendees when the coffee is ready, that check-in is open early, or even that there are fresh chocolate chip cookies outside the room Hashtags help those on Twitter keep track of your event. Here’s an example. Anybody can create these. Let your attendees know yours and they will follow any developments.
In addition to using social media for scheduling and events outside the meeting room, the right tools can improve the meeting experience itself. Here are several examples of how to do this.
Here’s the latest and greatest tool for meeting interactivity, Foursquare. Foursquare uses the GPS technology of your cell phone, or a web log-in from your laptop, to let people know where you are at all times Imagine how this can improve the meeting experience for attendees and planners If meetings are the ultimate networking tool, here’s a technological asset that can help make those meetings happen
When suppliers and a meeting planner are working together on an event, it’s a shared experience. To attendees, social media will allow you to present a unified voice. It doesn’t have to be intimidating. Good social media implementation can help you manage the meeting more effectively as a team. And the right social media tools can help your event live on long after the coffee pots have been drained and the hospitality suites emptied.
Just a few quick examples of how our company has brought social media to life around events.
The journchat story FB, Twitter, e-mail promotion before Live Twitter feed, uStream, in-person participation Post-event archiving and promotion via social media
Some of you may know Regency Global Transportation, the best limousine company in town. I can say that. They are a client. Here’s how we helped them launch their Twitter identity around the G-20. They were driving a half-dozen delegations and knew about the traffic -- were even sometimes, creating it. This connection with the event helped Regency grow its Twitter followers from 3 to more than 200 in just a few days. It also drew media attention, including this story from KDKA and another from the Associated Press
We’ve covered a lot in the last half hour. You’re probably overwhelmed in some regards. In the spirit of my talk, I offer a process to help clear your mind so you can tackle the task ahead
If you believe in the power of meetings, then you are a believer in the concept of social media. These are the key questions for you in taking the first steps to improve your events and meetings with social media: What do you, your clients and your competitors do? Pick one and only one social media tool at first -- don’t be overwhelmed Don’t be afraid to take small steps that allow you to try new ideas Think of social media as a high-powered engine that is not replacing the need for meetings, but which is instead giving meetings an additional boost to deliver interactions and results that have been impossible until now Thank you
The Real Benefits of Social Media
The Real Benefits of Social Media
WordWrite Communications • March 29, 2010
Where we’re going today
1. The "politics" of each SM network and how to use
them to achieve your goals
2. Using social media to increase
3. Using SM to add value
and excitement to meetings
4. How meeting planners and suppliers can work
together on better-run meetings with social media
5. A "to do" list that you can use the moment you
return to the office.
First, some perspective.
In the beginning . . .
There were meetings!
Also known as: The original social networks
Today . . . “social” means media
QuickTime™ and a
are needed to see this picture.
Social Media for MPI: Road rules
1. It’s all about your “story” —
so what’s right for you and
your organization may be different
than for the person next to you
2. We’ll be moving fast,
hitting the highlights
3. You can return again
any time you want
4. First figure out where you’re going
and how to get started
The “politics” of each social network
1. Facebook: Fans and friends only!
2. Twitter: It’s real time
3. YouTube: The #2 Internet
search engine — if a picture
is worth 1,000 words, then?
4. Flickr: Speaking of pictures . . .
5. LinkedIn: jobs and sales
6. Foursquare: the future (creepy?)
7. Your web site: home base for success
Using social media to increase attendance
1. Increasing attendance
is about marketing
2. Twitter is well suited
for event marketing
3. Create a unique Twitter ID for your event
4. Engage “champions” to help you populate it
before, during and after the event
5. Assign a small team to “prime the pump” and
monitor activity during the event
Increasing attendance: venues, suppliers
1. Try show and tell: video
2. YouTube links can be
to increase views
3. Ask your convention/meeting host to be in a
personalized video before the event
4. Bonus for meeting planners: Link to or create video
from some of your speakers to entice attendees
Using social media to add value and excitement
1. Use a blog as “official” home for event details
2. Use Twitter for instant updates (food, check-in, surprises)
3. Encourage “hashtags” #MPIPittsburgh
Social media value and excitement, part 2
1. Run a live Twitter
feed during an
2. Take speaker
questions on Twitter
3. Live stream the event
4. Post presentations on Slideshare
5. Set up the room to encourage social media
interaction (large screens, etc.)
Social media value and excitement, part 3
1. Try Foursquare to connect people
2. “Location-based” apps are the future:
Planners and suppliers: Working together
1. “It’s OUR event”
2. Plan social media
the same way you
plan other aspects
3. Share responsibility
4. The event can now
extend beyond the
walls — and
continue in the future
Your (real) to-do list for today!
–Audit (yourself, your organization,
–Pick your social media tool
–Implement it for you, then your
–Check your handouts