Journchat - Podcamp Presentation

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Journchat - Podcamp Presentation

  1. 1. #journchat LIVE By Deanna Ferrari
  2. 2. About me <ul><li>2006 graduate of Slippery Rock University </li></ul><ul><li>Account executive at WordWrite Communications </li></ul><ul><li>Board member of PRSA Pittsburgh </li></ul>
  3. 3. The PR / Journalist Relationship <ul><li>PR pros in the audience? </li></ul><ul><li>Journalists in the audience? </li></ul><ul><li>Some PR people have a bad rep </li></ul><ul><li>Print media shrinking / new forms of media </li></ul><ul><li>Good relationships build great stories </li></ul><ul><li>Social media a new way to interact with each other (i.e. Twitter, HARO, etc.) </li></ul>
  4. 4. #journchat <ul><li>Monday nights 8-10 p.m. </li></ul><ul><li>Moderated by @journchat </li></ul><ul><li>Several questions followed by one “pitch” </li></ul><ul><li>The mission of #journchat has always been to improve the relationships between public relations professionals, journalists and bloggers. Together we’ve created a safe environment to explore each industry and ultimately how social media is influencing all of us. </li></ul>
  5. 5. #journchat comes to “life” <ul><li>Seven cities in North America: </li></ul><ul><ul><li>Pittsburgh </li></ul></ul><ul><ul><li>Philadelphia </li></ul></ul><ul><ul><li>Chicago </li></ul></ul><ul><ul><li>Minneapolis </li></ul></ul><ul><ul><li>Detroit </li></ul></ul><ul><ul><li>Phoenix </li></ul></ul><ul><ul><li>Toronto </li></ul></ul>
  6. 6. Promotion via social media <ul><li>Leverage existing relationships to find partners and location </li></ul><ul><ul><li>Point Park University </li></ul></ul><ul><ul><li>Pittsburgh Business Times </li></ul></ul><ul><li>Utilize WordWrite’s e-mail database to get the word out via e-mail blast </li></ul><ul><li>Reach out to current Pittsburgh “journchatters” </li></ul><ul><li>SEO-optimized press release </li></ul><ul><li>Facebook (WW fan page, pitched and secured Andrew Stockey) </li></ul><ul><li>Twitter (the power of the RT, #journchat hashtag) </li></ul>
  7. 7. Key items to publicize <ul><li>Local media in attendance (WTAE, Post-Gazette, Business Times) </li></ul><ul><li>First-ever #journchat LIVE </li></ul><ul><li>Enhance PR / Journo / Blogger relationship </li></ul><ul><li>Take the conversation online to one place -- face-to-face </li></ul><ul><li>Discuss relevant / timely topics </li></ul>
  8. 21. Post-event <ul><li>SEO-optimized press release including who attended and how many </li></ul><ul><li>Twitter (link to release, talk to people that were in attendance) </li></ul><ul><li>Facebook (add photos, link to release) </li></ul><ul><li>Continue discussion with those in attendance and on weekly #journchat sessions </li></ul>
  9. 24. Lessons learned <ul><li>Promote further in advance </li></ul><ul><li>Encourage more journalists to attend including more outreach to bloggers and freelancers </li></ul><ul><li>In promotional materials, give a better explanation of what event will entail </li></ul><ul><li>Think of questions ahead of time and give to participants beforehand so they come prepared to discuss the topics </li></ul><ul><li>Have the session earlier in the evening </li></ul><ul><li>Possibly rename the event, but still tie Twitter in and live-stream it </li></ul><ul><li>Possibly have small groups instead of one big group (depends on how many people register) </li></ul><ul><li>Make the event Pittsburgh-focused but still timely trends </li></ul>
  10. 25. Questions? Additional comments? <ul><li>Twitter: </li></ul><ul><li>@dferrari / @wordwritepr </li></ul><ul><li>Online: </li></ul><ul><li>deannaferrari.com / wordwritepr.com </li></ul>

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